IBM Watson Campaign Automation vs LeadSquared comparison

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IBM Logo
389 views|195 comparisons
100% willing to recommend
LeadSquared Logo
415 views|270 comparisons
80% willing to recommend
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Executive Summary

We performed a comparison between IBM Watson Campaign Automation and LeadSquared based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: May 2024).
772,017 professionals have used our research since 2012.
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Quotes From Members
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Here are some excerpts of what they said:
Pricing and Cost Advice
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  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
  • "The license is paid yearly, and it is about 30 euros per month per user."
  • "We have an annual renewable license for LeadSquared."
  • "LeadSquared is not as costly as other CRM solutions."
  • More LeadSquared Pricing and Cost Advice →

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    Top Answer:The most valuable feature of LeadSquared is the customization.
    Top Answer:Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
    Top Answer:The solution’s UI could be more user-friendly.
    Ranking
    14th
    Views
    389
    Comparisons
    195
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    8th
    Views
    415
    Comparisons
    270
    Reviews
    2
    Average Words per Review
    430
    Rating
    7.5
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    Learn More
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company20%
    Manufacturing Company10%
    Media Company10%
    Real Estate/Law Firm9%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise24%
    Large Enterprise49%
    Buyer's Guide
    Marketing Automation
    May 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: May 2024.
    772,017 professionals have used our research since 2012.

    IBM Watson Campaign Automation is ranked 14th in Marketing Automation while LeadSquared is ranked 8th in Marketing Automation with 4 reviews. IBM Watson Campaign Automation is rated 7.0, while LeadSquared is rated 7.6. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". On the other hand, the top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas LeadSquared is most compared with Zoho CRM, ExtraaEdge and Salesforce Marketing Cloud.

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    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.