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IBM Watson Campaign Automation vs LeadSquared comparison

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  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
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    Top Answer:LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly.
    Top Answer:I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost.
    Top Answer:The notifications and workflow management can be improved in LeadSquared. In a future release, LeadSquared can improve by adding a few AI and ML capabilities to allow the queries to be answered… more »
    Ranking
    12th
    Views
    359
    Comparisons
    295
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    9th
    Views
    436
    Comparisons
    392
    Reviews
    1
    Average Words per Review
    307
    Rating
    8.0
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    Learn More
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
    Offer
    Learn more about IBM Watson Campaign Automation
    Learn more about LeadSquared
    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company27%
    Comms Service Provider14%
    Government9%
    Financial Services Firm6%
    VISITORS READING REVIEWS
    Computer Software Company41%
    Comms Service Provider17%
    Energy/Utilities Company8%
    Media Company6%
    Company Size
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise9%
    Large Enterprise69%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise23%
    Large Enterprise49%
    Buyer's Guide
    Marketing Automation
    June 2022
    Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
    610,045 professionals have used our research since 2012.

    IBM Watson Campaign Automation is ranked 12th in Marketing Automation while LeadSquared is ranked 9th in Marketing Automation with 1 review. IBM Watson Campaign Automation is rated 0.0, while LeadSquared is rated 8.0. On the other hand, the top reviewer of LeadSquared writes "User-friendly, zero-maintenance, and feature rich". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas LeadSquared is most compared with ExtraaEdge, Zoho CRM and Salesforce Marketing Cloud.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.