IBM Cognos vs Microsoft Power BI vs Qlik Sense comparison

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IBM Logo
9,140 views|5,304 comparisons
91% willing to recommend
Microsoft Logo
33,848 views|28,652 comparisons
92% willing to recommend
Qlik Logo
5,426 views|3,310 comparisons
96% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos, Microsoft Power BI, and Qlik Sense based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in BI (Business Intelligence) Tools.
To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: May 2024).
771,170 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly.""The dashboarding offered by this solution is very valuable to us.""Report Studio: This is the most powerful and sophisticated tool for professional reporting.""IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions.""Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users.""One of the strong suits of Cognos is its robust corporate reporting capability.""The correlation analysis is excellent. It's one of the best that I have used to date.""Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc."

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"There is a lot of help and documentation on the Internet, so no special training is needed to use the source code.""PowerBI – Self-service BI.""I have found the quick reporting and the conductivity with all the data sources valuable.""We found the initial setup to be straightforward.""I liked that Microsoft Power BI handles a large amount of data. I can handle hundreds of rows from Postgres in a few minutes. I also like how it detects the relationship between the tables without explicitly saying that. It just detects the relationship automatically. That made it easier to work with the data.""I like how the Query Editor lets me manipulate the data, and the available visuals are good. You can do everything using the UI.""Microsoft BI's most valuable features are the user interface, which is easy to use and light.""Power BI stands out because it provides considerable flexibility in creating reports, dashboards, and various types of analytics to meet those dynamic requirements. It is lightweight and easy to use with good support."

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"The visualizations are good and keep improving.""We have had an easy time supplying content to our customers.""Self-service use of the desktop version with the ability to port applications into the server environment.""End users can adjust their analysis with a few simple clicks.""There are a lot of features available in this solution, it has been very easy to use. We have found it to be less complex and user-friendly compared to other solutions we have used.""It offers good control. Loading the logs is also a good thing.""For a deployment scenario, Qlik Sense is also very easy to use. I can start development from any platform, on-premise or cloud, and continue from where I left off.""Qlik Sense has helped us in getting all inventory details in real-time ready for our sales reps to order and fulfill our inventory based on demand."

More Qlik Sense Pros →

Cons
"The charts and graphics are weak.""It could have more options for themes.""I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page.""Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic.""The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database.""Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently.""Extending dynamic cubes aggregate awareness with calculated measures.""They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."

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"Microsoft is behind IBM when it comes to security features.""I would like Microsoft to include some inbuilt machine learning so that it becomes point-and-click, rather than us developing models out of API and BI connecting to that and getting the results. That process gets in the way of continuity.""It should be more user-friendly. There are very small or tiny icons that you need to move very carefully. If you go a little bit up and down, some of the values change. Its user interface should be improved. It should be like Tableau. Its performance is also slow and should be improved. I definitely feel some sort of speed issues with Power BI. The integration of Excel with Power BI would also be good.""I have been doing trial and error to figuring out how to do the data analyzing and modeling. There could be some improvement to simplify it.""The product doesn't support unstructured data. It doesn't support video, streaming, and strings of files.""It has come a long way in terms of how it was working two years ago, but there are some things that you still can't do with it. For example, permission management and user access management are still a bit limited. It is basically based on the idea that everybody from the organization can see everything or limit the type of data they can see. If I want you to see only one report and the other guy to see another report, I can't do it. There should be a better way to manage permissions and users. It should also support external users much better.""I would like to see a feature that connects with a Machine Learning platform like a RapidMiner or Azure Machine Learning Studio. It would be great to have a Machine Learning application link to connect.""The integration with third-party products could be more stable."

More Microsoft Power BI Cons →

"Error handling is an area that needs to be improved.""There is no downside.""We have faced some issues with NPrinting, so I feel there is some improvement needed such that it would allow the use of variables and calculative fields from Qlik.""The product could be improved by implementing a user-feedback ranking system.""The security rules should be made easier to use.""If a team wants to keep track of source code changes, there is not an out-of-the-box solution for it.""We need more types of visualizations.""I would like to see more types of visual elements and better configuration options for additional flexibility when developing charts."

More Qlik Sense Cons →

Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

  • "The solution is worth it."
  • "Understand the break over price point for switching to the Enterprise license."
  • "Licensing could be cheaper."
  • "Licensing: Review the named model and move towards a usage model (e.g., cores, memory, computers, API calls, etc.)."
  • "The cost is not bad considering the flexibility and support you receive from Qlik. I believe it is worth the cost."
  • "Start small with tokens. You can always buy more."
  • "Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
  • "You will spend more time on educating your staff than licensing the product."
  • More Qlik Sense Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
    Top Answer:The tool does not have much documentation on the internet. It is not easy to resolve issues by finding the reason for… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are… more »
    Top Answer:The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
    Top Answer:Qlik Sense is pricier than other BI tools, with various licensing models, including potentially expensive token-based… more »
    Top Answer:I would like to see improvements in the Qlik Sense SaaS version, particularly in the front-end capabilities. Currently… more »
    Ranking
    Views
    9,140
    Comparisons
    5,304
    Reviews
    13
    Average Words per Review
    449
    Rating
    8.2
    Views
    33,848
    Comparisons
    28,652
    Reviews
    27
    Average Words per Review
    619
    Rating
    7.9
    2nd
    out of 71 in Data Visualization
    Views
    5,426
    Comparisons
    3,310
    Reviews
    22
    Average Words per Review
    567
    Rating
    8.6
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    QlikSense
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Qlik Sense is a visual analytics and business intelligence (BI) platform that gives users full control over their system’s data. From this platform they can control every aspect of their system data. It maximizes an organization’s ability to make decisions driven by their data.

    Benefits of Qlik Sense

    Some of the benefits of using Qlik Sense include:

    • Easily manipulate data: Qlik Sense allows users to easily combine and otherwise manipulate their system’s data. It allows them to create interactive visual representations of your datasets. The many different ways that the data can be represented offer many potential options for how to analyze the data. These choices enable users to easily gain critical insights.
    • Easily automate alerts and routine actions: Qlik Sense enables users to keep a close eye on their data. Automatic alerts that will notify them if their data changes in any way. Users don’t need expert knowledge of coding to create automated data-driven events. Users of all experience levels can take advantage of this benefit. Qlik Sense enables routine actions to be automated when necessary data insights will spur the system to take action. This combination of analytics and other tools empower users to take charge of their data.
    • Customize reporting: Users can set Qlik Sense to generate custom reports. These reports can also be customized to be shared by way of one of several methods, allowing users to control who sees their data and what they see.

    Reviews from Real Users

    Qlik Sense stands out among its competitors for a number of reasons. Two major ones are its associative analytics technology and its remote access capability. Qlik Sense employs an associative analytics engine that gives users the ability to take their data analytics to the next level. Users can create visual connections between different datasets spread across their network, creating deep insights that enable users to gain a full understanding of their data. This engine is easily scaled up to allow a large number of users to benefit from the deep insights that it provides. Users can access Qlik Sense from anywhere in the world. Qlik Sense has an online portal that can be used consistently from anywhere at all. Having the ability to remotely analyze data gives users flexibility when it comes to choosing how to deploy their manpower.

    Jarno L., the managing director of B2IT, writes, “The associative technology features are the solution's most valuable aspects. Qlik was the first company to implement an in-memory associative analytics engine. This basically means that all data is loaded into memory, but it also means that instead of joining data together, the data is associated together. From the front end, from the user interface point of view, data can be joined or included or excluded on the fly. It can be drilled down and drilled through and users can slice and dice it and that type of thing can be done from anywhere in the data to any other place in the data. It doesn't have to be predefined. It doesn't have to have hierarchies or anything like that.”

    Tami S., the senior business intelligence analyst at the La Jolla Group, writes, “With the changing business landscape, it is nice to access Qlik Sense through an external website. As an organization when we use QlikView Desktop, we need to connect to our internal network. We can access QlikView through the QlikView access point but the website has a little different look and feel than the desktop application. We appreciate that Qlik Sense is browser-based and the user experience is the same whether at home, in the office or on a boat. As long as the user has internet access, performance is the same.”

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government4%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Energy/Utilities Company9%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    REVIEWERS
    Financial Services Firm18%
    Manufacturing Company10%
    Retailer10%
    Healthcare Company10%
    VISITORS READING REVIEWS
    Educational Organization50%
    Financial Services Firm10%
    Computer Software Company6%
    Manufacturing Company5%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise62%
    Large Enterprise31%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise42%
    Large Enterprise44%
    REVIEWERS
    Small Business20%
    Midsize Enterprise26%
    Large Enterprise54%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise54%
    Large Enterprise36%
    Buyer's Guide
    BI (Business Intelligence) Tools
    May 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in BI (Business Intelligence) Tools. Updated: May 2024.
    771,170 professionals have used our research since 2012.