IBM Cognos and Meraki Location Analytics compete in data analysis and location-based services. Meraki Location Analytics has the upper hand in location-based insights, while IBM Cognos is superior in reporting and analytics capabilities.
Features: IBM Cognos offers advanced data analytics, robust reporting capabilities, and strong data integration options. Meraki Location Analytics provides impactful location-based insights, real-time data visualization tools, and effective space optimization solutions.
Ease of Deployment and Customer Service: IBM Cognos requires complex deployment, often needing dedicated IT resources, which can be a challenge for smaller organizations. In contrast, Meraki Location Analytics features an easy-to-deploy cloud-based model, allowing quick implementation. Its customer service is known for being fast and reliable due to comprehensive cloud integration.
Pricing and ROI: IBM Cognos involves higher initial setup costs, leading to a longer ROI period, though its features may justify the cost for larger enterprises. Meraki Location Analytics offers a cost-effective setup, with a shorter ROI timeline, beneficial for businesses focusing on location-based strategies.
| Product | Market Share (%) |
|---|---|
| IBM Cognos | 2.2% |
| Meraki Location Analytics | 0.6% |
| Other | 97.2% |
| Company Size | Count |
|---|---|
| Small Business | 33 |
| Midsize Enterprise | 23 |
| Large Enterprise | 83 |
| Company Size | Count |
|---|---|
| Small Business | 4 |
| Midsize Enterprise | 1 |
| Large Enterprise | 2 |
IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.
IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.
IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:
Reviews from Real Users
IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.
Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”
Cisco Meraki's location analytics and engagement solution displays real-time location statistics to improve customer engagement and loyalty across sites. Data collected by intelligent Meraki APs is synced with the Meraki cloud, automatically reported in the dashboard, and exported to third-party applications via the Cisco Meraki Location Analytics API.
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