Hitachi Virtual Storage Platform vs Pure FlashArray X NVMe comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and Pure FlashArray X NVMe based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe Report (Updated: November 2023).
746,635 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is very reliable.""The most valuable feature is replication.""The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides.""Simplicity and reliability are the most valuable feature of Pure Storage FlashArray.""The most valuable features of Pure Storage FlashArray are the management view of the solutions, ease of provision, and deprovision, it is fantastic.""The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring.""I like FlashArray's ActiveCluster as well as its snapshot and cloning capabilities.""We find the ease of usability and setup valuable."

More Pure Storage FlashArray Pros →

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point.""Data optimization, compression, and deduplication are the most important features for us.""What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good.""The product provides a good storage space.""The product offers high stability.""The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues.""The most valuable features are external storage virtualization and the 100 percent data guaranteed availability.""Storage is the most valuable feature."

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"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates.""The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes.""FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""The solution is scalable.""Pure has signature security technology, which cannot be deleted, even if you are an administrator.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

More Pure FlashArray X NVMe Pros →

Cons
"Larger capacity and more storage ports would be the two things I'd like to see.""Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography.""Pricing could be better in comparison to other solutions.""The price of Pure Storage FlashArray could be better.""I want to learn more about command line usage which I have not explored much yet. However, there are many automated solutions for repetitive tasks. I would like to see additional features like performance monitoring, configuring of alerts, and the customization of alert thresholds in the next release.""It would be good to have metrics of the box's performance so we can see what it delivers, but currently, I can't see what it's actually doing.""It is a bit expensive.""In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation."

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"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future.""I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality.""In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way.""The snapshot and clone operation functions can be made easier.""The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement.""The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms.""I would like the fan noise to be automatically adjusted based on the drive's current workload.""This product should be easier to install and set up."

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"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure.""Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""They could add more support for file storage and different types of storage.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me.""It is on the expensive side.""There is room for improvement in the pricing of the product.""Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe Cons →

Pricing and Cost Advice
  • "You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
  • "The best features come included without any additional cost."
  • "We purchased a license to use this solution and we pay for the storage ourselves."
  • "The price of the solution is not expensive."
  • "There are no licensing fees or other costs."
  • "There are no licensing fees aside from the support."
  • "It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
  • "The price of the solution can be a bit expensive. There is an additional fee for support."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "We pay for a support contract agreement."
  • "It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
  • "Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
  • "The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
  • "The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
  • "I give the price of Hitachi Virtual Storage Platform a nine out of ten."
  • "A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
  • "The price is good enough considering the performance, and we are satisfied."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

  • "Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
  • "The support cost per array is about $20,000 a year for 24/7 support."
  • "Pure FlashArray X NVMe’s pricing is cheaper than other products."
  • "Given its price, Pure is not the first option."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:Pure Storage FlashArray's overall speed is its most valuable feature.
    Top Answer:Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company.
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Top Answer:Pure has signature security technology, which cannot be deleted, even if you are an administrator.
    Top Answer:Pure FlashArray X NVMe’s pricing is cheaper than other products.
    Top Answer:Given its price, Pure is not the first option. If the customer only needs 500 terabytes and doesn't care how much data… more »
    Comparisons
    Also Known As
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Offer
    Learn more about Pure Storage FlashArray
    Learn more about Hitachi Virtual Storage Platform
    Learn more about Pure FlashArray X NVMe
    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Fremont Bank, Judson ISD, The Nielsen Company
    Top Industries
    REVIEWERS
    Financial Services Firm20%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Educational Organization34%
    Computer Software Company11%
    Financial Services Firm8%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm26%
    Comms Service Provider22%
    Government13%
    Manufacturing Company9%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm14%
    Manufacturing Company7%
    Government7%
    REVIEWERS
    Computer Software Company26%
    Financial Services Firm16%
    Comms Service Provider16%
    Manufacturing Company16%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise43%
    Large Enterprise41%
    REVIEWERS
    Small Business33%
    Midsize Enterprise23%
    Large Enterprise44%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise57%
    REVIEWERS
    Small Business37%
    Midsize Enterprise30%
    Large Enterprise33%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    Buyer's Guide
    Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe
    November 2023
    Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe and other solutions. Updated: November 2023.
    746,635 professionals have used our research since 2012.

    Hitachi Virtual Storage Platform is ranked 10th in All-Flash Storage with 17 reviews while Pure FlashArray X NVMe is ranked 14th in All-Flash Storage with 11 reviews. Hitachi Virtual Storage Platform is rated 8.6, while Pure FlashArray X NVMe is rated 8.8. The top reviewer of Hitachi Virtual Storage Platform writes "A robust and dependable product that ensures a 100 percent data availability guarantee". On the other hand, the top reviewer of Pure FlashArray X NVMe writes "We can monitor our storage from anywhere, and it is light in maintenance and very stable". Hitachi Virtual Storage Platform is most compared with IBM FlashSystem, Dell PowerStore, Dell Unity XT and NetApp AFF, whereas Pure FlashArray X NVMe is most compared with HPE Nimble Storage, Dell Unity XT, Dell PowerStore, Dell PowerMax NVMe and Pavilion HyperParallel Flash Array. See our Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe report.

    See our list of best All-Flash Storage vendors and best NVMe All-Flash Storage Arrays vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.