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Hitachi Virtual Storage Platform vs Pure FlashArray X NVMe comparison

Hitachi Vantara and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while Pure Storage is ranked #6 with an average rating of 8.9. Hitachi Vantara holds a 8.0% mindshare in N, compared to Pure Storage’s 3.6% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.
Hitachi Virtual Storage Pla...
Read 55 Hitachi Virtual Storage Platform reviews
  • 4,911 Views
  • 1,768 Comparison Views
96% willing to recommend
Pure FlashArray X NVMe
Read 36 Pure FlashArray X NVMe reviews
  • 1,963 Views
  • 1,080 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Pure FlashArray X NVMe compete in the enterprise storage solutions category. Pure FlashArray X NVMe seems to have the upper hand due to its advanced features and superior performance despite higher pricing.

Features: Hitachi Virtual Storage Platform is valued for its robust scalability and integration capabilities. Pure FlashArray X NVMe is known for cutting-edge performance and comprehensive data protection features. Hitachi is recognized for enterprise-grade reliability. Pure FlashArray X NVMe excels in high-speed performance, making it preferable for critical applications. Pure FlashArray X NVMe offers SSD-level performance with NVMe benefits.

Room for Improvement: Users indicate that Hitachi Virtual Storage Platform could improve in simplicity and management efficiency. Pure FlashArray X NVMe users suggest enhancements in documentation and support resources. Hitachi requires more intuitive management features. Pure FlashArray X NVMe needs improved user guides. Hitachi could benefit from a more user-friendly interface.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform users mention moderate complexity in deployment but commend comprehensive customer service. Pure FlashArray X NVMe users report smoother deployment, benefiting from streamlined installation processes. Deployment is easier with Pure FlashArray X NVMe. Hitachi’s customer service is more responsive.

Pricing and ROI: Hitachi Virtual Storage Platform is noted for its competitive pricing and satisfactory return on investment. Pure FlashArray X NVMe, while more expensive, is considered worth the investment due to superior performance. Despite higher costs, Pure FlashArray X NVMe delivers better ROI attributed to its advanced functionalities.

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To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe Report (Updated: December 2025).
Buyer's Guide
Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe
December 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Bratislav Petkovic
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
For more quotes and insights, download the Hitachi Virtual Storage Platform report
If you wait more than seven years to buy another one, you get a return on your investment.
Eugene Hemphill
Sales Manager at Multicomputos PR
For more quotes and insights, download the Pure FlashArray X NVMe report
 

Customer Service

Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
ANAND V
Associate Vice President at Federal Bank Ltd
For more quotes and insights, download the Hitachi Virtual Storage Platform report
Customers always have their issues resolved promptly.
Eugene Hemphill
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Shakeel Qureshi
Infrastructure Specialis at a tech services company with 1-10 employees
For more quotes and insights, download the Pure FlashArray X NVMe report
DA
Eugene Hemphill - PeerSpot reviewer
SQ
 

Scalability Issues

Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
No quotes available
For more quotes and insights, download the Hitachi Virtual Storage Platform report
It is highly scalable.
Joerg Utesch
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Eugene Hemphill
Sales Manager at Multicomputos PR
For more quotes and insights, download the Pure FlashArray X NVMe report
 

Stability Issues

Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
ANAND V
Associate Vice President at Federal Bank Ltd
For more quotes and insights, download the Hitachi Virtual Storage Platform report
I would rate the stability of the product at seven out of ten.
Gary Cheung
Project Manager at a government with 11-50 employees
For more quotes and insights, download the Pure FlashArray X NVMe report
 

Room For Improvement

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
The interface management and monitoring need improvement.
Bratislav Petkovic
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
reviewer904212
Solution Architect at a outsourcing company with 201-500 employees
For more quotes and insights, download the Hitachi Virtual Storage Platform report
Storage replication should be essential.
Shakeel Qureshi
Infrastructure Specialis at a tech services company with 1-10 employees
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Eugene Hemphill
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Santhosh Sridhara
Cloud Architect at DXC Technology
For more quotes and insights, download the Pure FlashArray X NVMe report
Bratislav Petkovic - PeerSpot reviewerreviewer904212 - PeerSpot reviewer
SQ
Eugene Hemphill - PeerSpot reviewerSanthosh Sridhara - PeerSpot reviewer
 

Setup Cost

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
ANAND V
Associate Vice President at Federal Bank Ltd
For more quotes and insights, download the Hitachi Virtual Storage Platform report
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Eugene Hemphill
Sales Manager at Multicomputos PR
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Enes SUZER
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
I would rate the solution as an eight out of ten in terms of costliness.
Joerg Utesch
Sales Director at systemzwo group
For more quotes and insights, download the Pure FlashArray X NVMe report
DA
Eugene Hemphill - PeerSpot reviewerEnes SUZER - PeerSpot reviewerJoerg Utesch - PeerSpot reviewer
 

Valuable Features

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
reviewer904212
Solution Architect at a outsourcing company with 201-500 employees
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Bratislav Petkovic
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
For more quotes and insights, download the Hitachi Virtual Storage Platform report
Its data compression feature is the best that we have ever seen.
Eugene Hemphill
Sales Manager at Multicomputos PR
We are satisfied with the performance as it is significantly faster compared to traditional storage options.
Gary Cheung
Project Manager at a government with 11-50 employees
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Joerg Utesch
Sales Director at systemzwo group
For more quotes and insights, download the Pure FlashArray X NVMe report
reviewer904212 - PeerSpot reviewerBratislav Petkovic - PeerSpot reviewerEugene Hemphill - PeerSpot reviewer
GC
Joerg Utesch - PeerSpot reviewer
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Ranking in NVMe All-Flash Storage Arrays
5th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st)
Pure FlashArray X NVMe
Ranking in All-Flash Storage
12th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Hitachi Virtual Storage Platform is 8.0%, up from 7.4% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 3.6%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays Market Share Distribution
ProductMarket Share (%)
Hitachi Virtual Storage Platform8.0%
Pure FlashArray X NVMe3.6%
Other88.4%
NVMe All-Flash Storage Arrays
 

Featured Reviews

DA
ANAND V
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Read full review
Jaehoon Oh - PeerSpot reviewer
Jaehoon Oh
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Read full review
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
See all answers
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
See all answers
What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
See all answers
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...
See all answers
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, b...
See all answers
 

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Product Reports

Buyer's Guide
Hitachi Virtual Storage Platform
December 2025
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
Pure FlashArray X NVMe
December 2025
Pure FlashArray X NVMe reportDownload Pure FlashArray X NVMe product report
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
 

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage
 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Fremont Bank, Judson ISD, The Nielsen Company
Buyer's Guide
Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe
December 2025
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