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Hitachi Virtual Storage Platform vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
11th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (4th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Ozair Amin - PeerSpot reviewer
A robust and dependable product that ensures a 100 percent data availability guarantee
We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"The most valuable features of this solution are its ease of use and performance."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The high availability of the product is the most valuable feature."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"It has good, reliable, fast storage."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The performance was decent."
"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."
"The technical support is great."
"It's best features are its reliability and stability."
"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."
"The product offers high stability."
"The product provides a good storage space."
"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."
"The ease of use. That's what our customers love. They say it's very easy, they don't need special training, they don't need to call us or any other company or integrator to help them do their job. That's the main reason they purchase Pure."
"The initial setup is very straightforward. You simply plug it in and turn it on."
"I like FlashArray's ActiveCluster as well as its snapshot and cloning capabilities."
"Running SAP on Pure Storage helps a lot without doing any further tuning to improve application performance. Our internal clients are happy."
"The solution has probably reduced my power use substantially."
"We only have storage provisioning, so the provisioning feature is good. The compression and deduplication are good."
"We also like the compactness, the small footprint. It takes up very little space in a data center and uses little power."
"The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible."
 

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"The software layer has to improve."
"There is room for improvement in the pricing of the product."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"The UI for this solution needs to be improved."
"The deployment could be a bit easier, because it's a bit tricky"
"In the next version I would like to see more intelligence."
"The snapshot and clone operation functions can be made easier."
"For mission critical issues the performance is low."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"The solution is priced higher than its competitors."
"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
"They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"A minor issue that comes to mind is that, every once in a while, a hard drive will go bad."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
 

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."
"Given its price, Pure is not the first option."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"As far as the licensing costs, everything is included in the license."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The product is expensive."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"The costs were primarily in line with every other vendor at the time."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"Pricing could be better, because the cost is very high."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"Hitachi Virtual Storage Platform is a very expensive product."
"The price is good enough considering the performance, and we are satisfied."
"It is a cheaper solution."
"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"Cost-wise, it's been very effective."
"The best features come included without any additional cost."
"Pure Storage has not helped to reduce our HANA licensing costs."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"Pure Storage FlashArray is expensive."
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Comparison Review

it_user277539 - PeerSpot reviewer
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
19%
Financial Services Firm
18%
Manufacturing Company
7%
Government
7%
Educational Organization
17%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
860,711 professionals have used our research since 2012.