Hitachi Virtual Storage Platform vs IBM FlashSystem comparison

You must select at least 2 products to compare!
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and IBM FlashSystem based on real PeerSpot user reviews.

Find out in this report how the two NAS solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Hitachi Virtual Storage Platform vs. IBM FlashSystem Report (Updated: September 2023).
735,432 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"Simplicity and reliability are the most valuable feature of Pure Storage FlashArray.""Access speed and power consumption are most valuable.""The scalability is good.""We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent.""The code upgrades are very smooth.""This is the best all-flash storage array on the market.""It is always out of the box, and ready to use.""The solution offers amazing performance."

More Pure Storage FlashArray Pros →

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point.""The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues.""Data optimization, compression, and deduplication are the most important features for us.""It is robust. It doesn't need too much troubleshooting. It is a good device.""It is very flexible, and it is very useful when you want to virtualize different storage from different vendors.""What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good.""The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast.""The performance is very good."

More Hitachi Virtual Storage Platform Pros →

"At the FlashSystem level, customers are especially fond of multi-tier and distributed rate systems, particularly the dynamic rate six arrays.""FlashSystem offers proven technology in a compact package.""The performance of IBM FlashSystem is very good. The new technology and high throughput have given us more confidence in the solution. The management of the system has improved and we can control the monitoring system alerts and multiple FlashSystems with the Enterprise Cloud Edition, which is free. The migration of recently stored data to a new flash is much easier. You can move your data because you can utilize it externally.""This solution is really user friendly. It also offers good performance and is highly reliable.""The most valuable features of IBM FlashSystem are performance and security.""No queuing and high ops, speed, and performance.""This solution is very stable.""This solution is convenient, user-friendly, convenient and reliable."

More IBM FlashSystem Pros →

"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features.""The GUI could improve, it could be more intuitive. There is hidden functionality.""FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool.""CIFS and SMB Shares cannot be mounted directly.""This product has only two active controllers, whereas other solutions can have more. This is something that needs to improve.""It is a bit expensive.""Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography.""The price could be better."

More Pure Storage FlashArray Cons →

"Hitachi should offer a distinct overview of the various storage choices.""I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality.""In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way.""There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution.""At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series.""We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon.""This product should be easier to install and set up.""If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

More Hitachi Virtual Storage Platform Cons →

"This solution could be improved by offering greater amounts of storage.""The only issue my team faced was transferring the data from the old system to IBM FlashSystem, which is an area for improvement in the solution.""The technical support in my region is satisfactory but it could improve. Support is very important for customers and downtime is very critical for us. We would like onsite or complete technical support which can help us to minimize our downtime or if problems occur.""The initial setup is complex.""IBM could do more marketing and improve brand awareness. I had never heard of this product until a colleague told me about it. FlashSystem could add a few features, but it would probably increase the price. For example, Pure Storage offers instant snapshotting and partitioning. That would be nice to have, but I think the cost would go up.""It is slightly more expensive, however, it all depends on your supplier.""The solution is not easy to use and could improve.""The storage capacity of this solution could be improved."

More IBM FlashSystem Cons →

Pricing and Cost Advice
  • "When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
  • "We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
  • "There are no fees for licensing. The hardware is paid for only once."
  • "I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
  • "You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
  • "The best features come included without any additional cost."
  • "We purchased a license to use this solution and we pay for the storage ourselves."
  • "The price of the solution is not expensive."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
  • "We pay for a support contract agreement."
  • "It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
  • "Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
  • "The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
  • "The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
  • "I give the price of Hitachi Virtual Storage Platform a nine out of ten."
  • "A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

  • "The cost of the IBM FlashSystem is lower than the HPE solution."
  • "The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."
  • "The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."
  • "The price of IBM FlashSystem is reasonable."
  • "There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."
  • "Our customers would like IMB FlashSystem to be less expensive."
  • "This solution is expensive compared to other solutions."
  • "The pricing is reasonable."
  • More IBM FlashSystem Pricing and Cost Advice →

    Use our free recommendation engine to learn which NAS solutions are best for your needs.
    735,432 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a… more »
    Top Answer:FlashArray is a premium solution, having all-inclusive licensing including future functionalities, and being end/to/end… more »
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Top Answer:FlashSystem offers proven technology in a compact package.
    Top Answer:I rate FlashSystem seven out of 10 for affordability. It's a great value for the price.
    Top Answer:IBM could do more marketing and improve brand awareness. I had never heard of this product until a colleague told me… more »
    Also Known As
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    IBM Storwize
    Learn More

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."


    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Learn more about Pure Storage FlashArray
    Learn more about Hitachi Virtual Storage Platform
    Want to Hear More?

    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
    Top Industries
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company7%
    Educational Organization36%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company6%
    Financial Services Firm26%
    Comms Service Provider22%
    Manufacturing Company9%
    Computer Software Company18%
    Financial Services Firm13%
    Manufacturing Company7%
    Comms Service Provider7%
    Financial Services Firm27%
    Computer Software Company12%
    Comms Service Provider8%
    Computer Software Company21%
    Financial Services Firm9%
    Comms Service Provider9%
    Manufacturing Company7%
    Company Size
    Small Business26%
    Midsize Enterprise17%
    Large Enterprise58%
    Small Business16%
    Midsize Enterprise44%
    Large Enterprise40%
    Small Business33%
    Midsize Enterprise22%
    Large Enterprise44%
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    Small Business37%
    Midsize Enterprise15%
    Large Enterprise48%
    Small Business29%
    Midsize Enterprise16%
    Large Enterprise55%
    Buyer's Guide
    Hitachi Virtual Storage Platform vs. IBM FlashSystem
    September 2023
    Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem and other solutions. Updated: September 2023.
    735,432 professionals have used our research since 2012.

    Hitachi Virtual Storage Platform is ranked 6th in NAS with 17 reviews while IBM FlashSystem is ranked 4th in NAS with 35 reviews. Hitachi Virtual Storage Platform is rated 8.8, while IBM FlashSystem is rated 8.6. The top reviewer of Hitachi Virtual Storage Platform writes "A robust and dependable product that ensures a 100 percent data availability guarantee". On the other hand, the top reviewer of IBM FlashSystem writes "Reliable and easy to configure with simple data migration capabilities ". Hitachi Virtual Storage Platform is most compared with Dell PowerStore, Dell Unity XT, Dell PowerMax NVMe, NetApp AFF and Hitachi NAS Platform, whereas IBM FlashSystem is most compared with Dell PowerStore, NetApp AFF, HPE Primera, HPE Nimble Storage and Dell PowerMax NVMe. See our Hitachi Virtual Storage Platform vs. IBM FlashSystem report.

    See our list of best NAS vendors, best Modular SAN (Storage Area Network) vendors, and best All-Flash Storage vendors.

    We monitor all NAS reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.