Hitachi Virtual Storage Platform vs IBM FlashSystem comparison

Hitachi Virtual Storage Platform vs. IBM FlashSystem

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Offers cost-effective storage for small companies with budget constraints

Raanan Sitton

Vice President Sales at BELOCAL LTD

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of this solution are its ease of use and performance."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The initial setup was extremely simple and straightforward."

"The high availability of the product is the most valuable feature."

"The most valuable feature of this solution is reliability."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"The performance was decent."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

More Hitachi Virtual Storage Platform pros

"I like most of the features. Its speed, performance, and availability are valuable. We are implementing the data reduction technology the most."

"It's very easy to manage."

"This solution is really user friendly. It also offers good performance and is highly reliable."

"The initial setup was really straightforward. It was not complex. Deployment took one month, due to the data migration duration."

"I rate the technical support from IBM as a ten."

"The GUI is very easy and performance is also good."

"The most valuable feature in demand is virtualization and its support storage of virtualization features."

"The performance is very good and we use this product to enhance our core system."

More IBM FlashSystem pros

Cons

"It is on the expensive side."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"The tool's portfolio is minimal. It is expensive."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's pricing is higher than competitors."

"The UI for this solution needs to be improved."

More Pure FlashArray X NVMe cons

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"The interface should be simplified and made easier to use."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"In the next version I would like to see more intelligence."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

More Hitachi Virtual Storage Platform cons

"The interface could improve in IBM FlashSystem."

"The deduplication and compression ratio is not very good. It's not reaching a very high ratio."

"The technical support in my region is satisfactory but it could improve. Support is very important for customers and downtime is very critical for us. We would like onsite or complete technical support which can help us to minimize our downtime or if problems occur."

"AHV is Acropolis Hypervisor – A relatively new Hypervisor, robust and stable as VMware vSphere, has built-in advanced analytics and powerful operations, Self Service Portal and components for DevOps included, managed by a single pane of glass (Prism) via HTML5 and it is free of charge – That is why Nutanix is so advanced and revolutionary."

"The storage capacity of this solution could be improved."

"The data reduction pool feature sucks and is not recommended for use with heavy workloads."

"They can improve its initial configuration. The initial configuration is currently very difficult. There are multiple choices or alternative ways to configure based on the use case and what you are targeting out of the device, that is, more capacity or more performance. These multiple alternatives cause a lot of confusion. They should increase the processing part of the nodes. Currently, you can cluster up to eight nodes. From my experience and the workload that I am facing in my environment currently, I would like to see either a bigger or stronger node or a larger number of nodes that can be clustered together. We formally communicated to them that we need to see either this or that, and they are working on something."

"This product lacks some of the options we wanted. For example, expansion was difficult and it required a lot of patching to be done."

More IBM FlashSystem cons

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"With VMware, we pay $300,000 annually."

"Our licensing fees are $500,000+ USD."

"The support cost per array is about $20,000 a year for 24/7 support."

"The product is expensive."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The price is good enough considering the performance, and we are satisfied."

"We pay for a support contract agreement."

"The solution is expensive."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

More Hitachi Virtual Storage Platform pricing and cost advice

"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."

"Overall the price of the solution is expensive and this includes the license."

"The solution requires a license and could be less expensive."

"The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."

"Pricing can be considered as per market competition."

"There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."

"The price of IBM FlashSystem is a little high because you pay a premium because the solution is from IBM. We had paid for the SLA prior to using the solution."

"Its price is very good."

More IBM FlashSystem pricing and cost advice

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Comparison Review

it_user277539

Vice President, Products and Services with 51-200 employees

Jul 30, 2015

Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.

Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…

What do you like most about Pure FlashArray X NVMe?

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What do you like most about IBM FlashSystem?

It is simple to make an update.

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

What needs improvement with IBM FlashSystem?

The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

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Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs IBM FlashSystem

Compared 22% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Dell PowerMax vs IBM FlashSystem

Compared 5% of the time

More IBM FlashSystem Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

May 2025

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Download IBM FlashSystem product report

IBM FlashSystem

June 2025

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH