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Looker Studio vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (8th), Data Visualization (8th), Embedded BI (5th)
 

Mindshare comparison

As of April 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, up from 2.5% compared to the previous year. The mindshare of Zoho Analytics is 2.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.0%
Looker Studio2.5%
Other95.5%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate this solution eight or nine out of ten."
"The solution is free so that is a good feature."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"For $50/mo we are saving dozens of hours of staff-time and making better decisions."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"We find Zoho Analytics easy to use, making it very beneficial for our operations."
"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"Personally, I am completely satisfied with Zoho Analytics and it is definitely a product I recommend."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"The initial setup is straightforward."
 

Cons

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Panels are not as easy to use as other data extraction UIs."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Panels are not as easy to use as other data extraction UIs."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Looker Studio did not fit our needs for scalability."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"They should provide white labeling with a cheaper option."
"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"The tool needs to improve analysis and add more features."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The product's licensing is reasonable."
"The tool's pricing is similar to other Zoho applications and is affordable."
"The product is expensive."
"For one license the pricing is about $35 a user."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Construction Company
13%
Computer Software Company
9%
Financial Services Firm
9%
Marketing Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

Data Studio
Zoho Reports
 

Overview

 

Sample Customers

Genesys, Shueisha
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: April 2026.
889,955 professionals have used our research since 2012.