

Freshdesk and ServiceNow Customer Service Management are both competing in the customer support solutions category. Freshdesk seems to have an upper hand in ease of use and quick integration capabilities while ServiceNow excels in enterprise-grade workflow and integration features.
Features:Freshdesk is appreciated for its powerful ticket automation, omnichannel capabilities, and reporting. It integrates seamlessly with platforms like email, chat, and social media. Freshdesk’s customization options make it adaptable to various business needs. ServiceNow is valued for its robust integration within enterprise IT environments, offering strong workflow management and a comprehensive service portal that helps streamline complex workflows.
Room for Improvement:Freshdesk users identify challenges with customizability, integration with third-party tools, and automation for larger systems. They also highlight that the free version lacks scalability. ServiceNow users seek better customization and pricing models to accommodate smaller businesses, along with built-in IVR systems and enhanced AI capabilities. They also note limitations in report downloads and integration capabilities.
Ease of Deployment and Customer Service:Freshdesk is mostly hosted on public cloud environments and is praised for its responsive customer service. It is user-friendly and quick to implement. ServiceNow offers public, private, and hybrid deployment options and is versatile but complex to set up due to its feature-rich platform, catering especially to larger enterprises.
Pricing and ROI:Freshdesk offers competitive pricing perceived as cost-effective, showing clear ROI through improved efficiency. However, some users mention cost increases with growing organizational needs. ServiceNow is noted for premium pricing which can be prohibitive for smaller organizations, although its capabilities are seen as justifying the cost. Users suggest a more flexible pricing model to suit a wider range of businesses.
People who initially find ServiceNow to be on the higher side, but when you do the value gain comparison in the next few years, you see that it does give you the returns, with the AI capabilities and everything it brings.
Automation of assigning tickets helps in reducing overall operational costs for the company, which frees up agents to do other complex and much-needed tasks.
I have seen a return on investment with Freshdesk, as there were definitely savings because we do not need to spend the lifetime of our customer success managers; we can just use this tool.
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
We have not needed to contact technical support, as Freshdesk has met our needs efficiently.
From my experience, once it is set up, we have never had problems.
The first-time response should be within 30 seconds.
It is better because partners have a deep understanding of the code and configuration challenges.
Customer support provides a lot of help and responds immediately, offering very good service.
Whenever we raise high cases, we do get a response in minimum TAT.
Additional features like email, WhatsApp, and SMS ticketing, along with Slack integration, can be enabled as required.
For small to medium-sized businesses, you can look at Freshdesk, but for larger enterprise levels, you look at ServiceNow.
They can easily send an email to support, and a ticket gets generated for the IT person.
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
The goal is always to respond to customer tickets in a timely fashion, ensuring that customers feel seen and heard while also providing solutions.
After installation and continuous operation, I have encountered no problems.
Freshdesk has been quite stable in the market.
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Currently, some features like SMS or WhatsApp integration are only available to larger user groups, but even smaller teams should have access based on their specific needs.
The current integration is more complicated and doesn’t work as well.
More automation would be beneficial, as it could greatly improve our efficiency and reduce manual tasks.
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Quick case resolutions through AI is one of the most valuable use cases.
Managing this platform requires sophisticated handling.
Our organization pays about 200,000 Indian rupees per year for the license.
The pricing experience is relatively competitive, so it is cost-effective.
The setup cost and licensing are very good.
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
These features drastically impact my day-to-day work and my team's efficiency by reducing the resolution time significantly, as issues that once took days to resolve are now handled in hours and even minutes.
Freshdesk has positively impacted my organization as it has saved a considerable amount of time and has enabled us to focus better on customers, which resulted in lesser churn.
Now, with Freshdesk, tickets can be easily assigned to any engineer, who will provide the cause, explain why it happened, and give us the answer on how they resolved the issue.
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
| Product | Mindshare (%) |
|---|---|
| Freshdesk | 2.2% |
| ServiceNow Customer Service Management | 2.2% |
| Other | 95.6% |


| Company Size | Count |
|---|---|
| Small Business | 27 |
| Midsize Enterprise | 6 |
| Large Enterprise | 14 |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 1 |
| Large Enterprise | 9 |
Freshdesk enhances support operations with features like a centralized ticketing system, omnichannel communication, and seamless tool integration. It addresses customer queries and automates processes, driving efficiency and satisfaction.
Freshdesk offers robust capabilities for managing customer support, enhancing efficiency through automation and integration. Its streamlined ticketing system centralizes queries from multiple platforms, including email, chat, and social media. Features like a knowledge base help reduce repetitive inquiries, while its easy integration with tools such as Slack and Jira supports effective team collaboration. However, users seek improvements in customization flexibility, scalability, and pricing for advanced features. Performance issues may arise with high volumes, and there's room for improved API limits and cloud availability. Freshdesk's automation and communication abilities make it crucial for both internal IT and external customer service, ensuring seamless resolutions and SLA compliance.
What Features Stand Out in Freshdesk?Freshdesk is widely adopted in industries like IT and customer service, where efficient issue resolution and communication are critical. By converting emails to tickets and automating assignments, companies enhance their response times and maintain SLA compliance. Its integration capabilities support diverse tools, facilitating a multi-channel approach for superior customer experiences.
ServiceNow Customer Service Management offers advanced workflow capabilities, effective incident management, and portal enhancements. It enables seamless integration with business applications and IT Service Management, supporting ticket resolution and SLA assurance for reduced operational complexity.
ServiceNow Customer Service Management is essential for managing customer workflows, incorporating ITSM integration, and automating various processes. Users can benefit from customizable features and low-code solutions, significantly aiding digital transformation efforts. The platform centralizes client management and employs robust reporting tools that enhance visibility and delivery efficiency. Automation and AI features increase productivity by enabling faster resolutions and improving team performance. However, enhancements are needed in integration, customization, and pricing flexibility. Although powerful, integration and customization can be complex and costly, requiring careful management during upgrades. Furthermore, improvements in AI tool connectivity, Gen AI incorporation, and a clearer pricing structure are necessary, alongside requiring a more intuitive interface, increased automation, IVR integration, and faster speeds.
What key features make ServiceNow Customer Service Management stand out?Organizations utilize ServiceNow Customer Service Management across multiple industries to manage incidents, change management, and customer workflows. Its robust infrastructure management and ticketing system integration support enhance vendor relations and IT service requests. Businesses actively manage support activities, track customer complaints, and provide efficient client support through a centralized portal, ensuring streamlined operations across front, middle, and back office functions.
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