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Freshdesk vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.1
Freshdesk enhances time management, efficiency, and ROI, proving cost-effective and impactful despite manageable maintenance requirements.
Sentiment score
6.7
Organizations achieve ROI with ServiceNow CSM by streamlining processes, reducing costs, and aligning with business goals for improved efficiency.
Without such tools, the business would be affected by five to ten percent in annual revenue.
 

Customer Service

Sentiment score
7.3
Freshdesk support is responsive and helpful, but improvements are needed in technical issue handling and communication timeliness.
Sentiment score
7.1
ServiceNow's customer service is praised for responsiveness and multilingual support, with some delays in lower packages.
We have not needed to contact technical support, as Freshdesk has met our needs efficiently.
I would rate them a nine on a scale of one to ten, as their service meets our expectations.
It is better because partners have a deep understanding of the code and configuration challenges.
The technical support is good, but there are very few people who understand the technicalities and background configurations.
 

Scalability Issues

Sentiment score
7.8
Freshdesk is highly scalable, suitable for various team sizes, with some integration limitations noted by users.
Sentiment score
8.5
ServiceNow Customer Service Management is praised for scalability, customization, and efficient self-service, enhancing business operations without extra costs.
Additional features like email, WhatsApp, and SMS ticketing, along with Slack integration, can be enabled as required.
In our environment, which is a fairly small company in one country, Freshdesk is easy to scale.
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Scalability can lead to performance issues.
 

Stability Issues

Sentiment score
8.2
Freshdesk is generally stable with high reliability, though minor issues and rare outages occasionally require technical support.
Sentiment score
8.3
ServiceNow Customer Service Management is stable, efficiently handles high traffic, yet customization limitations and portal issues can occasionally arise.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Overall, it is very stable aside from these issues.
 

Room For Improvement

Freshdesk users seek interface enhancements, improved ticketing, integration, and support with better customization, documentation, and multi-language support.
ServiceNow Customer Service needs improved customization, integration, AI features, pricing flexibility, and easier report downloading and upgrades.
The current integration is more complicated and doesn’t work as well.
More automation would be beneficial, as it could greatly improve our efficiency and reduce manual tasks.
Currently, some features like SMS or WhatsApp integration are only available to larger user groups, but even smaller teams should have access based on their specific needs.
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Managing this platform requires sophisticated handling.
Sometimes ServiceNow Customer Service Management lags, meaning the speed is low or there is a delay in operations.
 

Setup Cost

Freshdesk offers competitive pricing per agent, favorably compared to alternatives, with optional integration costs and negotiable deals.
ServiceNow Customer Service Management is costly but valued for efficiency, with premium pricing potentially unsuitable for smaller businesses.
Our organization pays about 200,000 Indian rupees per year for the license.
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
 

Valuable Features

Freshdesk is favored for its customizable features, seamless integration, user-friendly interface, and efficient customer support management.
ServiceNow CSM offers powerful workflow and integration, enhancing service delivery with automation and AI on a flexible platform.
Some of the best features of Freshdesk include automation, user-friendly interface, and comprehensive support options that enhance our workflow.
These features are easy to use, and the filtering is really good, providing a good overview of active tickets and who's working on them.
The auto-assignment feature is particularly valuable as it alleviates the administrative task of manually checking for available engineers to assign tickets.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
It integrates all different queues into one dashboard and consolidates various departments, ensuring visibility across the organization is transparent.
Change requests are vital if there is a business requirement change; they are used for tracking and reporting purposes, showcasing how change requests have been used to keep businesses running smoothly.
 

Categories and Ranking

Freshdesk
Ranking in Customer Experience Management
4th
Average Rating
8.2
Reviews Sentiment
7.5
Number of Reviews
32
Ranking in other categories
Field Service Management (3rd), Help Desk Software (6th), Knowledge Management Software (4th)
ServiceNow Customer Service...
Ranking in Customer Experience Management
3rd
Average Rating
8.2
Reviews Sentiment
7.7
Number of Reviews
14
Ranking in other categories
CRM Customer Engagement Centers (3rd)
 

Mindshare comparison

As of June 2025, in the Customer Experience Management category, the mindshare of Freshdesk is 5.7%, up from 4.4% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 5.4%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

SujayRao - PeerSpot reviewer
Offers insights into team performance, with ready-made reports and GenAI features that assist in creating reports
Freshdesk's major drawback is its limitation in integrating tools for App Store and Play Store reviews, and social channels like Twitter, which come with additional costs. Despite having third-party integration options, these features should be inherently available in the tool without additional expenses. Integration with social media and review platforms should be built-in.
Arvind  Mehrotra - PeerSpot reviewer
Integrating departments for unified service while managing complexity and learning curve
ServiceNow Customer Service Management ( /products/servicenow-customer-service-management-reviews ) integrates the admin, finance, HR, and service departments, enabling an employee of an organization to get service from a single window. It integrates all different queues into one dashboard and consolidates various departments, ensuring visibility across the organization is transparent. It helps to create a shared services organization, reducing the operational complexity and facilitating a more unified service delivery. It consolidates all service desks under one umbrella, enhancing efficiency.
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Top Industries

By visitors reading reviews
Computer Software Company
25%
Real Estate/Law Firm
8%
Financial Services Firm
7%
Manufacturing Company
6%
Educational Organization
13%
Computer Software Company
9%
Financial Services Firm
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Freshdesk?
Freshdesk significantly improved our customer issue resolution process. We can now easily record and track all customer requests, ensuring that no tickets are lost.
What needs improvement with Freshdesk?
I would like a better integration towards Azure DevOps. The current integration is more complicated and doesn’t work as well. There's not a really good one for Jira, which we are also using.
What is your primary use case for Freshdesk?
I mainly use Freshdesk as a support system for our customers.
What do you like most about ServiceNow Customer Service Management?
We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the ...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
What needs improvement with ServiceNow Customer Service Management?
The integration cost and learning curve are very high, and managing this platform requires sophisticated handling, which is more complex compared to other solutions.
 

Also Known As

No data available
ServiceNow CSM
 

Overview

 

Sample Customers

Honda, 3M, Hugo Boss, Petronas, Sony Pictures, The Atlantic, goodreads, Clear Channel Radio, Penn University of Pennsylvania, unicef, Kuoni, Movember
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Freshdesk vs. ServiceNow Customer Service Management and other solutions. Updated: June 2025.
857,028 professionals have used our research since 2012.