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Fortra's Automate vs Zoho Creator comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Automation Anywhere boosts efficiency, saves time and costs, with ROI within a year, enhancing productivity and operational efficiency.
Sentiment score
6.5
Fortra's Automate enhances productivity, reduces costs, and saves time with up to 80% task reduction and 30% productivity boost.
Sentiment score
3.6
Zoho Creator offers cost-effective solutions, replacing pricier competitors, enhancing efficiency, and providing customizable options for increased business value.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
Software Developer at Boston Scientific
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Software Engineer Intern at a university with 11-50 employees
Automation Anywhere has helped us save money.
RPA Solution Architect at a computer software company with 51-200 employees
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
Chief Technology Officer at DOB Systems LLC
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
System Administrator
On a scale from one to ten, I would rate the ROI as nine.
Project Manager - DevOps Engineer at ACC
For instance, a company I worked with compared spending on Salesforce, which was 15 crore, to our expenses with Zoho Creator, which was only 2 crore annually.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
I have seen a return on investment with Zoho Creator because we eliminated a point of sale software that was charging us 5 lakhs per year across all 26 malls.
IT Projects and Strategy Manager at RoboTouch
Using Zoho Creator is affordable for my business as it helps save time.
Software Engineer at Maximus
 

Customer Service

Sentiment score
6.9
Automation Anywhere's customer service is praised for responsiveness and knowledge, but some suggest quicker problem resolution and communication improvements.
Sentiment score
7.4
Fortra's Automate customer support is responsive and effective, with high ratings and local Spanish-language support available.
Sentiment score
4.9
Zoho Creator support is appreciated for minor issues but criticized for delays and unresolved complex problems, needing improvement.
Whenever we need help, we can reach out to them, and they help us out.
Software Developer at Boston Scientific
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
Software Engineer Intern at a university with 11-50 employees
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
Solution architect at Boston Scientific
They don't always understand the processes I'm trying to implement.
Senior Data Analyst at a financial services firm with 1-10 employees
They handle customers like me to get to the exact issue, detailing where that issue originates from a technical point of view, the resolution, and the summary they provided.
Software Engineer at Cateina Technologies
When I contact them, they try to give me a solution that will actually solve the problem, and I find that the problem does not occur again.
Senior Software Engineer at Absa Bank Uganda
I would rate the technical support 10 out of 10 because they provide excellent assistance.
Software Engineer at Maximus
Delays arise once the support team must refer to backend processes or developers, highlighting the need for enhancement in their overall support system.
Zoho Developer at Tarini Consulting
All documentation exists, detailing even the smallest elements; by reading through it properly, one can manage without additional support.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
 

Scalability Issues

Sentiment score
7.2
Automation Anywhere is praised for its scalability, adaptability, integration ease, and robust infrastructure, supporting both small and large operations.
Sentiment score
7.2
Fortra's Automate adapts to diverse infrastructures, scales effectively, appealing to organizations despite complex management and performance issues.
Sentiment score
5.8
Zoho Creator is scalable, customizable, handles growth well but can be costly with high data volumes.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
Sr. Manager, Finance Transformation at Amkor Technology, Inc.
The centralized control room allows us to orchestrate and manage bots seamlessly.
Associate Leadership Team at a financial services firm with 10,001+ employees
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Director at a computer software company with 51-200 employees
The scalability of Automate also scores a ten out of ten.
IT Project Manager at Labo des histoires
I can deploy it on multiple infrastructures such as cloud, on-premises, or in a hybrid model.
Software Engineer at Cateina Technologies
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Account Director at a tech services company with 11-50 employees
Being browser-based allows me to drag and drop components immediately, deploying in seconds on a live application.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
We are continuing to build on top of what was initially created for them, ensuring that scalability is never an issue as long as you understand how to utilize Zoho properly.
Zoho Developer at Tarini Consulting
When my customers' needs are growing, Zoho Creator is able to adapt to these growing needs because it's a build-it-yourself application.
Founder, Consultant, and Developer at Limitless IT Consultancy
 

Stability Issues

Sentiment score
7.0
Automation Anywhere is generally stable, with occasional instability due to environmental factors rather than the application itself.
Sentiment score
7.4
Fortra's Automate is reliable with minor connectivity issues, excelling in stability and handling high-volume tasks efficiently.
Sentiment score
6.3
Zoho Creator is stable and reliable, praised for improvements in functionality, with smooth performance and minimal downtime.
With the latest applications, there are no significant issues like freezing or crashing.
Senior RPA Team Leader at a tech services company with 11-50 employees
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
Director Automation CEO at a financial services firm with 10,001+ employees
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Intelligent Automation Engineering Manager at a financial services firm with 5,001-10,000 employees
The stability of the solution is a ten out of ten.
IT Project Manager at Labo des histoires
For stability on a scale from one to ten, I would give it a solid nine.
Cloud Engineer - ll at a tech vendor with 11-50 employees
It has very robust features, and it is not prone to instability.
Account Director at a tech services company with 11-50 employees
The core elements of coding and daily scripting remain unchanged despite interface updates, assuring continuity in my work.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
You can't rely on any software in business if it's not going to be stable and reliable.
Founder, Consultant, and Developer at Limitless IT Consultancy
Offering versatile flexibility for various integrations, such as WhatsApp and email API integration.
Software Engineer at Maximus
 

Room For Improvement

Automation Anywhere needs better documentation, integration, and performance improvements, with enhanced API, error handling, and community engagement.
Fortra's Automate needs UI simplification, enhanced stability, improved integrations, updated interface, and better pricing to boost efficiency.
Zoho Creator faces user concerns over UI/UX customization, integrations, data management, widget functionality, and support service enhancements.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Low Code Developer at a manufacturing company with 10,001+ employees
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
Software Developer at Boston Scientific
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Infrastructure Lead at a tech vendor with 10,001+ employees
This is a significant concern, especially with critical workloads where visibility into errors is essential.
DevOps Engineer at Teksphere Global Services Limited
My major recommendation would be for easier upgrade paths between major versions.
Project Manager - DevOps Engineer at ACC
When new employees join our company, we created automation so they receive AWS credentials and all their AWS access and cloud access.
Cloud Engineer - ll at a tech vendor with 11-50 employees
I am concerned that Zoho Creator does not have good integration capabilities, as it has a lot of API limits.
Lead Software Engineer at Nexo Solutions Ltd
In terms of scalability, there are certain limitations if the data volume is large due to execution limits.
Founder at GGSH&CO LLP
Enhancing the user interface could also be beneficial, as the company's focus seems more on functionality.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
 

Setup Cost

Automation Anywhere's pricing is high, with flexibility needed, though enterprise users appreciate its features and scalability.
Fortra's Automate offers competitive pricing per bot, appealing to enterprises with flexible and potentially cost-effective solutions.
Zoho Creator provides flexible enterprise pricing with significant value, while Zoho One offers comprehensive app access at $35 monthly.
It is more cost-efficient compared to all other RPA platforms.
AI/Robotics Process Automation Specialist at Bell
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
Developer at a consultancy with 10,001+ employees
It is not cheap, with costs ranging between 700 to 800 dollars per month.
Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.
Competitors are often more expensive than Automate.
Account Director at a tech services company with 11-50 employees
It offered what we wanted at a good, competitive price.
Senior Data Analyst at a financial services firm with 1-10 employees
It does a lot but also costs a lot.
Chief Technology Officer at DOB Systems LLC
Zoho offers customizable pricing options, such as Zoho One, which provides access to all 40 applications for 1250.
Zoho developer at Lighthouse Learning Group
For INR, the standard cost is 480 per month, the professional tier is around 1,200, and the enterprise level is 1,500, based on the subscription level per user for Zoho Creator.
Software Engineer at Maximus
Pricing is a little on the higher side for the Indian market, especially for mid-sized and small-sized companies with 30 to 40 users.
Founder at GGSH&CO LLP
 

Valuable Features

Automation Anywhere excels in ease of use, integration, efficiency, boosting productivity, and high ROI with advanced automation features.
Fortra's Automate excels with its intuitive design, cross-cloud capabilities, and robust error handling, enabling efficient task automation.
Zoho Creator offers customization, integration, and automation with a low-code platform, enhancing business functionality with flexible tools and security.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
Low Code Developer at a manufacturing company with 10,001+ employees
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Manager at a manufacturing company with 1,001-5,000 employees
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
Solution architect at Boston Scientific
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
Account Director at a tech services company with 11-50 employees
In my opinion, the best feature Automate offers is the scheduling.
DevOps Engineer at Teksphere Global Services Limited
Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows.
IT Project Manager at Labo des histoires
The seamless integration with third-party applications and services in Zoho Creator greatly enhances its utility in my business environment, as the ease of integration is impressive.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
For analytics, we employ two tools: Zoho Creator itself and Zoho Analytics, where we can use SQL queries to fetch data from multiple platforms.
Freelancer at Upwork
We can generate QR codes for free, whereas in CRM, QR generation requires external purchases.
Zoho developer at Lighthouse Learning Group
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Business Orchestration and Automation Technologies
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
660
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), AI Legal & Compliance (1st), AI Finance & Accounting (1st), AI Procurement & Supply Chain (1st)
Fortra's Automate
Ranking in Business Orchestration and Automation Technologies
6th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
45
Ranking in other categories
Robotic Process Automation (RPA) (4th)
Zoho Creator
Ranking in Business Orchestration and Automation Technologies
7th
Average Rating
8.6
Reviews Sentiment
6.2
Number of Reviews
35
Ranking in other categories
Rapid Application Development Software (8th), Low-Code Development Platforms (7th)
 

Mindshare comparison

As of August 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.3%, down from 7.5% compared to the previous year. The mindshare of Fortra's Automate is 2.2%, up from 1.4% compared to the previous year. The mindshare of Zoho Creator is 1.2%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Mindshare Distribution
ProductMindshare (%)
Automation Anywhere6.3%
Fortra's Automate2.2%
Zoho Creator1.2%
Other90.3%
Business Orchestration and Automation Technologies
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
VishalKumar7 - PeerSpot reviewer
Zoho Developer at Evoluz Global Solutions
User experience metadata and workflow customization have been streamlined
The creator needs improvement; for instance, if I create a widget that has dynamic data, it cannot get published. When we publish a page that contains a widget, dynamic data does not appear. That is the problem with Zoho Creator, so it needs improvement. The portal user aspect is also costly; for example, purchasing 250 portal users can be expensive for clients who require them monthly. It creates a financial burden similar to how customer logins on e-commerce websites such as Flipkart or Amazon are generally free. Thus, Zoho Creator needs to offer free access for all portal users as they are essential for the application's usage. In Zoho Creator, we cannot work on UI customization as expected; if I want an application resembling a Figma design, there are limitations on UI changes.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Construction Company
11%
Outsourcing Company
10%
Financial Services Firm
11%
Manufacturing Company
9%
Outsourcing Company
7%
Computer Software Company
7%
Construction Company
13%
Financial Services Firm
11%
Comms Service Provider
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business157
Midsize Enterprise82
Large Enterprise558
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise14
Large Enterprise10
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise4
Large Enterprise7
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your primary use case for HelpSystems AutoMate?
I use Fortra's Automate to automate our workflows and reports mainly. For example, we normally task it to generate an...
What is your experience regarding pricing and costs for Fortra Automate?
When we installed Fortra's Automate, I was present. We use Automate Plus, and we are running about 20 bots or instanc...
What needs improvement with Fortra Automate?
The interface of Fortra's Automate is similar to GoAnywhere. I am not completely pleased with it, although it is intu...
What is your experience regarding pricing and costs for Zoho Creator?
I find the pricing of Zoho Creator to be very cheap. When compared to other low-code platforms, Zoho Creator consiste...
What needs improvement with Zoho Creator?
I think there are a lot of areas in Zoho Creator that could be improved or enhanced. When writing HTML and CSS inside...
What is your primary use case for Zoho Creator?
I have created multiple custom applications in Zoho Creator, with a standout being an inventory management system, an...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
HelpSystems Automate, Automate
No data available
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Estate Crush Winery, Integra Services, Avidpays, Napa Valley Film Festival, Marionnaud, The Institute of Hormonal Health, Stone Tapert
Find out what your peers are saying about Fortra's Automate vs. Zoho Creator and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.