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Fortra's Automate vs Zoho Creator comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
Organizations achieve significant ROI in three months using Fortra's Automate through labor savings, productivity boosts, and efficiency enhancements.
Sentiment score
3.8
Zoho Creator offers significant ROI, cost savings, and efficiency improvements compared to competitors, despite higher portal prices.
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
Chief Technology Officer at DOB Systems LLC
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
System Administrator
On a scale from one to ten, I would rate the ROI as nine.
Project Manager - DevOps Engineer at ACC
For instance, a company I worked with compared spending on Salesforce, which was 15 crore, to our expenses with Zoho Creator, which was only 2 crore annually.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
I have seen a return on investment with Zoho Creator because we eliminated a point of sale software that was charging us 5 lakhs per year across all 26 malls.
IT Projects and Strategy Manager at RoboTouch
Using Zoho Creator is affordable for my business as it helps save time.
Software Engineer at Maximus
 

Customer Service

Sentiment score
7.5
Fortra's Automate support is responsive and knowledgeable, though improvements in user interface and navigation are suggested.
Sentiment score
5.2
Zoho Creator's service is responsive with praised pre-sales, but email support can lag; chat and community offer quick help.
They don't always understand the processes I'm trying to implement.
Senior Data Analyst at a financial services firm with 1-10 employees
They handle customers like me to get to the exact issue, detailing where that issue originates from a technical point of view, the resolution, and the summary they provided.
Software Engineer at Cateina Technologies
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
Account Director at a tech services company with 11-50 employees
I would rate the technical support 10 out of 10 because they provide excellent assistance.
Software Engineer at Maximus
Delays arise once the support team must refer to backend processes or developers, highlighting the need for enhancement in their overall support system.
Zoho Developer at Tarini Consulting
All documentation exists, detailing even the smallest elements; by reading through it properly, one can manage without additional support.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
 

Scalability Issues

Sentiment score
7.2
Fortra's Automate is scalable, flexible, cost-effective for SMBs, with high availability, failover support, but limited to Windows.
Sentiment score
5.8
Zoho Creator is scalable and customizable for SMEs but faces challenges with large data and potential cost increases.
The scalability of Automate also scores a ten out of ten.
IT Project Manager at Labo des histoires
I can deploy it on multiple infrastructures such as cloud, on-premises, or in a hybrid model.
Software Engineer at Cateina Technologies
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Account Director at a tech services company with 11-50 employees
Being browser-based allows me to drag and drop components immediately, deploying in seconds on a live application.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
We are continuing to build on top of what was initially created for them, ensuring that scalability is never an issue as long as you understand how to utilize Zoho properly.
Zoho Developer at Tarini Consulting
When my customers' needs are growing, Zoho Creator is able to adapt to these growing needs because it's a build-it-yourself application.
Founder, Consultant, and Developer at Limitless IT Consultancy
 

Stability Issues

Sentiment score
7.2
Fortra's Automate is reliable, resource-heavy, stable, and support-assisted, with infrequent issues, particularly on large files or tasks.
Sentiment score
6.4
Zoho Creator is highly stable and reliable, with few issues reported, especially when following best practices and using Creator 5.
The stability of the solution is a ten out of ten.
IT Project Manager at Labo des histoires
For stability on a scale from one to ten, I would give it a solid nine.
Cloud Engineer - ll at a tech vendor with 11-50 employees
It has very robust features, and it is not prone to instability.
Account Director at a tech services company with 11-50 employees
The core elements of coding and daily scripting remain unchanged despite interface updates, assuring continuity in my work.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
You can't rely on any software in business if it's not going to be stable and reliable.
Founder, Consultant, and Developer at Limitless IT Consultancy
Offering versatile flexibility for various integrations, such as WhatsApp and email API integration.
Software Engineer at Maximus
 

Room For Improvement

Fortra's Automate struggles with an outdated interface, limited integrations, high pricing, and lacks robust features and community support.
Zoho Creator faces challenges with UI, data management, integrations, scalability, and support, hindering customization and user efficiency.
This is a significant concern, especially with critical workloads where visibility into errors is essential.
DevOps Engineer at Teksphere Global Services Limited
My major recommendation would be for easier upgrade paths between major versions.
Project Manager - DevOps Engineer at ACC
When new employees join our company, we created automation so they receive AWS credentials and all their AWS access and cloud access.
Cloud Engineer - ll at a tech vendor with 11-50 employees
In terms of scalability, there are certain limitations if the data volume is large due to execution limits.
Founder at GGSH&CO LLP
Enhancing the user interface could also be beneficial, as the company's focus seems more on functionality.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
I want to see improvements in Zoho Creator focusing on AI capabilities because there currently seems to be very little AI usage in Zoho compared to the advancements in other software.
IT Projects and Strategy Manager at RoboTouch
 

Setup Cost

Fortra's Automate offers budget-friendly pricing per bot, cheaper than competitors, with options for single or unlimited use.
Zoho Creator offers competitive pricing starting at INR 480, with flexible plans up to 1,500 INR for diverse needs.
Competitors are often more expensive than Automate.
Account Director at a tech services company with 11-50 employees
It offered what we wanted at a good, competitive price.
Senior Data Analyst at a financial services firm with 1-10 employees
It does a lot but also costs a lot.
Chief Technology Officer at DOB Systems LLC
Zoho offers customizable pricing options, such as Zoho One, which provides access to all 40 applications for 1250.
Zoho developer at Lighthouse Learning Group
For INR, the standard cost is 480 per month, the professional tier is around 1,200, and the enterprise level is 1,500, based on the subscription level per user for Zoho Creator.
Software Engineer at Maximus
Pricing is a little on the higher side for the Indian market, especially for mid-sized and small-sized companies with 30 to 40 users.
Founder at GGSH&CO LLP
 

Valuable Features

Fortra's Automate provides an intuitive, flexible platform with low-code automation and seamless integration, boosting productivity across various industries.
Zoho Creator offers flexibility, customization, and integration, enabling easy app development with its low-code platform and robust features.
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
Account Director at a tech services company with 11-50 employees
In my opinion, the best feature Automate offers is the scheduling.
DevOps Engineer at Teksphere Global Services Limited
Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows.
IT Project Manager at Labo des histoires
The seamless integration with third-party applications and services in Zoho Creator greatly enhances its utility in my business environment, as the ease of integration is impressive.
Sr Business Application Developer on Zoho Platform. at Tech Worriors
For analytics, we employ two tools: Zoho Creator itself and Zoho Analytics, where we can use SQL queries to fetch data from multiple platforms.
Freelancer at Upwork
We can generate QR codes for free, whereas in CRM, QR generation requires external purchases.
Zoho developer at Lighthouse Learning Group
 

Categories and Ranking

Fortra's Automate
Ranking in Business Orchestration and Automation Technologies
5th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
37
Ranking in other categories
Robotic Process Automation (RPA) (4th)
Zoho Creator
Ranking in Business Orchestration and Automation Technologies
8th
Average Rating
8.6
Reviews Sentiment
6.2
Number of Reviews
34
Ranking in other categories
Rapid Application Development Software (12th), Low-Code Development Platforms (8th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Fortra's Automate is 1.8%, up from 1.4% compared to the previous year. The mindshare of Zoho Creator is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Fortra's Automate1.8%
Zoho Creator0.8%
Other97.4%
Business Orchestration and Automation Technologies
 

Featured Reviews

Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
VishalKumar7 - PeerSpot reviewer
Zoho Developer at Evoluz Global Solutions
User experience metadata and workflow customization have been streamlined
The creator needs improvement; for instance, if I create a widget that has dynamic data, it cannot get published. When we publish a page that contains a widget, dynamic data does not appear. That is the problem with Zoho Creator, so it needs improvement. The portal user aspect is also costly; for example, purchasing 250 portal users can be expensive for clients who require them monthly. It creates a financial burden similar to how customer logins on e-commerce websites such as Flipkart or Amazon are generally free. Thus, Zoho Creator needs to offer free access for all portal users as they are essential for the application's usage. In Zoho Creator, we cannot work on UI customization as expected; if I want an application resembling a Figma design, there are limitations on UI changes.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
6%
Performing Arts
6%
Computer Software Company
15%
Comms Service Provider
9%
Financial Services Firm
9%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise10
Large Enterprise9
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise4
Large Enterprise7
 

Questions from the Community

What is your primary use case for HelpSystems AutoMate?
I use Fortra's Automate for IT operations as an automated repetitive workflow task, handling tasks like file transfer, job scheduling, SAP data pools, and system notifications.
What is your experience regarding pricing and costs for Fortra Automate?
I am somewhat aware of Fortra's Automate's pricing, and I can say it is budget-friendly—not too cheap or too high. The pricing is on point.
What needs improvement with Fortra Automate?
Fortra's Automate is good overall, but the advanced logic is somewhat challenging. Some of the more complex branching and error handling require digging into documentation or trial and error before...
What is your experience regarding pricing and costs for Zoho Creator?
I find the pricing of Zoho Creator to be very cheap. When compared to other low-code platforms, Zoho Creator consistently ranks at the top regarding functionality. Their native Android and iOS appl...
What needs improvement with Zoho Creator?
Regarding improvements in the Deluge scripting language, I would like to see enhancements in its loop feature, which behaves differently compared to loops in other languages. Additionally, the exec...
What is your primary use case for Zoho Creator?
There can be several different use cases for Zoho Creator that I work with. I can use Zoho Creator for all types of custom applications. I have built BOM applications and manufacturing-related appl...
 

Also Known As

HelpSystems Automate, Automate
No data available
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Estate Crush Winery, Integra Services, Avidpays, Napa Valley Film Festival, Marionnaud, The Institute of Hormonal Health, Stone Tapert
Find out what your peers are saying about Fortra's Automate vs. Zoho Creator and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.