Fortra's Automate vs VisualCron comparison

Fortra and SMA Technologies are both solutions in the Robotic Process Automation (RPA) category. Fortra is ranked #4 with an average rating of 8.6, while SMA Technologies is ranked #30. Fortra holds a 2.8% mindshare in RPA, compared to SMA Technologies’s 1.2% mindshare. Additionally, 97% of Fortra users are willing to recommend the solution, compared to 100% of SMA Technologies users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 15, 2026

Fortra's Automate and VisualCron are two robust automation solutions competing in the automation software category. Fortra's Automate may have an upper hand due to its affordability, flexible pricing, and easy scalability.

Features: Fortra's Automate offers a no-code interface, extensive integration capabilities, and powerful scheduling features. It supports multi-cloud environments and has a drag-and-drop workflow feature that simplifies automation tasks. VisualCron provides strong database connectivity, scheduling capabilities, and an ability to handle complex workflows with ease, making it ideal for tight integration with existing systems.

Room for Improvement: Fortra's Automate is noted for its less modern interface and stability issues, with user feedback indicating a need for better error logging and community engagement. VisualCron could benefit from a more streamlined interface, comprehensive documentation, and a user-friendly command console.

Ease of Deployment and Customer Service: Fortra's Automate supports public, private, and hybrid cloud deployments, providing flexibility and ease of deployment. It is recognized for good technical support but could improve community engagement. VisualCron, while supporting diverse deployments, could improve user experience with faster technical support and an intuitive setup process.

Pricing and ROI: Fortra's Automate offers a competitive bot-based pricing model that allows multiple processes on a single bot, leading to faster ROI through cost savings in labor and time. VisualCron provides transparent yearly licensing, which users appreciate, and delivers strong ROI, especially for organizations with specific database and system integration needs.

To learn more, read our detailed Fortra's Automate vs. VisualCron Report (Updated: June 2026).

Buyer's Guide

Fortra's Automate vs. VisualCron

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

As of August 2026, in the Robotic Process Automation (RPA) category, the mindshare of Automation Anywhere is 5.4%, down from 9.4% compared to the previous year. The mindshare of Fortra's Automate is 2.8%, up from 1.9% compared to the previous year. The mindshare of VisualCron is 1.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Mindshare Distribution
Product	Mindshare (%)
Automation Anywhere	5.4%
Fortra's Automate	2.8%
VisualCron	1.2%
Other	90.6%

Robotic Process Automation (RPA)

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

Read full review

Anthony Tuhame

Information Technology Manager at Everseen

Automation has reduced night-time server checks and now manages reporting and cloud monitoring

The downsides I normally mention about Fortra's Automate are about reports and deep analytics. While Fortra's Automate can manage our servers, it can give you a problem report that says what happened, but it doesn't give you a clear picture of why it happened or how many times your servers went offline. This pushes us to get another third-party tool. We have to generate those simple reports from Fortra's Automate and push them to another software in Tableau. We use Tableau for analytics to analyze that data and understand what the trends are, what the instance is telling us, and what the clear problem is. It lacks that deep analytics feature. Additionally, I am not impressed with the interface, as it feels outdated and it has taken a long time to see any updates or changes. I believe those are the two downsides, but the customer support is adequate.

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Sourav-Dutta

Technical Lead - Database Administrator at SMART ENERGY SYSTEMS LLC

It's user-friendly, and I didn't need long to understand the process

We use VisualCron for all our automation needs, like connecting to FileZilla, calling APIs, generating PGP keys, creating encryption files with the PGP key login to Azure, etc. It can automatically log in to SQL Server and execute SQL script jobs in bulk. We had 2,000-3,000 users at my previous…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Automation Anywhere greatly improved our processing time since robots can execute process steps faster than human resources do."

"It has improved the efficiency and reliability of the data in the systems."

"Co-Pilot is a valuable feature."

"Compared to other tools like NICE and Blue Prism, Automation Anywhere is the only tool that gets your work completed in half the time."

"The most valuable features of this solution are its scalability, security using the credential vault, and ease of use for business."

"The initial deployment of Automation Anywhere is user-friendly, the wizards are self-explanatory, it is a very low-code environment that allows flexibility to explore based on the project's complexity, and overall I believe Automation Anywhere is a very user-friendly tool."

"We brought onshore a lot of what we were doing offshore, saving our company close to $20 million."

"Even as we were getting into RPA for the first time, I found it easy to understand this tool."

More Automation Anywhere pros

"Automate's best feature is that we do not need to write any code; we can create our jobs using the drag and drop option available, and any technical member without coding expertise can use this tool."

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

"The intuitive interface of Automate has an intuitive design which makes it easy to learn and use even without a strong technical background, and it has a drag and drop interface which makes everything so easy and straightforward."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."

"The licensing of the product is very good; you only need to license it once and then you have it forever, which makes the product quite affordable."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"Overall, the whole product is really nice and provides significant benefits."

More Fortra's Automate pros

"Support is AAA+, fast, and very detailed."

"The tool has reduced our operational costs by 40%."

"The most valuable feature of VisualCron is its ability to schedule interactive jobs so that you can have interdependencies within the job and interdependencies of a job on another job, and so on."

"'ve only had a few cases where I've had to request support in the past 12 years of use, but the support response time and resolution were was extremely quick."

"What I like about VisualCron is that like its name, it's a very visual tool. In my previous company, there were a lot of scripts for all kinds of services, and through VisualCron, you get to group all flows and get a nice visual overview. VisualCron also has an alerting feature, so you receive alerts from it. VisualCron makes everything clearer and easier to maintain. Every other solution that I was looking for almost always needed a programmer, but with VisualCron, you can do what you need to do without programming skills, so this is another valuable feature of the tool."

"VisualCronv is currently handling so many different critical processes for our company, it's become a key factor in our livelihood and success."

"I love VisualCron because we previously spent a lot of time writing Power switches to connect to SQL Server. VisualCron makes it easier to execute services or connect to FileZilla by only adding the credentials to the master credentials stored in the solution."

"Using the Windows Task Scheduler means you have to do some coding while using VisualCron means the tool takes care of the coding from the backend; you're just using the visual interface of VisualCron, creating the logic, and telling the tool what actions need to be performed, so VisualCron would take care of everything on the backend for you, which helps you manage time better."

More VisualCron pros

Cons

"They do not include the basic functionality of column headers in Excel worksheets. This is missing, and we need it."

"The Image Recognition functionality should be enhanced to improve the accuracy of checkboxes."

"Currently, Automation Anywhere's debugging functionality is minimal."

"It is negative right now. What we are expecting, for one bot creation, is a six-month turnaround for getting ROI, but that is only the developer man-hour versus actual time saved."

"It is not easy to integrate APIs with Automation Anywhere without a good knowledge of APIs."

"I haven't gone deep in the tool, but so far it looks good."

"There could be more training provided by Automation Anywhere."

"We want to have greater control on deciding when we want to upgrade to a newer version"

More Automation Anywhere cons

"If Fortra's Automate could add more logging in jobs, that could be helpful."

"Currently, there are many instances where I see empty logs, indicating that, while tasks are scheduled, commands are not executing successfully."

"Each RPA product is not mature enough."

"The interface could be more user-friendly and easier to navigate."

"The interface of Fortra's Automate is similar to GoAnywhere; I am not completely pleased with it, although it is intuitive, but it lacks something in terms of complexity."

"The OCR for Hebrew text needs to be improved."

"There are newer AWS services such as Lambda or Security Hub that security analysts use to detect malicious traffic or alerts, but the integration is not available for these, so we still rely on custom scripting because there are no options for drag-and-drop with these newer services."

"The solution has a very weak knowledge base."

More Fortra's Automate cons

"VisualCron's command console is a little bit difficult to understand and needs to improve."

"I've mentioned before that it would be great to see a move away from SQLCE and XML configuration files."

"An area for improvement in VisualCron is its cluttered interface. It isn't always easy to find all functionalities, so what VisualCron needs is a user interface expert who can improve the interface. There's a learning curve in terms of finding what you need from the interface of VisualCron. The technical support for VisualCron also needs improvement in terms of response time. Currently, there's no live support or hotline you can call to get quick answers, so this is what I'd like to see in the next version of VisualCron. A less cluttered and more streamlined interface, where you don't need to hunt for some of the features, is also what I'd like to see in the next VisualCron update."

"I want to improve the UI in VisualCron, as it's not as user-friendly, particularly when setting up the task scheduler."

"VisualCron is software, and you will experience performance degradation when you scale up. VisualCron takes too much memory or CPU power. We have to increase the hardware resources of a specific server or system."

"There are some conditions in the mail trigger, but you can only use them as an "AND" condition, not as an "OR" condition."

"VisualCron seems to operate like an efficient machine when it comes to improvements and enhancements and new features. I always appreciate the quick response I get when bringing up an issue or coming up with suggestions. I've mentioned before that it would be great to see a move away from SQLCE and XML configuration files."

"There are some conditions in the mail trigger, but you can only use them as an "AND" condition, not as an "OR" condition. This is an improvement that could be useful. For example, some people put "invoice" in the subject and others put "invoice" in the body. If I want to make a trigger for everybody whose sending invoices, I have to make two jobs for this now."

More VisualCron cons

Pricing and Cost Advice

"Our annual licensing costs for the entire company are $100,000."

"One of the key features that we chose, the bot as a service or the BotFarm, when they launched version 11.3, they decided not to have the BotFarm anymore. This put us in a situation because we expected to have bots on demand, just like our cloud software. This would have been cost efficient for us to use. We hope to see this again being realized with A2019. I hope the scalability from an on demand basis improves."

"As far as costs, it depends on your use. We started with a basic department pack, which is over 10K. The additional costs depend on the scale of the engagement and how it pans out. We customize to our needs on the go."

"They're very flexible around pricing and licensing."

"My understanding is that the license cost of Automation Anywhere is more reasonable than UiPath and Blue Prism."

"The licensing cost could be improved. It costs a lot. At the very least, the developer licenses and the control panels should be made free to enterprises, and the production environment licensed."

"Automation Anywhere is costlier than the general competition. That is aligned with the share of the market it has."

"Our annual licensing costs are around $100,000 a year."

More Automation Anywhere pricing and cost advice

"Once you buy the software, you just pay for the support for backend help."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"It comes with a package that costs approximately $20,000 USD per year."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

More Fortra's Automate pricing and cost advice

"We are fine with a rather cheap setup. Licensing with VisualCron is fair. You have a simple one-year licence in different sizes. There isn't a licensing jungle with hundreds of options and opt-ins."

"The pricing is extremely fair, and because of that I recommend purchasing multiple instances to split out the processing load across multiple application servers."

"The price is a bit high."

"VisualCron is correctly priced because it wasn't very cheap, and it wasn't overly expensive, so the price for it was set correctly. When my previous company bought VisualCron, it was €800 per server per year. On a scale of one to five, I would rate the pricing for VisualCron a five because it was just right. The tool was affordable, and it has one of the most competitive pricing in the market."

"ROI is 95 percent."

"ROI is one month."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Manufacturing Company

11%

Outsourcing Company

10%

Financial Services Firm

11%

Manufacturing Company

Outsourcing Company

Computer Software Company

25%

Financial Services Firm

11%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	81
Large Enterprise	558

By reviewers
Company Size	Count
Small Business	32
Midsize Enterprise	14
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	5

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your primary use case for HelpSystems AutoMate?

I use Fortra's Automate to automate our workflows and reports mainly. For example, we normally task it to generate an...

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What is your experience regarding pricing and costs for Fortra Automate?

When we installed Fortra's Automate, I was present. We use Automate Plus, and we are running about 20 bots or instanc...

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What needs improvement with Fortra Automate?

The interface of Fortra's Automate is similar to GoAnywhere. I am not completely pleased with it, although it is intu...

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Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

HyperScience vs Automation Anywhere

Compared 2% of the time

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UiPath Platform vs Fortra's Automate

Compared 12% of the time

Microsoft Power Automate vs Fortra's Automate

Compared 8% of the time

Nintex RPA vs Fortra's Automate

Compared 5% of the time

OpenText Operations Orchestration vs Fortra's Automate

Compared 4% of the time

Appian vs Fortra's Automate

Compared 2% of the time

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ActiveBatch by Redwood vs VisualCron

Compared 10% of the time

UiPath Platform vs VisualCron

Compared 7% of the time

Microsoft Power Automate vs VisualCron

Compared 7% of the time

Control-M vs VisualCron

Compared 7% of the time

Nintex RPA vs VisualCron

Compared 2% of the time

More VisualCron Competitors

Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

Fortra's Automate

August 2026

Download Fortra's Automate product report

Buyer's Guide

VisualCron

July 2026

Download VisualCron product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

HelpSystems Automate, Automate

No data available

Interactive Demo

Automation Anywhere

Demo not available

Fortra

Demo not available

SMA Technologies

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.

Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.

What features stand out in Fortra's Automate?

Drag-and-Drop Interface: Simplifies task setup and automation without deep coding expertise.
Scheduling and File Management: Ensures efficient, automated handling of tasks and file transfers.
Integration Capabilities: Works with platforms like Azure and AWS for enhanced performance.
Error Handling: Offers solid solutions to manage and resolve task execution errors.
Minimal Coding: Facilitates automation with limited coding requirements, broadening accessibility.

What benefits should users consider in reviews?

Cost-Effectiveness: Provides affordable licensing options for diverse businesses.
Operational Efficiency: Enhances productivity by automating repetitive tasks, reducing manual errors.
Versatility: Adapts well across sectors like banking, healthcare, and transportation.
Robust Support: Offers extensive assistance with automation features.
IT Compatibility: Easily integrates into existing IT infrastructures.

In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.

Fortra

VisualCron offers task automation through a visual interface, eliminating the need for programming skills. With capabilities like alerting and variable usage, users benefit from integration with databases, timely task execution, and cross-platform operations.

VisualCron empowers users by simplifying complex workflows. It allows seamless task automation through features like interactive scheduling and role-based operations. Users appreciate its integration capabilities, replacing multiple tools with a comprehensive automation solution. The support system ensures quick assistance, making it a reliable choice for workflow visualization and task execution. However, areas like error handling and interface design require enhancements for improved user experience.

What are the key features of VisualCron?

Visual Interface: Users automate tasks without needing programming skills.
Integration: Connects with databases and multiple systems to streamline operations.
Alerting: Notifies users about tasks and system statuses.
Task Scheduling: Allows interactive management of automated tasks.
Credentials Management: Enables cross-platform operations securely.

What benefits can users expect when evaluating VisualCron?

Increased Efficiency: Reduces the time spent on manual processes.
Cost Reduction: Eliminates the need for multiple tools by consolidating functionalities.
Enhanced Support: Offers robust post-sales support for quicker assistance.
Streamlined Workflows: Simplifies complex task automation.

Organizations leverage VisualCron in industries like finance and logistics to automate tasks such as encryption and secure file transfers. It's also integral in managing data operations, facilitating communications between systems, and executing SQL jobs, enhancing operational efficiency across sectors.

SMA Technologies

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

7 Eleven, ABB Sécheron SA, Adobe Systems Incorporated, Amazon Europe Core, Apple, Assa Abloy, Aston Martin, Banco Santander, BMW (Australia)

Buyer's Guide

Fortra's Automate vs. VisualCron

June 2026

Free Report: Fortra's Automate vs. VisualCron

Find out what your peers are saying about Fortra's Automate vs. VisualCron and other solutions. Updated: June 2026.

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