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Datamatics TruBot vs Microsoft Power Automate comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortra's Automate
Sponsored
Ranking in Robotic Process Automation (RPA)
5th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
34
Ranking in other categories
Business Orchestration and Automation Technologies (6th)
Datamatics TruBot
Ranking in Robotic Process Automation (RPA)
30th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Power Automate
Ranking in Robotic Process Automation (RPA)
3rd
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
132
Ranking in other categories
Process Mining (3rd), Agentic Automation (3rd), Business Orchestration and Automation Technologies (4th)
 

Mindshare comparison

As of December 2025, in the Robotic Process Automation (RPA) category, the mindshare of Fortra's Automate is 2.5%, up from 1.2% compared to the previous year. The mindshare of Datamatics TruBot is 0.5%, up from 0.2% compared to the previous year. The mindshare of Microsoft Power Automate is 14.5%, down from 20.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Market Share Distribution
ProductMarket Share (%)
Microsoft Power Automate14.5%
Fortra's Automate2.5%
Datamatics TruBot0.5%
Other82.5%
Robotic Process Automation (RPA)
 

Featured Reviews

Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
IS
Business Head at MCS india
Offers good UI but needs to improve its integration capabilities
Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.
Ayobami Shobaloju - PeerSpot reviewer
Customer Solution Provider at Wema Bank
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Automate's best feature is that we do not need to write any code; we can create our jobs using the drag and drop option available, and any technical member without coding expertise can use this tool."
"The ability to connect to websites and pull data is the solution's most valuable feature."
"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."
"The pricing is excellent. I would give them perfect marks in that regard."
"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."
"The product effectively handles all the tasks we require."
"The feature I prefer most about Fortra's Automate is that it offers no-code or low-code automation, which is essential for me as a cybersecurity analyst because we do not have time to code and automate everything."
"I would recommend Automate because it has made my work much easier."
"The solution is inexpensive compared to many other solutions in the market."
"The product's initial setup phase is straightforward and easy to use."
"Ability to calculate the ROI on the jobs that are running."
"The tool is very good at implementing automation within processes. It's saved us from doing a lot of manual processes."
"The most valuable features of Microsoft Power Automate are user-friendliness and low coding functionality."
"Power Automate is a better and more cost-effective solution compared to Automation tools."
"It's not hard to learn, which means we'll be able to make more workflows in the future."
"The most advantageous aspect of the solution is its cloud capabilities."
"The integrations that are built into Power Automate for those different Microsoft functions are good."
"Microsoft Power Automate offers over 200 connectors that enhance the user experience."
"I have seen measurable benefits from Microsoft Power Automate as it saves a significant amount of time, and time saved translates to money."
 

Cons

"Automate could simplify the UI for creating a workflow for automation. As a technical person, I can understand it easily. However, there are few activities in the software that our HR department cannot understand."
"The product also has a limited use case in some respects."
"There is a lack of good development for artificial intelligence, such as machine learning."
"It's possible that they could use a stronger community for seeking guidance and help."
"The documentation is not that great."
"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."
"Currently, there are many instances where I see empty logs, indicating that, while tasks are scheduled, commands are not executing successfully."
"I currently have three bugs open with them that I don't know if they are addressed in the new release."
"Would like to see more additions to the library."
"The stability of the product has certain shortcomings, making it an area where improvements are required."
"There is a learning curve, and some training could be included to bring users up to speed."
"The new designer is problematic and wastes development time. What can be developed in an hour typically takes 15 to 20 minutes longer with the new designer."
"Inability to use a lot of connectors without having a premium license."
"There could be more communication with third-party cloud tools."
"Their OCR capabilities are not as evolved as the other tools."
"The licensing model could be improved to make it easier to understand and follow, as it is difficult to determine if the embedded license provides all functionalities or if additional licenses are needed."
"It doesn't have any OCR capabilities."
"Power Automate is too complicated - it forces you to go through extra tasks instead of streamlining your workflow."
"The debugging tools require improvement as well as the monitoring which goes along with it."
 

Pricing and Cost Advice

"It comes with a package that costs approximately $20,000 USD per year."
"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."
"I like the way this solution is priced because you can buy a license, or you can buy the software outright."
"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."
"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."
"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."
"Once you buy the software, you just pay for the support for backend help."
"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."
"The tool is expensive."
"Microsoft Power Automate is expensive. The full license is quite expensive."
"The platform is averagely priced. I rate the pricing a five out of ten."
"This is the cheapest option among competitors. You can choose to have the RPA with attendance at $40/month with add-on's totaling about $190. There are standalone options that require someone to run the process and there are fully automated options that are integrated within the cloud."
"It is free for us. It is embedded directly in the Office package."
"We use Office 365 and this solution is free for me to use with the package we have. We have plans to increase the usage of Microsoft Power Automate."
"I am not aware of the recent pricing model, but during the time that I was using this solution is was reasonable."
"It costs us nothing because we use it on the built-in cost that is a part of our existing license for 365. To use it more extensively, there are different pricing models. Its licensing is complex. It is complex to evaluate the cost in advance. As a result, people don't use it because they don't know what overall cost they are going to incur. There are too many criteria to figure out how much it is going to cost you to use the product to its full extent. Its licensing model should be improved, and the pricing should be more visible and transparent."
"The cost to use Microsoft Power Automate is approximately $15 per user per month, for the basic plan. However, the solution comes free with the Microsoft 365 Suite."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Performing Arts
6%
No data available
Financial Services Firm
14%
Computer Software Company
11%
Manufacturing Company
9%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise10
Large Enterprise7
No data available
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise65
 

Questions from the Community

What do you like most about HelpSystems AutoMate?
We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.
What is your primary use case for HelpSystems AutoMate?
We have been using Automate for approximately one to one and a half years for the automation component. For complex a...
What is your experience regarding pricing and costs for Fortra Automate?
The pricing aspect is covered by my senior, but Automate is a centralized tool, so we do not need to buy different to...
What do you like most about Datamatics TruBot?
The product's initial setup phase is straightforward and easy to use.
What needs improvement with Datamatics TruBot?
The stability of the product has certain shortcomings, making it an area where improvements are required. The integra...
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...
 

Also Known As

HelpSystems Automate, Automate
TruBot
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Aditya Birla Sunlife Insurance Company, IndusInd Bank
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
Find out what your peers are saying about Datamatics TruBot vs. Microsoft Power Automate and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.