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Bullhorn vs HubSpot CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bullhorn
Ranking in CRM
33rd
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
Applicant Tracking and Recruiting Software (4th)
HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Bullhorn is 0.5%, up from 0.2% compared to the previous year. The mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
Bullhorn0.5%
Other98.3%
CRM
 

Featured Reviews

Christiane Hauk - PeerSpot reviewer
COO at RM Group (Switzerland)
Have improved workflows through automation but faced challenges with feature limitations and unclear pricing
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhorn, it's limited to the candidate, the placement, the job, and the contact entity. You cannot automate files, notes, or change requests, so it's very limited, and they also don't do any further development in this anymore since AI is on the market. When it comes to automation in Bullhorn, I would appreciate seeing that automation is possible for integrating files. For example, that you can say, show me all candidates who don't have a file or which have a file that is older than one year, or which have a file type of resume or contract. I would appreciate seeing the possibility to build automations based on change requests, where you can automate according to the status submitted or approved, which is currently not possible, or automation based on notes. When it comes to the missing features in Bullhorn, I have numerous suggestions. Recently they introduced the AI assistant, which is a chatbot within Bullhorn that can refer to candidate, contact, and job data, which is great. However, the output from your prompt can only be copied to a clipboard and not inserted into a Bullhorn field, meaning you always have to do three, four more clicks to get it over to an email or to the field that publishes the job ad. This functionality has to be developed further because there are other tools that can already do this. The prompting and formatting possibilities within the prompt are very limited as well. Regarding AI, there is no match top candidates functionality that provides results good enough to use. We are already using the Textkernel search, which is the future search Bullhorn will integrate. Additionally, we also work with Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years. We also use the Canvas reporting tool that lacks further development; there are limitations on what you can build reports on. I would appreciate seeing improvements there, and to close this circle, I would appreciate seeing a kind of avatar that can conduct a first interview with a candidate.
Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Bullhorn's core functionalities and ATS functionalities is that it is highly customizable, the UI is very user friendly, and it's very easy to train."
"What I appreciate best about Bullhorn is its user interface, which is really nice, and I enjoy the flexibility that you have with it and how you can customize it to meet your needs."
"The solution is easy to use and easy to implement."
"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it."
"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."
"As HubSpot CRM is a good platform and is easy to navigate, I would recommend it to anybody looking for a CRM solution who wants to have customers in a consolidated database."
"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
"The most valuable feature of HubSpot CRM is the forms."
"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."
"It has nice features and matches our pipeline. Even in the free version, all of the features are available."
 

Cons

"Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years."
"I think one thing that could be improved is that it's expensive."
"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."
"I would need to try the product again to refresh my knowledge and give a recommendation."
"HubSpot CRM could be flexible and customizable."
"The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement."
"The only problem with HubSpot at the moment is the pricing models."
"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing."
"There is room for improvement in pricing. The pricing strategy that they have is way too clever."
"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."
 

Pricing and Cost Advice

Information not available
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"The pricing is reasonable."
"The pricing is in a midrange if you line up the marketing tools."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"I do not recall the particulars of the licensing fees."
"The price of the solution could improve because it is expensive."
"Pricing is based on the number of users."
"The price of HubSpot CRM is expensive."
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Top Industries

By visitors reading reviews
Construction Company
26%
Financial Services Firm
12%
Comms Service Provider
10%
Educational Organization
9%
Financial Services Firm
12%
Construction Company
11%
Comms Service Provider
9%
Performing Arts
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Bullhorn?
Bullhorn is expensive, and if you are looking to scale your operations, it really shines.
What needs improvement with Bullhorn?
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhor...
What is your primary use case for Bullhorn?
We are an agency, a staffing agency, and we use Bullhorn mainly as an ATS, so we use it for reporting, onboarding, and to process our payrolling requests.
What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
 

Comparisons

 

Overview

 

Sample Customers

Tiro Partners, Skills Alliance, Think IT Recruitment, Mclaren Consultancy, REACH Employment Services, Aurec, FocusCore, Icon Partners, Curate Partners, Rowben Consulting, Richard Lloyd, Peoplefusion, Gemini People, Glotel
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Find out what your peers are saying about Bullhorn vs. HubSpot CRM and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.