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Brevo vs MailChimp vs SendGrid comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Cloud Email category, the mindshare of Brevo is 5.4%, up from 2.5% compared to the previous year. The mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of SendGrid is 9.7%, down from 20.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
SendGrid9.7%
MailChimp8.7%
Brevo5.4%
Other76.2%
Cloud Email
 

Featured Reviews

it_user242526 - PeerSpot reviewer
Web/Webmarketing project manager at a recruiting/HR firm with 51-200 employees
The filters could be more efficient but the reports are clear and precise.
The filters could be more efficient. For example, when I send a campaign, I usually send it again seven days later. Sometimes, I update the database of emails in-between these mailings, and therefore, I have to re-enter all the filters of the first mailing, and it can take a very long time depending of the campaign.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
Niranjan Sharma - PeerSpot reviewer
Software Developer at a healthcare company with 11-50 employees
Saves server load by sending bulk email notifications efficiently
The best feature SendGrid offers is the ability to send multiple emails at the same time. The ability to send multiple emails at the same time helps my workflow and organization because I do not have to run a loop every time. Once I set all the emails in a comma separator, I can send them to multiple users without creating too much load on my server. SendGrid has positively impacted my organization by solving the notification problem. By using SendGrid, I can easily send notifications to users, and it is simple to use in my Node.js project. SendGrid has helped with notifications because when I send an email, the user knows who is sending it and they can revert back to our CRM team. That is positive for our business and organization.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Most of the time, the reports show that SendinBlue is really efficient."
"If it's for a small business sending out a monthly newsletter, it's a great solution."
"MailChimp has many capabilities."
"We used to use VerticalResponse but made the switch because we found MailChimp to be easier and faster to work with."
"For those starting out, this free version gives you a very professional look."
"Customer Service: Excellent. Technical Support: Very good."
"I can have a really good looking newsletter with minimum effort."
"Their technical support is excellent."
"Dragging and dropping is much faster than writing HTML and CSS."
"Since switching to SendGrid, I have seen that time is saved, and the trust of the portals like Gmail and Outlook ensures the emails are received quickly with minimum failure, which increases the business."
"In my experience, the best features SendGrid offers include the dashboard, which is very nice to review if emails were delivered or if something was wrong."
"It does everything we need. It's got templating. It's got email validation. It's great."
"SendGrid is a most powerful third-party tool to use for email sending, and it improves the delivery rates compared to other services."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"With SendGrid, we have found a perfect solution to that scenario, and we don't have to involve infrastructure team anymore."
"It is a stable and scalable solution."
"White-listed mail which avoids spam on mail services like Gmail and Yahoo."
 

Cons

"The filters could be more efficient."
"Automated workflows do not have control for dynamic behavioral targeting in any way."
"They have poor inbox visibility, and many of the emails went to the spam folder."
"A standalone system for private servers would be ideal."
"While it has many capabilities it could be more user-friendly."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"The solution could be easier to use."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"Customer Service: 4/5. Technical Support: 3/5."
"For my use case, SendGrid is very good. The cost could potentially be improved, though I am not very familiar with pricing details."
"Pricing can be improved for SendGrid, as this is the only area I have seen that needs enhancement."
"So, don't think that you could do anything with SendGrid on email matters."
"SendGrid can be improved by making it more versatile and facilitating easier connections with third parties."
"SendGrid could improve pricing flexibility and offer more detailed analytics without extra cost."
 

Pricing and Cost Advice

Information not available
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
"The basic plan starts at €90 per month."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The solution is relatively inexpensive."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
Construction Company
9%
Manufacturing Company
9%
Government
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

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What is your experience regarding pricing and costs for SendGrid?
The pricing experience was reasonable at the beginning, but it increased as my email volume grew.
What needs improvement with SendGrid?
I think SendGrid is great already as it is. If they keep developing it, that would be beneficial. If I were a power u...
What is your primary use case for SendGrid?
Our main use case is integrating SendGrid with Sentinel, and we use the .NET API. For SendGrid with the .NET API, any...
 

Comparisons

 

Overview

 

Sample Customers

Choose Crazy Egg, Dispop, CmonSite, Unbounce, Ambassador, AdRoll
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