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Amazon WorkMail vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Email Applications (4th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Cloud Email category, the mindshare of Amazon WorkMail is 7.3%, down from 12.0% compared to the previous year. The mindshare of MailChimp is 14.7%, down from 19.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Ramkumar  Kolpurath - PeerSpot reviewer
Seamless email communication improves cost-effectiveness and security with valuable tracking features
The features of Amazon WorkMail that I have found the most valuable so far include sending emails and tracking whether the email is read or not. I find the feature that checks how many emails have been successfully sent and how many of them have been opened very useful, because in our application, we know the usage of the emails. The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects. The encryption meets my expectations.
Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon SES is very easy to configure."
"There is no need for me to set up security."
"The product is very user-friendly."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"It is very stable. I haven't faced any issues."
"The best feature is that Amazon SES provides verified email messages."
"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp has many capabilities."
"MailChimp's most important functionality is its automation feature."
"The email scheduling has been quite useful."
"Running email campaigns is easy and straightforward."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
 

Cons

"There is room for improvement in the scalability."
"WorkMail is not available in all the regions."
"The product should improve technical support."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"I would like to see detailed reports on email success and failure rates."
"Email service is definitely a requirement from an enterprise standpoint. Many organizations have their own on-premise email services, which take a lot of memory, backup, and other resources. If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great. I would like to be able to retrieve emails in real-time (hot retrieval), over the 90-days period (warm retrieval), and over the one-year period (cold retrieval). It would be useful to have tiered backup and retrieval. It would help us in managing emails better and have a better backup solution. So, backup is something that we require."
"The solution could be easier to use."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"A standalone system for private servers would be ideal."
"I don't have any issues with the service."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
 

Pricing and Cost Advice

"The solution should improve its price."
"It's very cheap. The cheapest among all the services available."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"WorkMail does require a license, it is, per user."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Comms Service Provider
8%
University
8%
Healthcare Company
7%
Computer Software Company
17%
Financial Services Firm
13%
Real Estate/Law Firm
12%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon WorkMail?
We use the tool for transactional emails and marketing.
What needs improvement with Amazon WorkMail?
Amazon WorkMail's user interface could be more intuitive and user-friendly. Integration with Gmail using both SMTP and POP3 would be beneficial.
What advice do you have for others considering Amazon WorkMail?
Currently, I don't have any advice about using Amazon WorkMail. Since I only use AWS and am unfamiliar with its competitors, I can't recommend it.
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Comparisons

 

Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Amazon WorkMail vs. MailChimp and other solutions. Updated: July 2025.
860,825 professionals have used our research since 2012.