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Amazon WorkMail vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Email Applications (4th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Cloud Email category, the mindshare of Amazon WorkMail is 7.7%, down from 12.5% compared to the previous year. The mindshare of MailChimp is 15.5%, down from 18.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Michael Olayemi - PeerSpot reviewer
Provides free messages and helps to keep customers updated
The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email. I would only suggest that Amazon WorkMail relax the rules for using Amazon SES in production. When you create an account, it starts in Sandbox mode, which means you can't use it in production right away. You must go through a process, message Amazon, and request to move it to production. Since Amazon is a big company, I feel customers shouldn't need this permission to use the service in production.
Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"There is no need for me to set up security."
"The most valuable feature of the Amazon WorkMail for me is the SMC server. It makes my work much easier, especially since I often work with Spring Boot. There are many built-in APIs in Spring Boot that help with messaging. What I appreciate about it is that it simplifies the process. I don't need to write much code; I define the credentials in my properties or environment variables. The Java Message API, an internal API from Spring Boot, does most of the work. I set up the properties and connected them to the SMC server, and I can send emails."
"The product is very user-friendly."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"It is very stable. I haven't faced any issues."
"MailChimp's most important functionality is its automation feature."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The email scheduling has been quite useful."
"MailChimp has many capabilities."
"Running email campaigns is easy and straightforward."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
 

Cons

"Email service is definitely a requirement from an enterprise standpoint. Many organizations have their own on-premise email services, which take a lot of memory, backup, and other resources. If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great. I would like to be able to retrieve emails in real-time (hot retrieval), over the 90-days period (warm retrieval), and over the one-year period (cold retrieval). It would be useful to have tiered backup and retrieval. It would help us in managing emails better and have a better backup solution. So, backup is something that we require."
"It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools."
"The product should improve technical support."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"There is room for improvement in the support. It's just that customer support, though good, takes time to resolve issues."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"I would like to see detailed reports on email success and failure rates."
"The only issue is the price, which is far too expensive."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"I don't have any issues with the service."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"The solution could be easier to use."
"A standalone system for private servers would be ideal."
 

Pricing and Cost Advice

"It's very cheap. The cheapest among all the services available."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Comms Service Provider
7%
University
7%
Healthcare Company
7%
Computer Software Company
21%
Financial Services Firm
14%
Real Estate/Law Firm
13%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon WorkMail?
We use the tool for transactional emails and marketing.
What needs improvement with Amazon WorkMail?
Amazon WorkMail's user interface could be more intuitive and user-friendly. Integration with Gmail using both SMTP and POP3 would be beneficial.
What advice do you have for others considering Amazon WorkMail?
Currently, I don't have any advice about using Amazon WorkMail. Since I only use AWS and am unfamiliar with its competitors, I can't recommend it.
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Comparisons

 

Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Amazon WorkMail vs. MailChimp and other solutions. Updated: April 2025.
853,271 professionals have used our research since 2012.