Constant Contact vs MailChimp comparison

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Constant Contact Logo
226 views|158 comparisons
87% willing to recommend
MailChimp Logo
1,967 views|1,412 comparisons
82% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Constant Contact and MailChimp based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Constant Contact vs. MailChimp Report (Updated: May 2024).
771,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It is fun to design your newsletter based on the content you would like to deliver."

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"MailChimp has many capabilities.""MailChimp's most important functionality is its automation feature.""Running email campaigns is easy and straightforward.""The email scheduling has been quite useful.""I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.""It allows for dragging and dropping, which is much faster than writing HTML and CSS."

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Cons
"Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page. Basically, you end up losing work when this happens and it is hard to predict."

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"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into.""The solution could be easier to use.""Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user.""I don't have any issues with the service.""A standalone system for private servers would be ideal.""It needs more formatting flexibility, such as the ability to wrap text around photos."

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Pricing and Cost Advice
  • "The cost is fair, and you end up making enough in sales to pay for it."
  • More Constant Contact Pricing and Cost Advice →

  • "MailChimp is affordable."
  • "I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
  • More MailChimp Pricing and Cost Advice →

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    Questions from the Community
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    Top Answer:I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
    Top Answer:I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depending… more »
    Top Answer:Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be… more »
    Ranking
    14th
    out of 33 in Cloud Email
    Views
    226
    Comparisons
    158
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    2nd
    out of 33 in Cloud Email
    Views
    1,967
    Comparisons
    1,412
    Reviews
    3
    Average Words per Review
    356
    Rating
    9.0
    Comparisons
    Mandrill logo
    Compared 33% of the time.
    Zoho Campaigns logo
    Compared 23% of the time.
    Mailgun logo
    Compared 16% of the time.
    SendGrid logo
    Compared 12% of the time.
    Amazon WorkMail logo
    Compared 8% of the time.
    Learn More
    MailChimp
    Video Not Available
    Overview

    Constant Contact is an all-in-one email marketing platform that helps organizations effectively engage with their audience. Its primary use case is to create and manage email campaigns, allowing businesses to reach their customers and prospects with targeted messages.

    The most valuable functionality of Constant Contact lies in its user-friendly interface and robust features. It offers a wide range of customizable email templates, making it easy to create professional-looking emails without any coding knowledge. The platform also provides tools for list management, segmentation, and contact organization, ensuring that messages are delivered to the right audience.

    Constant Contact's automation capabilities are another standout feature. Users can set up automated email series, triggered by specific actions or events, to nurture leads and build customer relationships. This functionality saves time and effort by delivering personalized content at the right time, increasing engagement and conversions.

    Furthermore, Constant Contact offers comprehensive reporting and analytics, allowing organizations to track the success of their email campaigns. Users can monitor open rates, click-through rates, and other key metrics to gain insights into their audience's behavior and optimize future campaigns.

    MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

    One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

    MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

    In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

    MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.

    Sample Customers
    Pajama Program
    The Atlantic, WNYC, Sierra Nevada, New York Times
    Top Industries
    No Data Available
    REVIEWERS
    Financial Services Firm29%
    Marketing Services Firm24%
    Computer Software Company14%
    Media Company10%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm11%
    Comms Service Provider10%
    Real Estate/Law Firm8%
    Company Size
    No Data Available
    REVIEWERS
    Small Business71%
    Midsize Enterprise7%
    Large Enterprise21%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise14%
    Large Enterprise44%
    Buyer's Guide
    Constant Contact vs. MailChimp
    May 2024
    Find out what your peers are saying about Constant Contact vs. MailChimp and other solutions. Updated: May 2024.
    771,740 professionals have used our research since 2012.

    Constant Contact is ranked 14th in Cloud Email while MailChimp is ranked 2nd in Cloud Email with 32 reviews. Constant Contact is rated 8.0, while MailChimp is rated 8.2. The top reviewer of Constant Contact writes "Gives us a more professional face to our clients". On the other hand, the top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". Constant Contact is most compared with SendGrid, whereas MailChimp is most compared with Mandrill, Zoho Campaigns, Mailgun, SendGrid and Amazon WorkMail. See our Constant Contact vs. MailChimp report.

    See our list of best Cloud Email vendors.

    We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.