

BizTalk Server and Make compete in the integration and automation category. Make appears to have the upper hand due to its flexibility and cost-effective solutions.
Features: BizTalk Server's key features include orchestrating complex workflows, integrating systems through various adapters, and supporting long-running transactions, making it fit for enterprise-level operations. Alternatively, Make provides a simple low-code interface, extensive platform integrations, and automation capabilities, making it user-friendly and efficient for rapid deployment.
Room for Improvement: BizTalk Server needs enhancements in both debugging and performance efficiency, especially for high-volume projects. It's also often perceived as lacking modern features and flexibility. Make requires improvements in ease of use and enhanced security documentation, along with more comprehensive integrations and a more flexible pricing model.
Ease of Deployment and Customer Service: Deployment of BizTalk Server is primarily on-premises, needing significant infrastructure and expertise, which can be cumbersome. In contrast, Make is cloud-based, allowing easier deployment without heavy infrastructure requirements, favoring businesses seeking rapid scalability. Both products have mixed reviews on customer support, with BizTalk benefiting from strong community and Microsoft support, while Make's cloud nature permits quicker adoption.
Pricing and ROI: BizTalk Server involves a higher upfront cost due to its licensing, suitable for large enterprises that make full use of its capabilities, but often seen as pricey against newer cloud solutions. Make offers affordable pricing with a pay-as-you-go model, beneficial for small to medium businesses aiming for low initial investments and has been praised when compared to competitors like Zapier for being cost-effective.
Now the direction is to move away from BizTalk Server to IBM WebMethods, which has more features compared to BizTalk Server.
BizTalk Server's ROI is comparatively higher than Boomi and Workato.
I have indeed seen a return on investment as it has saved us hundreds of hours in repetitive tasks, streamlining our follow-up to the leads that we are generating.
I implemented a booking system for my client that previously required data to be entered directly into Google Sheets and reminders to be sent manually; using Make, they have saved about 50% of their time, which equals one labor resource, translating to a significant amount of money saved.
With that extra time each month, I could focus more on sales and upscaling my business, so it is really worth it.
We have escalated a few issues that we faced during some integrations, and we received reasonable responses from Make support.
They were doing the best job for my use cases and my problems.
When I had a problem during the pricing payment, the customer support handled it very well.
It is time for low-code, no-code, and a quick go-to-market should be faster.
When you have an error, it is very hard to do error handling and debugging.
It can handle increasing workloads or more complex automations easily, but I need to set up each and every component carefully.
Make's scalability is very good, and if the pricing were lower, I could scale a lot more.
BizTalk Server's stability rates about eight or nine out of ten.
BizTalk Server is good for small companies but not for big companies.
BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages.
We initially planned to move to Azure Integration Services, but there are challenges with AIS, so now we are evaluating WebMethods IO.
There should be clarity about whether the data is secure while passing through these automations or integrations created within Make.
I would love to have more detailed logs, step-by-step error tracing, and better visualization of failed executions, as I think it would improve the user experience significantly.
The lagging problem needs to be solved.
The only thing I heard is that it's not inexpensive.
Licensing was affordable.
I found a solution that allows me to use Make almost for free, just using the Docker on-premises.
It's cost-effective and it's pocket-friendly.
Boomi has advantages over BizTalk Server because it is more flexible, low-code, no-code, easy to implement, and has a fast go-to-market.
BizTalk Server offers workflow functionality that I find very effective for process automation.
Make has positively impacted my organization by enabling us to solve use cases for hundreds of clients across hundreds of different platforms, providing the customization capabilities to automate accounting and invoicing processes that save dozens of man-hours a month, and allowing us to build custom churn, retention, and engagement costs that have driven a 30% reduction in churn.
Instead of spending several days implementing and testing API integrations inside our FastAPI back end, I was able to build the workflows in a few hours using Make.
The task that I would complete in a span of one day is completed in a matter of minutes by using Make.
| Product | Mindshare (%) |
|---|---|
| Make | 1.7% |
| BizTalk Server | 1.2% |
| Other | 97.1% |

| Company Size | Count |
|---|---|
| Small Business | 7 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 1 |
| Large Enterprise | 6 |
BizTalk Server integrates Visual Studio, enabling orchestration for complex business processes. It provides extensive adapter support and reliable messaging with XML transaction handling. Its stability and security simplify integration efforts for sectors needing robust data transfer capabilities.
BizTalk Server serves as middleware, facilitating communication between systems. It's designed for system integration, mobile apps, websites, warehouse management, and banking verification. BizTalk manages complex orchestrations, data transformation, and message transfers using a variety of adapters. Trusted in industries like manufacturing, oil, gas, and shipping, it provides reliability and performance for connecting different systems.
What are BizTalk Server's most valuable features?Industries implement BizTalk Server to integrate disparate systems, manage logistics, and maintain data flow in complex environments. In manufacturing, it connects production systems for efficient resource management. In oil and gas, it orchestrates data from multiple sources to ensure safety and compliance. Shipping sectors use it for real-time tracking and communication between global partners.
Make is a robust automation platform that streamlines workflows, connecting apps to enhance productivity. Tailored for tech-savvy users, it offers dynamic automation solutions that optimize processes and facilitate seamless integration of disparate systems.
At its core, Make empowers businesses to automate tasks through an intuitive builder with drag-and-drop capabilities. Ideal for professionals who need to integrate systems efficiently, it supports a wide range of applications, aiding in the creation of complex workflows without the need for extensive coding. Users value its adaptability, making it a popular choice for enhancing operational efficiency.
What features does Make offer?In industries like retail and technology, Make has become essential for automating inventory management, order processing, and customer relationship tasks. Companies leverage its capacity to connect multiple databases, CRM systems, and sales platforms, driving growth and operational excellence.
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