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Amazon SNS vs Avada Software Infrared360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon SNS
Ranking in Message Oriented Middleware (MOM)
5th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Avada Software Infrared360
Ranking in Message Oriented Middleware (MOM)
12th
Average Rating
8.8
Number of Reviews
13
Ranking in other categories
Application Performance Monitoring (APM) and Observability (70th), Business Activity Monitoring (6th), Server Monitoring (35th)
 

Mindshare comparison

As of May 2026, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 4.9%, down from 6.5% compared to the previous year. The mindshare of Avada Software Infrared360 is 4.7%, up from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Oriented Middleware (MOM) Mindshare Distribution
ProductMindshare (%)
Amazon SNS4.9%
Avada Software Infrared3604.7%
Other90.4%
Message Oriented Middleware (MOM)
 

Featured Reviews

VK
Assistant Professor, Technical Trainer at DIEMS Chh.Sambhajinagar
Event-driven alerts have automated incident response and support real-time campus workflows
Amazon SNS helps with microservices decoupling and SaaS scalability in our projects. When Lambda triggers, a proper notification is provided to the faculty or student, which is generated automatically due to the Lambda function. Amazon SNS has many features, including message filtering, multi-protocol support, security and compliance, and global reach. Beyond Lambda triggers and microservices communication, Amazon SNS shines with all these features. It is not just a notification tool; it is a versatile backbone for an event-driven system. Amazon SNS has impacted our organization positively due to all the notifications. For example, when a student uploads a file to Amazon S3, Amazon SNS immediately publishes an event that triggers a Lambda function, which scans the file for security, processes metadata, or even sends a notification to faculty. This automation ensures real-time processing without manual intervention, and it is something emphasized in training sessions as a practical DevOps workflow.
WK
ICT Architect at a tech services company with 51-200 employees
Role-based access to queues, giving us more insights into problems
* We now have the possibility of getting a central perspective on all tenants. * We have defined access roles for developers. Therefore, they can 'read in' their queues on the development and testing stages. With special roles, they may also write. This improves our development and testing cycle. * For operative systems, we have restricted the access. Still, selected people can react if something is happening in the various BOQs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The mobile push notifications are the most valuable. Previously, we used to use Firebase Cloud Messaging (FCM) for this functionality. It is a Google service for sending push notifications. Android did not have a good service for sending push notifications, but now, Amazon SNS integrates with FCM. Under the road, it is actually using FCM, but we can see all the metrics on our AW service itself, which makes it a lot easier instead of using a third-party service for this particular functionality."
"The most valuable feature of Amazon SNS is speed. It's really fast."
"The integration between the features is excellent."
"It's a simple communication service that allows us to communicate with customers."
"We see ROI because we use the features that help us and make our product work better."
"Amazon SNS has helped my team respond faster, improved reliability, and saved time."
"Overall, I am very happy with this service."
"Stability has been good for us. It is quite high."
"The ability for development teams to have access to their MQ queues has freed us up as administrators to do things other than chase down an application’s message for research purposes."
"The product has a small footprint on our system, they're very knowledgeable of MQ, which we use, and the features that they provide for monitoring our MQ system are just really, really good."
"Role-based access to queues, giving us more insights into problems."
"The administration piece makes it very easy to do MQ administration. It gives us a lot more flexibility and capabilities."
"Monitoring that ties into our incident management system"
"Administration, Monitoring, and Delegation are the most valuable features of the solution."
"One way it's helped the business is how you're able to empower MQ users, without your administrators, to be able to do different types of processes in the environment."
"It's what we use for monitoring our MQ system, so the features that they provide are just really, really good."
 

Cons

"We would like to have the option when someone leaves the organization or moves to another team, to remove notifications. Currently this needs to be done manually by the company admin."
"We would like the integration with third party applications to be improved within this solution."
"The tool needs to have direct integration with AvPro."
"I believe Amazon SNS could be improved because when you integrate it, you also need SQS, so it is a two-service job."
"In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it."
"There needs to be more documentation on the integration with different platforms."
"I recently worked with Firebase, and it provides an option to create a marketing campaign with a title and a specific image to inform our audience about something."
"In terms of improvement, I would like to have better customer support for SNS."
"Some of the graphics in the interface could be improved. It's pretty basic."
"One area where they could improve is with their documentation. Some sections are not up to date with new release information and providing additional samples in some areas would be very helpful."
"We are still working with the FTE/MFT subscription monitoring and reporting functionality. That is an area in which we would like to see further development taking place."
"The UI can be cumbersome - but we are still using the Viper interface and we have not had the time to check out the Alloy interface which is supposed to be much improved."
"We desire a dashboard that could accumulate BOQ lengths per tenant on one screen for all tenants."
"One area where they could improve is with their documentation. Some sections are not up to date with new release information and providing additional samples in some areas would be very helpful."
"We are still working with the FTE/MFT subscription monitoring and reporting functionality. That is an area in which we would like to see further development taking place."
"We definitely need a better overview in terms of a dashboard giving us insights."
 

Pricing and Cost Advice

"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."
"The pricing is very cheap."
"One can use the tool for free."
"The solution has no up-front costs because you pay based on the number of messages you publish."
"Their pricing is competitive. I would rate the cost four out of five."
"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."
"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."
"Avada Software's licensing metric is very good because the license fees are based on the number of connections (which have not increased for us very much over the years) rather than the CPU processing power (which increases significantly whenever our hardware is upgraded) or the number of users (which has increased for us a lot since our original purchase)."
"Start small, then increase licensing later as per your demand."
"Because the licensing is at the QMGR level, you need to have at least a small cushion of licenses for occasional enterprise needs."
"Our internal budget calculation model incorporates the pricing per endpoint for any new projects. However, as our footprint for distributed queue managers shrinks as part of our shared middleware hub deployment, the initial licensing and support costs have been reduced over the last five years."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
23%
Construction Company
12%
Printing Company
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise5
 

Also Known As

No data available
Infrared360
 

Overview

 

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona
USBank, Southwest Airlines, Visiting Nurse Services of New York, Aon Hewitt, Parker Hannifin,  Cantonal Bank of Zurich (ZKB), Hagemeyer NA, and many others
Find out what your peers are saying about Amazon SNS vs. Avada Software Infrared360 and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.