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Amazon SNS vs Avada Software Infrared360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon SNS
Ranking in Message Oriented Middleware (MOM)
4th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
11
Ranking in other categories
No ranking in other categories
Avada Software Infrared360
Ranking in Message Oriented Middleware (MOM)
12th
Average Rating
8.8
Number of Reviews
13
Ranking in other categories
Application Performance Monitoring (APM) and Observability (74th), Business Activity Monitoring (4th), Server Monitoring (42nd)
 

Mindshare comparison

As of July 2025, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 5.9%, down from 7.3% compared to the previous year. The mindshare of Avada Software Infrared360 is 2.5%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Oriented Middleware (MOM)
 

Featured Reviews

Bireshwar Adhikary - PeerSpot reviewer
The best service available with easy message flow and a pay-as-you-go model
Messages easily flow from publisher or application to subscriber. You can also flow messages from publisher to SNS with an https-like mediator. Amazon SQS is there, so message queue services are also there. The message transports to the service provider such as Redshift, the SQ bucket, Teams, Splunk, or any other message service. The solution has no up-front costs. Messages flow much more quickly than in the past. They used to run a bit late after being published.
WK
Role-based access to queues, giving us more insights into problems
* We now have the possibility of getting a central perspective on all tenants. * We have defined access roles for developers. Therefore, they can 'read in' their queues on the development and testing stages. With special roles, they may also write. This improves our development and testing cycle. * For operative systems, we have restricted the access. Still, selected people can react if something is happening in the various BOQs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a simple communication service that allows us to communicate with customers."
"The initial setup of Amazon SNS was easy."
"The integration between the features is excellent."
"Messages easily flow from publisher or application to subscriber."
"The most valuable feature of Amazon SNS is speed. It's really fast."
"The mobile push notifications are the most valuable. Previously, we used to use Firebase Cloud Messaging (FCM) for this functionality. It is a Google service for sending push notifications. Android did not have a good service for sending push notifications, but now, Amazon SNS integrates with FCM. Under the road, it is actually using FCM, but we can see all the metrics on our AW service itself, which makes it a lot easier instead of using a third-party service for this particular functionality."
"We have found the key feature of this solution to be the simplicity of sending out notifications."
"Push notifications are the most valuable. I have mostly used push notifications for my system. Amazon SNS supports all devices for push notification services. It supports iOS, Android, and Windows notifications. It provides reliable push notification services. We have queues, and we can track which notifications have failed or had some issues. We can then figure out the issue. We can also debug the issue because of which our push notification didn't reach the end users."
"Monitoring that ties into our incident management system"
"The administration piece makes it very easy to do MQ administration. It gives us a lot more flexibility and capabilities."
"It's what we use for monitoring our MQ system, so the features that they provide are just really, really good."
"It has role-based access to queues, giving us more insights into problems."
"It allows non-technical users to inspect their individual components within the total infrastructure without disturbing other components and without bothering the technical teams."
"We have easily created use case testing harnesses for specific flows that incorporate various message types."
 

Cons

"The tool needs to have direct integration with AvPro."
"A major issue with AWS as a whole is that it has a lot of services that do the same thing, and people get confused about which one to use in which scenario. Previously, we used to use SNS for connecting microservices. SNS has around six types of subscribers. We can subscribe to Lambda, HTTP, HTTPS, SMS, email, and push notifications. We used to use HTTP endpoints and Lambda for connecting to microservice systems. Now we have something called EventBridge, which actually does that for you. For connecting to services, we should just use EventBridge rather than SQS, SNS. I hear a lot of complaints from people wherein they do not understand when to use EventBridge and when to use SQS, SNS. They can remove these features so that it doesn't confuse users about when to use SQS, SNS, or EventBridge."
"We would like the integration with third party applications to be improved within this solution."
"We would like to have the option when someone leaves the organization or moves to another team, to remove notifications. Currently this needs to be done manually by the company admin."
"In terms of improvement, I would like to have better customer support for SNS. We can then manage it very easily."
"There could be more integration with other solutions."
"Messages should flow through a gateway without the need for a mediator."
"There needs to be more documentation on the integration with different platforms."
"One area where they could improve is with their documentation. Some sections are not up to date with new release information and providing additional samples in some areas would be very helpful."
"The user interface could be sexier and more ergonomic. The competing products have similar problems."
"We are still working with the FTE/MFT subscription monitoring and reporting functionality. That is an area in which we would like to see further development taking place."
"We desire a dashboard that could accumulate BOQ lengths per tenant on one screen for all tenants."
"The UI can be cumbersome - but we are still using the Viper interface and we have not had the time to check out the Alloy interface which is supposed to be much improved."
"Some of the graphics in the interface could be improved. It's pretty basic. Some interfaces are not up to what you're used to seeing on other, more Windows-like tools."
 

Pricing and Cost Advice

"Their pricing is competitive. I would rate the cost four out of five."
"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."
"The pricing is very cheap."
"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."
"The solution has no up-front costs because you pay based on the number of messages you publish."
"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."
"One can use the tool for free."
"Start small, then increase licensing later as per your demand."
"Because the licensing is at the QMGR level, you need to have at least a small cushion of licenses for occasional enterprise needs."
"Our internal budget calculation model incorporates the pricing per endpoint for any new projects. However, as our footprint for distributed queue managers shrinks as part of our shared middleware hub deployment, the initial licensing and support costs have been reduced over the last five years."
"Avada Software's licensing metric is very good because the license fees are based on the number of connections (which have not increased for us very much over the years) rather than the CPU processing power (which increases significantly whenever our hardware is upgraded) or the number of users (which has increased for us a lot since our original purchase)."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
14%
Computer Software Company
11%
Media Company
6%
Financial Services Firm
37%
Manufacturing Company
10%
Computer Software Company
5%
Real Estate/Law Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon SNS?
The most valuable feature of Amazon SNS is speed. It's really fast.
What needs improvement with Amazon SNS?
In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it.
Ask a question
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Also Known As

No data available
Infrared360
 

Overview

 

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona
USBank, Southwest Airlines, Visiting Nurse Services of New York, Aon Hewitt, Parker Hannifin,  Cantonal Bank of Zurich (ZKB), Hagemeyer NA, and many others
Find out what your peers are saying about Amazon SNS vs. Avada Software Infrared360 and other solutions. Updated: July 2025.
861,390 professionals have used our research since 2012.