Amazon SNS vs Avada Software Infrared360 comparison

Amazon Web Services (AWS) and Avada Software are both solutions in the Message Oriented Middleware (MOM) category. Amazon Web Services (AWS) is ranked #6, while Avada Software is ranked #13. Amazon Web Services (AWS) holds a 6.3% mindshare in MOM, compared to Avada Software’s 3.0% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Avada Software users who would recommend it.

Amazon SNS

Read 11 Amazon SNS reviews

555 Views
555 Comparison Views

100% willing to recommend

Avada Software Infrared360

Read 13 Avada Software Infrared360 reviews

1,034 Views
165 Comparison Views

100% willing to recommend

Amazon SNS

Avada Software Infrared360

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon SNS and Avada Software Infrared360 based on real PeerSpot user reviews.

Find out in this report how the two Message Oriented Middleware (MOM) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon SNS vs. Avada Software Infrared360 Report (Updated: December 2025).

Buyer's Guide

Amazon SNS vs. Avada Software Infrared360

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon SNS

Ranking in Message Oriented Middleware (MOM)

6th

Average Rating

9.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Avada Software Infrared360

Ranking in Message Oriented Middleware (MOM)

13th

Average Rating

8.8

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (76th), Business Activity Monitoring (8th), Server Monitoring (42nd)

Mindshare comparison

As of January 2026, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 6.3%, up from 6.2% compared to the previous year. The mindshare of Avada Software Infrared360 is 3.0%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Message Oriented Middleware (MOM) Market Share Distribution
Product	Market Share (%)
Amazon SNS	6.3%
Avada Software Infrared360	3.0%
Other	90.7%

Message Oriented Middleware (MOM)

Featured Reviews

Bireshwar Adhikary

Senior Consultant at ATOS

The best service available with easy message flow and a pay-as-you-go model

Messages easily flow from publisher or application to subscriber. You can also flow messages from publisher to SNS with an https-like mediator. Amazon SQS is there, so message queue services are also there. The message transports to the service provider such as Redshift, the SQ bucket, Teams, Splunk, or any other message service. The solution has no up-front costs. Messages flow much more quickly than in the past. They used to run a bit late after being published.

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Walter Kuhn

ICT Architect at a tech services company with 51-200 employees

Role-based access to queues, giving us more insights into problems

* We now have the possibility of getting a central perspective on all tenants. * We have defined access roles for developers. Therefore, they can 'read in' their queues on the development and testing stages. With special roles, they may also write. This improves our development and testing cycle. * For operative systems, we have restricted the access. Still, selected people can react if something is happening in the various BOQs.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup of Amazon SNS was easy."

"The best aspect of this solution is its simplicity. We just have to create topics and can have as many subscriptions as we want under any topic we create."

"Messages easily flow from publisher or application to subscriber."

"The integration between the features is excellent."

"Stability has been good for us. It is quite high."

"Push notifications are the most valuable. I have mostly used push notifications for my system. Amazon SNS supports all devices for push notification services. It supports iOS, Android, and Windows notifications. It provides reliable push notification services. We have queues, and we can track which notifications have failed or had some issues. We can then figure out the issue. We can also debug the issue because of which our push notification didn't reach the end users."

"The mobile push notifications are the most valuable. Previously, we used to use Firebase Cloud Messaging (FCM) for this functionality. It is a Google service for sending push notifications. Android did not have a good service for sending push notifications, but now, Amazon SNS integrates with FCM. Under the road, it is actually using FCM, but we can see all the metrics on our AW service itself, which makes it a lot easier instead of using a third-party service for this particular functionality."

"Amazon SNS has SMS notifications as well. Most of the other solutions have only email notifications."

More Amazon SNS pros

"It allows non-technical users to inspect their individual components within the total infrastructure without disturbing other components and without bothering the technical teams."

"The administration piece makes it very easy to do MQ administration. It gives us a lot more flexibility and capabilities."

"We have easily created use case testing harnesses for specific flows that incorporate various message types."

"Monitoring that ties into our incident management system"

"It's what we use for monitoring our MQ system, so the features that they provide are just really, really good."

"It has role-based access to queues, giving us more insights into problems."

Cons

"There could be more integration with other solutions."

"There needs to be more documentation on the integration with different platforms."

"We would like the integration with third party applications to be improved within this solution."

"In terms of improvement, I would like to have better customer support for SNS. We can then manage it very easily."

"We would like to have the option when someone leaves the organization or moves to another team, to remove notifications. Currently this needs to be done manually by the company admin."

"In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it."

"Messages should flow through a gateway without the need for a mediator."

"I expect Amazon SNS to provide some capabilities to allow the configuration process to be done in a single script."

More Amazon SNS cons

"We desire a dashboard that could accumulate BOQ lengths per tenant on one screen for all tenants."

"We are still working with the FTE/MFT subscription monitoring and reporting functionality. That is an area in which we would like to see further development taking place."

"One area where they could improve is with their documentation. Some sections are not up to date with new release information and providing additional samples in some areas would be very helpful."

"The user interface could be sexier and more ergonomic. The competing products have similar problems."

"The UI can be cumbersome - but we are still using the Viper interface and we have not had the time to check out the Alloy interface which is supposed to be much improved."

"Some of the graphics in the interface could be improved. It's pretty basic. Some interfaces are not up to what you're used to seeing on other, more Windows-like tools."

Pricing and Cost Advice

"One can use the tool for free."

"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."

"The solution has no up-front costs because you pay based on the number of messages you publish."

"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."

"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."

"The pricing is very cheap."

"Their pricing is competitive. I would rate the cost four out of five."

"Our internal budget calculation model incorporates the pricing per endpoint for any new projects. However, as our footprint for distributed queue managers shrinks as part of our shared middleware hub deployment, the initial licensing and support costs have been reduced over the last five years."

"Avada Software's licensing metric is very good because the license fees are based on the number of connections (which have not increased for us very much over the years) rather than the CPU processing power (which increases significantly whenever our hardware is upgraded) or the number of users (which has increased for us a lot since our original purchase)."

"Start small, then increase licensing later as per your demand."

"Because the licensing is at the QMGR level, you need to have at least a small cushion of licenses for occasional enterprise needs."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

31%

Manufacturing Company

12%

Printing Company

10%

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	5
Large Enterprise	5

Comparisons

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Compared 17% of the time

Amazon EventBridge vs Amazon SNS

Compared 17% of the time

Real-Time Innovations DDS vs Amazon SNS

Compared 15% of the time

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IBM SevOne Network Performance Management (NPM) vs Avada Software Infrared360

Compared 24% of the time

Dynatrace vs Avada Software Infrared360

Compared 17% of the time

IBM MQ vs Avada Software Infrared360

Compared 13% of the time

Amazon OpenSearch Service vs Avada Software Infrared360

Compared 11% of the time

Splunk AppDynamics vs Avada Software Infrared360

Compared 10% of the time

More Avada Software Infrared360 Competitors

Product Reports

Buyer's Guide

Amazon SNS

January 2026

Download Amazon SNS product report

Buyer's Guide

Avada Software Infrared360

January 2026

Download Avada Software Infrared360 product report

Also Known As

No data available

Infrared360

Overview

Amazon Simple Notification Service (SNS) is a highly available, durable, secure, fully managed pub/sub messaging service that enables you to decouple microservices, distributed systems, and serverless applications. Amazon SNS provides topics for high-throughput, push-based, many-to-many messaging. Using Amazon SNS topics, your publisher systems can fan out messages to a large number of subscriber endpoints for parallel processing, including Amazon SQS queues, AWS Lambda functions, and HTTP/S webhooks. Additionally, SNS can be used to fan out notifications to end users using mobile push, SMS, and email.

You can get started with Amazon SNS in minutes by using the AWS Management Console, AWS Command Line Interface (CLI), or AWS Software Development Kit (SDK).

Amazon Web Services (AWS)

Avada Software specializes in Enterprise Middleware solutions. Founded by some pioneers in SOA, MQ and J2EE technology, Avada’s Flagship product, Infrared360, is a holistic & innovative private cloud enabled portal providing self-service administration, monitoring, load testing, auditing & statistical reporting for Enterprise Middleware including IBM’s middleware stack of MQ, IIB (message broker), WAS, and Datapower, as well as other applications servers such as JBoss, TC Server, Weblogic, and other messaging technologies such as Tibco EMS and Kafka*.

Accessed via any web browser on any device, Infrared360 is a single web application, yet scales to 2500+ endpoints without deploying anything (no agents, no scripts) to those endpoints.

Using trusted ‘spaces’ and delegated visibility and control, the portal uniquely provides different business units or even different application users virtual ‘spaces’ in which to work. Within those spaces are only the objects and resources the user has been granted visibility. Role policy dictates permissions on those resources.

It is the ONLY Enterprise Messaging Solution with a built in SOA engine that lets you leverage internal and external services for managing and correcting problems within your middleware messaging environment.

*Kafka coming soon

Avada Software

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona

USBank, Southwest Airlines, Visiting Nurse Services of New York, Aon Hewitt, Parker Hannifin, Cantonal Bank of Zurich (ZKB), Hagemeyer NA, and many others

Buyer's Guide

Amazon SNS vs. Avada Software Infrared360

December 2025

Free Report: Amazon SNS vs. Avada Software Infrared360

Find out what your peers are saying about Amazon SNS vs. Avada Software Infrared360 and other solutions. Updated: December 2025.

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