Amazon SNS vs Avada Software Infrared360 comparison

Amazon Web Services (AWS) and Avada Software are both solutions in the Message Oriented Middleware (MOM) category. Amazon Web Services (AWS) is ranked #6 with an average rating of 8.0, while Avada Software is ranked #12. Amazon Web Services (AWS) holds a 5.3% mindshare in MOM, compared to Avada Software’s 5.0% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Avada Software users who would recommend it.

Amazon SNS

Read 12 Amazon SNS reviews

1,229 Views
1,229 Comparison Views

100% willing to recommend

Avada Software Infrared360

Read 13 Avada Software Infrared360 reviews

3,390 Views
509 Comparison Views

100% willing to recommend

Amazon SNS

Avada Software Infrared360

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon SNS and Avada Software Infrared360 based on real PeerSpot user reviews.

Find out in this report how the two Message Oriented Middleware (MOM) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon SNS vs. Avada Software Infrared360 Report (Updated: August 2026).

Buyer's Guide

Amazon SNS vs. Avada Software Infrared360

August 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon SNS

Ranking in Message Oriented Middleware (MOM)

6th

Average Rating

9.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Avada Software Infrared360

Ranking in Message Oriented Middleware (MOM)

12th

Average Rating

8.8

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (72nd), Business Activity Monitoring (6th), Server Monitoring (35th)

Mindshare comparison

As of August 2026, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 5.3%, down from 5.4% compared to the previous year. The mindshare of Avada Software Infrared360 is 5.0%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Message Oriented Middleware (MOM) Mindshare Distribution
Product	Mindshare (%)
Amazon SNS	5.3%
Avada Software Infrared360	5.0%
Other	89.7%

Message Oriented Middleware (MOM)

Featured Reviews

HarshalJethwa

Cloud Operations Engineer at a tech vendor with 51-200 employees

Event-driven messaging has improved real-time notifications and incident response

In my experience, the best features Amazon SNS offers include the ability to create an event-driven architecture and services, as well as real-time notifications.When I mention real-time capabilities and integration with other AWS services, specific integrations or real-time features that stand out most to me are S3 bucket events including creating a bucket, creating an object, updating an object, modifying an object, and deleting an object. Additionally, with CloudWatch alarms, when I get an alarm on CloudWatch, it will notify me via email using Amazon SNS. The same applies to application events. Amazon SNS has impacted my organization positively because using it, we are able to create an event-driven architecture and send notifications for events or incidents. Amazon SNS has helped my team respond faster, improved reliability, and saved time. Specifically, because of it, we are able to identify events as soon as possible. It saves our time and we can also process them as soon as possible.

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Walter Kuhn

ICT Architect at a tech services company with 51-200 employees

Role-based access to queues, giving us more insights into problems

* We now have the possibility of getting a central perspective on all tenants. * We have defined access roles for developers. Therefore, they can 'read in' their queues on the development and testing stages. With special roles, they may also write. This improves our development and testing cycle. * For operative systems, we have restricted the access. Still, selected people can react if something is happening in the various BOQs.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's a simple communication service that allows us to communicate with customers."

"Amazon SNS has SMS notifications as well. Most of the other solutions have only email notifications."

"Stability has been good for us. It is quite high."

"Amazon SNS has helped my team respond faster, improved reliability, and saved time."

"We have found the key feature of this solution to be the simplicity of sending out notifications."

"Messages easily flow from publisher or application to subscriber."

"The best aspect of this solution is its simplicity. We just have to create topics and can have as many subscriptions as we want under any topic we create."

"Push notifications are the most valuable. I have mostly used push notifications for my system. Amazon SNS supports all devices for push notification services. It supports iOS, Android, and Windows notifications. It provides reliable push notification services. We have queues, and we can track which notifications have failed or had some issues. We can then figure out the issue. We can also debug the issue because of which our push notification didn't reach the end users."

More Amazon SNS pros

"The product has a small footprint on our system, they're very knowledgeable of MQ, which we use, and the features that they provide for monitoring our MQ system are just really, really good."

"IR360 does not require a large team to manage our entire middleware estate and allows the leveraging of a logical model of reuse."

"Monitoring that ties into our incident management system"

"It allows non-technical users to inspect their individual components within the total infrastructure without disturbing other components and without bothering the technical teams."

"We have easily created use case testing harnesses for specific flows that incorporate various message types."

"The administration piece makes it very easy to do MQ administration. It gives us a lot more flexibility and capabilities."

"The ability for development teams to have access to their MQ queues has freed us up as administrators to do things other than chase down an application’s message for research purposes."

"I highly recommend Infrared360 for an all-in-one IBM MQ tool."

More Avada Software Infrared360 pros

Cons

"There could be more integration with other solutions."

"I expect Amazon SNS to provide some capabilities to allow the configuration process to be done in a single script."

"We would like to have the option when someone leaves the organization or moves to another team, to remove notifications. Currently this needs to be done manually by the company admin."

"A major issue with AWS as a whole is that it has a lot of services that do the same thing, and people get confused about which one to use in which scenario. Previously, we used to use SNS for connecting microservices. SNS has around six types of subscribers. We can subscribe to Lambda, HTTP, HTTPS, SMS, email, and push notifications. We used to use HTTP endpoints and Lambda for connecting to microservice systems. Now we have something called EventBridge, which actually does that for you. For connecting to services, we should just use EventBridge rather than SQS, SNS. I hear a lot of complaints from people wherein they do not understand when to use EventBridge and when to use SQS, SNS. They can remove these features so that it doesn't confuse users about when to use SQS, SNS, or EventBridge."

"Messages should flow through a gateway without the need for a mediator."

"There needs to be more documentation on the integration with different platforms."

"I recently worked with Firebase, and it provides an option to create a marketing campaign with a title and a specific image to inform our audience about something. We just design the campaign and then use the push notifications. It would be good if Amazon also adds a similar feature."

"I believe Amazon SNS could be improved because when you integrate it, you also need SQS, so it is a two-service job."

More Amazon SNS cons

"We desire a dashboard that could accumulate BOQ lengths per tenant on one screen for all tenants."

"One area where they could improve is with their documentation. Some sections are not up to date with new release information and providing additional samples in some areas would be very helpful."

"The UI can be cumbersome - but we are still using the Viper interface and we have not had the time to check out the Alloy interface which is supposed to be much improved."

"We definitely need a better overview in terms of a dashboard giving us insights."

"Some of the graphics in the interface could be improved. It's pretty basic. Some interfaces are not up to what you're used to seeing on other, more Windows-like tools."

"The user interface could be sexier and more ergonomic. The competing products have similar problems."

"We are still working with the FTE/MFT subscription monitoring and reporting functionality. That is an area in which we would like to see further development taking place."

Pricing and Cost Advice

"Their pricing is competitive. I would rate the cost four out of five."

"The pricing is very cheap."

"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."

"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."

"The solution has no up-front costs because you pay based on the number of messages you publish."

"One can use the tool for free."

"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."

"Our internal budget calculation model incorporates the pricing per endpoint for any new projects. However, as our footprint for distributed queue managers shrinks as part of our shared middleware hub deployment, the initial licensing and support costs have been reduced over the last five years."

"Start small, then increase licensing later as per your demand."

"Avada Software's licensing metric is very good because the license fees are based on the number of connections (which have not increased for us very much over the years) rather than the CPU processing power (which increases significantly whenever our hardware is upgraded) or the number of users (which has increased for us a lot since our original purchase)."

"Because the licensing is at the QMGR level, you need to have at least a small cushion of licenses for occasional enterprise needs."

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Top Industries

By visitors reading reviews

Manufacturing Company

16%

Outsourcing Company

13%

Financial Services Firm

Retailer

Financial Services Firm

18%

Construction Company

17%

Printing Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	5
Large Enterprise	5

Questions from the Community

What needs improvement with Amazon SNS?

I believe Amazon SNS could be improved because when you integrate it, you also need SQS, so it is a two-service job. It does not provide filtering or advanced routing, there is no ordering guarante...

See all answers

What is your primary use case for Amazon SNS?

My main use case for Amazon SNS is that we use it for a messaging service with a publish-subscribe model to send messages to multiple subscribers.A specific example of how I use Amazon SNS for the ...

See all answers

What advice do you have for others considering Amazon SNS?

The features I find valuable in Amazon SNS are messaging, real-time notifications, and the ability to create an event-driven architecture. I give this product a rating of 8 out of 10.

See all answers

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Compared 6% of the time

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Product Reports

Buyer's Guide

Amazon SNS

August 2026

Download Amazon SNS product report

Buyer's Guide

Avada Software Infrared360

August 2026

Download Avada Software Infrared360 product report

Also Known As

No data available

Infrared360

Overview

Amazon SNS is a flexible notification service that enables real-time messaging and supports integration with AWS. Users benefit from its reliability, speed, and cross-platform compatibility for mobile push notifications.

Amazon SNS provides a robust platform for real-time communication across devices, making it a valuable tool for industries leveraging AWS services. With its event-driven architecture, SNS supports quick and efficient communication, especially across departments. It integrates seamlessly with AWS tools like Lambda, CloudWatch, and Redshift, while also providing SMS notifications at no upfront cost. Users can easily create topics and subscriptions across platforms, although some desire improved integrations with additional platforms such as Slack and Microsoft Teams, enhanced documentation, and better bulk upload support.

What are the key features of Amazon SNS?

Mobile Push Notifications: Supports diverse devices for instant alerts and updates.
Event-driven Architecture: Facilitates automated notifications in response to events.
Integration with AWS: Works with AWS services such as Lambda and CloudWatch.
SMS Notifications: Offers cost-effective SMS messaging solutions.
Topic and Subscription Management: Simplifies setup across platforms.

What benefits do users experience with Amazon SNS?

Speed and Reliability: Swift notifications with dependable service.
Real-time Communication: Maintains quick information dissemination.
Metrics Visibility: Enhances AWS integration for better management.
Cost Efficiency: No upfront costs for SMS services.

Amazon SNS is widely used in various sectors for its capability to deliver real-time messages and notifications. Companies utilize SNS to ensure smooth inter-departmental communication, integrating it with tools like Lambda for automated response systems. Organizations implement SNS in slack channels and email lists, optimizing notification management in cloud-based environments.

Amazon Web Services (AWS)

Avada Software Infrared360 is a comprehensive monitoring solution designed for businesses to effectively manage their enterprise middleware environments, providing robust support for operational processes.

Avada Software Infrared360 acts as a powerful middleware management tool, offering real-time monitoring and detailed insights into system operations. Designed for seamless integration, it ensures users can troubleshoot and optimize their infrastructure efficiently. With its flexible architecture, users gain centralized control over their middleware systems, making it an invaluable asset for maintaining operational continuity.

What features make Avada Software Infrared360 valuable?

Real-Time Monitoring: Enables live tracking of middleware environments to quickly identify issues.
Centralized Management: Offers a unified platform to oversee all deployments, reducing complexity.
Customizable Dashboards: Allows personalization for enhanced visibility tailored to user needs.
Historical Analytics: Provides data analysis over time to improve system performance and planning.

Which benefits or ROI can users expect from Avada Software Infrared360?

Improved Efficiency: Streamlines operations through centralized and real-time management.
Enhanced Performance: Optimizes system functionality and reduces downtime with immediate issue resolution.
Cost Reduction: Decreases expenses related to managing middleware systems by improving resource allocation.
Scalability: Supports growth by accommodating expanding middleware requirements without significant re-investment.

Avada Software Infrared360 is particularly effective in industries where large-scale middleware management is crucial, such as finance and telecommunications. These sectors benefit from its robust monitoring capabilities and real-time insights, enabling them to maintain high levels of service and operational efficiency.

Avada Software

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona

USBank, Southwest Airlines, Visiting Nurse Services of New York, Aon Hewitt, Parker Hannifin, Cantonal Bank of Zurich (ZKB), Hagemeyer NA, and many others

Buyer's Guide

Amazon SNS vs. Avada Software Infrared360

August 2026

Free Report: Amazon SNS vs. Avada Software Infrared360

Find out what your peers are saying about Amazon SNS vs. Avada Software Infrared360 and other solutions. Updated: August 2026.

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