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Alteryx vs IBM Watson Studio vs Microsoft Azure Machine Learning Studio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Alteryx users report high ROI and efficiency improvements within months, with faster workflows and cost savings over alternatives.
Sentiment score
7.0
Organizations saw positive ROI from IBM Watson Studio due to improved efficiency, scalability, sales, and reduced staffing needs.
Sentiment score
7.0
Microsoft Azure Machine Learning Studio improves efficiency with a 36% ROI, offering streamlined processes and comprehensive solutions.
Alteryx helps familiarize managers with artificial intelligence-driven possibilities.
The product offers a significant return on investment through its scalability and integration capabilities.
My customers have seen returns on investment through increased efficiency, automated calculations, improved accuracy in pricing, and reduced staffing needs due to the automation.
I have seen a return on investment from using Microsoft Azure Machine Learning Studio in terms of workload reduction, as we now complete the same projects with two people instead of five.
 

Customer Service

Sentiment score
7.3
Alteryx offers responsive customer service and valuable community support, though some users note longer response times and premium service pushes.
Sentiment score
7.2
IBM Watson Studio customer service is praised for efficiency and responsiveness, though support quality varies by subscription plan and community resources.
Sentiment score
7.2
Microsoft Azure Machine Learning Studio offers responsive support, but small clients suggest faster responses and improved escalation processes.
I contacted customer support once or twice, and they were quick to respond.
The customer service was not good because we weren't premium support users.
Customer support is good since I've had no issues and can easily contact representatives who respond promptly.
The support quality depends on the SLA or the contract terms.
The community access is weak, which limits the ability to engage in discussions and find documentation and examples of similar cases effectively.
The customer support for Microsoft Azure Machine Learning Studio is quite responsive across different channels, making it a cool experience.
Microsoft technical support is rated a seven out of ten.
 

Scalability Issues

Sentiment score
7.2
Alteryx is praised for smooth scalability, efficient data management, integration flexibility despite noted high scaling costs by some.
Sentiment score
7.5
IBM Watson Studio is scalable with excellent integration, but its resource intensity may increase costs for extensive scaling.
Sentiment score
7.4
Microsoft Azure Machine Learning Studio is praised for its scalability, flexibility, and efficient cloud-based capabilities, with high user satisfaction.
Alteryx is scalable, and I would give it eight out of ten.
Watson Studio is very scalable.
I rate IBM Watson Studio seven out of ten for scalability because while it scales, it requires significant resources to do so, making it expensive compared to some competitors.
Microsoft Azure Machine Learning Studio is scalable as I can choose the compute, making it flexible for various scales.
We are building Azure Machine Learning Studio as a scalable solution.
Microsoft Azure Machine Learning Studio's scalability has been beneficial, as I could increase my compute resources when needing more data injection.
 

Stability Issues

Sentiment score
7.9
Alteryx is praised for stability and speed with minor issues, excelling in data processing over competitors but needing cloud improvements.
Sentiment score
7.4
IBM Watson Studio is praised for stability and reliability, comparable to or better than competitors, with effective optimization for large tasks.
Sentiment score
7.8
Microsoft Azure Machine Learning Studio is stable, reliable, with occasional JavaScript issues, suitable for non-production environments.
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
I have not encountered any lagging, crashing, or instability in the system during these three months of usage.
Expertise in optimization is necessary to manage such issues effectively.
 

Room For Improvement

Alteryx should enhance visualization, integration, pricing, and support to improve accessibility and usability for non-technical users.
IBM Watson Studio needs a more intuitive interface, better support, and reduced setup complexity for wider adoption.
Users seek improved usability, algorithm variety, support, pricing, integration, deep learning modules, and better data preparation in Azure ML Studio.
The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections.
The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system.
It would be beneficial if Alteryx could lower its price or introduce a loyalty program for individual consultants and freelancers like me.
The platform is associated with a complicated setup process and demands heavy hardware, making it expensive to scale.
One area that could be improved is the backup and restoration of the database and the overall database configuration.
It would be beneficial for them to incorporate more services required for LLMs or LLM evaluation.
I find the pricing to be not a good story in this case, as it is not affordable for everyone.
In future updates, I would appreciate improvements in integration and more AI features.
 

Setup Cost

Alteryx's high pricing, ranging from $5,000 to $80,000 annually, offers discounts for multi-year subscriptions and justifiable ROI for larger firms.
IBM Watson Studio's pricing varies, offering a free light edition, yet considered expensive by some, especially in Africa.
Microsoft Azure's pricing is seen as reasonable, though complexities and potential high costs require careful management.
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
It has a fair price when considering a larger-scale implementation.
Alteryx is expensive.
IBM Watson Studio is considered rather expensive, with a rating of six or seven.
I rate the pricing as three or four on a scale of one to ten in terms of affordability.
The pricing for Microsoft Azure Machine Learning Studio is reasonable since it's pay as you go.
 

Valuable Features

Alteryx provides user-friendly drag-and-drop analytics, supporting complex data tasks with strong integration and advanced features for diverse industries.
IBM Watson Studio excels in automation, predictive analytics, and integration, offering comprehensive AI capabilities for diverse data-driven tasks.
Microsoft Azure Machine Learning Studio is user-friendly, scalable, integrates with Azure, supports AutoML, and accommodates all skill levels.
Alteryx not only represents data but also supports decision-making by suggesting the next steps.
Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter.
The tool's flexibility in saving processes and using a vast amount of available memory has been extremely helpful.
This capability saves a significant amount of time by automating processes that typically involve manual work, such as data cleaning, feature engineering, and predictive analytics.
It integrates well with other platforms and offers good scalability.
The platform provides managed services and compute, and I have more control in Azure, even in terms of monitoring services.
Microsoft Azure Machine Learning Studio is a powerful platform for those already in the Azure ecosystem because it allows for scalability and provides a good environment for reproducibility, as well as collaboration tools, all designed and packaged in one place, which makes it outstanding.
Azure Machine Learning Studio provides a platform to integrate with large language models.
 

Mindshare comparison

As of July 2025, in the Data Science Platforms category, the mindshare of Alteryx is 5.9%, down from 7.5% compared to the previous year. The mindshare of IBM Watson Studio is 2.1%, down from 2.3% compared to the previous year. The mindshare of Microsoft Azure Machine Learning Studio is 5.1%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Science Platforms
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
Abilio Duarte - PeerSpot reviewer
A highly robust and well-documented platform that simplifies the complex world of AI
The main challenge lies in visibility and ease of use. Providing training sessions can be immensely helpful in helping users navigate and understand the tool's potential. This approach would empower users to explore and make the most of the tools and technologies at their disposal. Another area where IBM could enhance its offering is by providing more visibility to end users regarding the vast potential that Watson offers.
Takayuki Umehara - PeerSpot reviewer
Streamlined workflows with drag and drop convenience but needs enhancements in AI
I use Machine Learning Studio for system reselling and integration Machine Learning Studio is easy to use, with a significant feature being the drag and drop interface that enhances workflow without any complaints. It provides a return on investment and cost savings, proving beneficial for…
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
5%
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
10%
Educational Organization
8%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me direc...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, ...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say...
What is your experience regarding pricing and costs for IBM Watson Studio?
IBM Watson Studio is considered rather expensive, with a rating of six or seven. The pricing could be optimized relat...
What needs improvement with IBM Watson Studio?
IBM Watson Studio, while powerful, lacks user-friendliness. It is not easy to use, particularly for medium or small e...
Which do you prefer - Databricks or Azure Machine Learning Studio?
Databricks gives you the option of working with several different languages, such as SQL, R, Scala, Apache Spark, or ...
What do you like most about Microsoft Azure Machine Learning Studio?
The learning curve is very low. Operationalizing the model is also very easy within the Azure ecosystem.
What is your experience regarding pricing and costs for Microsoft Azure Machine Learning Studio?
The pricing for Microsoft Azure Machine Learning Studio is reasonable since it's pay as you go, meaning it won't cost...
 

Also Known As

No data available
Watson Studio, IBM Data Science Experience, Data Science Experience, DSx
Azure Machine Learning, MS Azure Machine Learning Studio
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
GroupM, Accenture, Fifth Third Bank
Walgreens Boots Alliance, Schneider Electric, BP
Find out what your peers are saying about Databricks, Knime, Amazon Web Services (AWS) and others in Data Science Platforms. Updated: July 2025.
862,289 professionals have used our research since 2012.