

Qlik Sense and Airtable compete in the business intelligence and data management category. Based on the feature-rich capabilities and quick deployment potential, Qlik Sense tends to have an upper hand in comprehensive data processing, while Airtable possesses a notable advantage in user-friendliness and automation for less technical users.
Features: Qlik Sense offers associative search, storyboarding, and scalability. Its responsive design and ability to integrate with multiple data sources allow for detailed data exploration. Airtable excels in user-friendliness with automation capabilities, relational databases, and scripting, emphasizing intuitive design and seamless database building.
Room for Improvement: Qlik Sense users often seek enhanced data integration, better visualizations, and support for real-time analytics. Set analysis complexity and third-party extension costs are also noted. Airtable users suggest improvements in automation triggers, reporting exports, and a transparent pricing structure, especially for larger deployments.
Ease of Deployment and Customer Service: Qlik Sense supports on-premises, private, and public cloud deployments, offering flexibility to organizations, with mixed user experiences regarding direct technical support. Airtable is primarily deployed in public cloud environments, praised for rapid setup and excellent customer service, though technical support resources may need enhancement as users scale.
Pricing and ROI: Qlik Sense is perceived as expensive, particularly for smaller enterprises, but often delivers fast ROI due to its broad capabilities. Airtable's tiered pricing model is cost-effective for personal use, but costs can rise with scalability. Its favorable ROI stems from ease of use and workflow automation benefits, leading to long-term cost savings.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Overall, it is a good thing, and really helpful for the corporate world, product teams, support teams, and the overall operation team.
In my organization, we moved from OBI to Qlik Sense due to limitations with OBI, resulting in very high ROI.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
While tech support is comprehensive, the stability of Qlik Sense means I generally do not need it.
Technical support requires improvement.
In Turkey, the consultant firms are very professional, and they support you.
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
It performs well in terms of performance and load compared to others.
Qlik Sense helps analyze data and can handle larger amounts of data compared to other BI tools.
It is easily scalable with Microsoft, with other services Azure and other tools they provide.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
The stability is very good.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Power BI has better visualizations and interactions with updates in 2023 that provide ease of use.
Providing an API feature to access data from the dashboard or QEDs could be beneficial.
There should be more comprehensive documentation and explanatory videos available to help clients understand and calculate capacity-based pricing, making it easier to predict costs before implementing Qlik Sense Cloud.
It is just about how expensive it is to implement.
Compared to Power BI, it is definitely costly.
Among the BI tools and data analytics tools, Qlik is the most expensive.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
The true power is in the ability to connect with any database, get the data, and work with the data.
It is a single product that I can use as an ETL database, BI, and more.
| Product | Market Share (%) |
|---|---|
| Airtable | 0.5% |
| Qlik Sense | 0.5% |
| Other | 99.0% |

| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 1 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 34 |
| Midsize Enterprise | 40 |
| Large Enterprise | 87 |
Airtable is recognized for its intuitive operation and robust automation, enhancing data management and collaboration efficiency. It supports a variety of business needs with its flexibility and integration capabilities.
Airtable empowers users with a platform that combines the familiarity of relational databases, data sorting, and custom formulas with the ability to streamline workflows through powerful automation. Its diverse field types, seamless integration with popular tools, and scripting extension significantly enhance data management and reporting processes. Additionally, automatic saving ensures efficient document storage and access, fostering collaboration from any location. Users appreciate the flexibility of its relational databases and grid-like views similar to spreadsheets. While there are sections for enhancement, Airtable remains a flexible tool for project tracking, CRM management, and various operational tasks.
What are the key features of Airtable?In industries like project management, CRM, and database creation, Airtable helps businesses track projects, manage client databases, control inventory, and automate tasks. Organizations leverage its integrative capabilities with tools like Google Workspace and Pipedrive to monitor site visits, manage communications, and address ecommerce requirements, enhancing overall efficiency.
Qlik Sense is a visual analytics and business intelligence (BI) platform that gives users full control over their system’s data. From this platform they can control every aspect of their system data. It maximizes an organization’s ability to make decisions driven by their data.
Benefits of Qlik Sense
Some of the benefits of using Qlik Sense include:
Reviews from Real Users
Qlik Sense stands out among its competitors for a number of reasons. Two major ones are its associative analytics technology and its remote access capability. Qlik Sense employs an associative analytics engine that gives users the ability to take their data analytics to the next level. Users can create visual connections between different datasets spread across their network, creating deep insights that enable users to gain a full understanding of their data. This engine is easily scaled up to allow a large number of users to benefit from the deep insights that it provides. Users can access Qlik Sense from anywhere in the world. Qlik Sense has an online portal that can be used consistently from anywhere at all. Having the ability to remotely analyze data gives users flexibility when it comes to choosing how to deploy their manpower.
Jarno L., the managing director of B2IT, writes, “The associative technology features are the solution's most valuable aspects. Qlik was the first company to implement an in-memory associative analytics engine. This basically means that all data is loaded into memory, but it also means that instead of joining data together, the data is associated together. From the front end, from the user interface point of view, data can be joined or included or excluded on the fly. It can be drilled down and drilled through and users can slice and dice it and that type of thing can be done from anywhere in the data to any other place in the data. It doesn't have to be predefined. It doesn't have to have hierarchies or anything like that.”
Tami S., the senior business intelligence analyst at the La Jolla Group, writes, “With the changing business landscape, it is nice to access Qlik Sense through an external website. As an organization when we use QlikView Desktop, we need to connect to our internal network. We can access QlikView through the QlikView access point but the website has a little different look and feel than the desktop application. We appreciate that Qlik Sense is browser-based and the user experience is the same whether at home, in the office or on a boat. As long as the user has internet access, performance is the same.”
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