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Adobe Commerce vs Bigcommerce vs Shopify comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.2%, down from 13.8% compared to the previous year. The mindshare of Bigcommerce is 1.5%, down from 1.9% compared to the previous year. The mindshare of Shopify is 4.7%, down from 10.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Adobe Commerce6.2%
Shopify4.7%
Bigcommerce1.5%
Other87.6%
eCommerce Platforms
 

Featured Reviews

Andrew Christodoulou - PeerSpot reviewer
Principal Product Manager at Swoon
Customization supports complex needs, though speed challenges persist
We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.
JP
Business Management Consultant at Your Store Wizards
Easy to use, robust and fast checkout capabilities, and offers a wholesale interface for B2B customers
There is very little that needs to be improved, as BigCommerce is very proactive and is continuously releasing new updates. They are very effective at modernizing their product, but since no product is perfect and can always improve, a few things that I think BigCommerce could do better is to create a better reporting module for merchants. There are apps available that help with this in their app store, but it would be nice to have this built-in for things such as running reports for sales tax reporting. The theme editor that was recently added is wonderful, but it not totally intuitive.
WV
Enterprise Architect at BESIX
Connecting web sales with existing operations has improved, but layout and integration need work
The most valuable features in Shopify are the ease of integration. The downside is that the layout is not adaptable as someone would expect. For some customers, Shopify is not a viable option because it is not adaptable enough. Adaptability is mostly related to the layout and specific things related to the business branch. I have not been a partner or reseller of Shopify. I belong to a company that delivers architects who help customers find the best product and support them in implementation. In many cases, it is not only software that needs to be installed; organizations also need to adapt. For instance, if you really want to sell through the web, you need to be capable of setting up an organization to deliver products the next day or faster. Many organizations are not capable of doing this, so they need to change procedures in their warehouses and sales operations. It is not only about the software.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Now with the website, all of their offline orders have been converted into the store business and their sales are improving 60% year on year and now they are one of the premium brands selling gym equipment across Australia."
"The customization capabilities of Adobe Commerce are great."
"The platform provides an easy way to customize its features."
"The product can be maintained effortlessly."
"Integrated Payment Gateway International Payment Ready Cash On Delivery and Bank Deposit Email Notifications Integrated Social Media Product Presentation Verify Orders Easy Navigation Personalized Shopping Experience 3rd Party Extensions Showcase your products Advanced Sort and Search Simple Check-out process Secure Shopping SEO Optimized Enable/Disable Products Multiple Stores"
"The ecosystem includes thousands of vendors who are providing third-party add-ons."
"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."
"Magento is very flexible, and it's one of the biggest e-commerce platforms."
"BigCommerce has an excellent B2B interface, which gives merchants the ability to sell with different price books and the ability to segment clients."
"BigCommerce has increased sales for almost every merchant that has moved from another eCommerce platform."
"Shopify is the best eCommerce platform on the market today."
"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."
"The most valuable feature is its strong SEO capabilities."
"I would absolutely recommend Shopify to others."
"Shopify can be used without any coding knowledge."
"When compared to all of the above solutions, Shopify is the fastest, easiest to use, the most secure, and it features the best customer support."
"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."
"The most valuable feature of Shopify is its ease of use, as I do not need to integrate different services from different platforms, because Shopify makes it easier to have everything on one platform."
 

Cons

"The analytics are good but there is room for improvement. There are some limitations due to new regulations causing customer data time delays."
"Elasticsearch has really been a pain; it takes a toll on the performance, and starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues."
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."
"Magneto is monolithic in character, making it difficult for us to scale up very high quickly on the content side."
"The hardware requirements of the tool should be made better, as it is a solution that is very heavy on the servers, and it makes it expensive to host many servers."
"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."
"It would be great to have a way to communicate properly with the team that builds the platform because you can get stuck at certain points, and it's hard to search for solutions on forums and tutorials."
"The theme editor that was recently added is wonderful, but it is not totally intuitive."
"For some customers, Shopify is not a viable option because it is not adaptable enough."
"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."
"There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in."
"The order processing and saving of the changes for the product should have automatic functioning."
"The formatting within the user interface has its limitations."
"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."
"Many of our clients complain because Shopify is costly and not an open-source."
 

Pricing and Cost Advice

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"The cost of implementation is cheap compared to other solutions."
Information not available
"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
"The tool's pricing depends on how big your online store is."
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Construction Company
9%
Media Company
18%
Construction Company
12%
Financial Services Firm
12%
Outsourcing Company
12%
Financial Services Firm
11%
Media Company
10%
Construction Company
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise3
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What needs improvement with Magento?
An additional feature I would want to see included in the next release relates to integrating or moving data from one...
What is your primary use case for Magento?
My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were ...
What is your experience regarding pricing and costs for Magento?
I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with...
Ask a question
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What needs improvement with Shopify?
Regarding weaknesses in Shopify, I think that is a strong part. There are other things, but everything is specific an...
What is your primary use case for Shopify?
I am most familiar with certain products at different times; some moments it is more one product and other moments it...
 

Also Known As

Magento, EPiServer Digital Commerce
No data available
No data available
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Man Crates, FUGOO, Pink Lily Boutique, Di Bruno Bros., Sportbike Track Gear, Shabby Apple, Tucker Blair, TwirlyGirl, Bottle Breacher, SISU Guard, The Smart Baker, Enjuku Racing, Chuck Levins, Rogue American Apparel, Shields of Strength, Treadmill, US Patriot Tactical
RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree
Find out what your peers are saying about Adobe, Salesforce, Shopify and others in eCommerce Platforms. Updated: June 2026.
899,204 professionals have used our research since 2012.