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Adobe Commerce vs Bigcommerce vs Shopify comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 11.9%, down from 13.7% compared to the previous year. The mindshare of Bigcommerce is 1.8%, up from 1.7% compared to the previous year. The mindshare of Shopify is 9.4%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
Adobe Commerce11.9%
Shopify9.4%
Bigcommerce1.8%
Other76.9%
eCommerce Platforms
 

Featured Reviews

Andrew Christodoulou - PeerSpot reviewer
Customization supports complex needs, though speed challenges persist
We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.
JP
Easy to use, robust and fast checkout capabilities, and offers a wholesale interface for B2B customers
There is very little that needs to be improved, as BigCommerce is very proactive and is continuously releasing new updates. They are very effective at modernizing their product, but since no product is perfect and can always improve, a few things that I think BigCommerce could do better is to create a better reporting module for merchants. There are apps available that help with this in their app store, but it would be nice to have this built-in for things such as running reports for sales tax reporting. The theme editor that was recently added is wonderful, but it not totally intuitive.
Alex Osmichenko - PeerSpot reviewer
Have managed to grow sales quickly but experience challenges with integration and commission
The primary use case for Shopify is when I want to quickly build an online store. I utilize Shopify as an online store to manage and grow my retail business. I use it to boost my online sales Shopify is easy to start and has an intuitive onboarding process for customers. It is very good in terms…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."
"On the plus side, when you build everything from scratch in Magento, you can do magic with it."
"It provides AI features, including a tool called Insight for AI-driven product recommendations."
"Magento has changed over the years, but one of the most interesting aspects is that it gets the job done, and a vast community of experts is knowledgeable about the solution."
"The most valuable feature of the solution is its ease of integration with any upfront platform or CMS solution."
"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need. It has very good integrations with social media platforms and other tools."
"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."
"The ecosystem includes thousands of vendors who are providing third-party add-ons."
"BigCommerce has an excellent B2B interface, which gives merchants the ability to sell with different price books and the ability to segment clients."
"The most valuable feature is its strong SEO capabilities."
"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."
"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."
"It has a brilliant inventory system to help you manage your store."
"For the initial setup phase, many online tutorials are available, making the process easy."
"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."
"If you have a physical business, like a shop on the street, and you want to take it online but don't know how to do it, you have a couple of options. You could contact a developer or set up an account on Shopify and create your online store there."
"I would absolutely recommend Shopify to others."
 

Cons

"I'm not a technical person, but we had some kind of late response in page loading, let's say page load speed."
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"The solution takes a huge amount of time to complete the root cause analysis."
"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."
"The solution’s performance could be improved."
"Should have a way to communicate properly with the team that builds the platform"
"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."
"The analytics are good but there is room for improvement. There are some limitations due to new regulations causing customer data time delays."
"The theme editor that was recently added is wonderful, but it not totally intuitive."
"Shopify users pay a higher commission as they scale."
"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."
"There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in."
"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."
"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."
"It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options."
"Many of our clients complain because it's costly and not an open-source."
 

Pricing and Cost Advice

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"The cost of implementation is cheap compared to other solutions."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
Information not available
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."
"The tool's pricing depends on how big your online store is."
"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
8%
Financial Services Firm
7%
Healthcare Company
6%
No data available
Computer Software Company
13%
Manufacturing Company
10%
Retailer
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise3
Large Enterprise5
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise2
 

Questions from the Community

What do you like most about Magento?
The customization capabilities of Adobe Commerce are great.
What needs improvement with Magento?
An additional feature I would want to see included in the next release relates to integrating or moving data from one...
What is your primary use case for Magento?
My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were ...
Ask a question
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What do you like most about Shopify?
For the initial setup phase, many online tutorials are available, making the process easy.
What is your experience regarding pricing and costs for Shopify?
I find that the pricing is reasonable compared to the features that Shopify offers.
What needs improvement with Shopify?
A mobile app for end users should be integrated along with Shopify, rather than as an add-on product. There should al...
 

Also Known As

Magento, EPiServer Digital Commerce
No data available
No data available
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Man Crates, FUGOO, Pink Lily Boutique, Di Bruno Bros., Sportbike Track Gear, Shabby Apple, Tucker Blair, TwirlyGirl, Bottle Breacher, SISU Guard, The Smart Baker, Enjuku Racing, Chuck Levins, Rogue American Apparel, Shields of Strength, Treadmill, US Patriot Tactical
RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree
Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms. Updated: August 2025.
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