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Shopify pros and cons

Vendor: Shopify
4.2 out of 5
Badge Leader

Pros & Cons summary

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Prominent pros & cons

PROS

Shopify provides an easy-to-use service at the backend, including product upload, customer service, team settings, and customization.
It offers built-in integrations with payment gateways, messaging services like SMS and email, and logistics integration.
Shopify has strong SEO capabilities.
Online tutorials are available for the initial setup phase, making the process easy.
Shopify can be used without any coding knowledge.

CONS

Shopify currently does not support wholesale market features.
Users must rely on external plugins for reviews and ratings.
Shopify users pay a higher commission as they scale.
Limitations for customization and adaptability can be problematic.
Many clients find it costly and not open-source.
 

Shopify Pros review quotes

MJ
Web Developer at a computer retailer with 501-1,000 employees
Oct 4, 2019
It has a brilliant inventory system to help you manage your store.
BB
Shopify Developer at Freelance
Oct 15, 2020
Shopify can be used without any coding knowledge.
TK
Co-founder at Dotmagic Infotech | Shopify Expert at Dotmagic Infotech
Apr 15, 2022
Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization.
Learn what your peers think about Shopify. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
884,108 professionals have used our research since 2012.
NR
Owner at Decomart
Jun 27, 2023
The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration.
Ngozi Obi - PeerSpot reviewer
Notion Expert at The Paragons
Sep 7, 2023
The product has a few free-to-use features. It is easy to navigate and has good visuals as well.
Amira Elamir - PeerSpot reviewer
Wordpress developer and Forntend at JVDR
Oct 2, 2023
The most valuable feature is its strong SEO capabilities.
Manmohan Singh Negi - PeerSpot reviewer
Co-Founder at Express Alley
Feb 1, 2024
For the initial setup phase, many online tutorials are available, making the process easy.
Janis Karasa - PeerSpot reviewer
Freelance Web Developer at Self Employed
Jul 24, 2024
If you have a physical business, like a shop on the street, and you want to take it online but don't know how to do it, you have a couple of options. You could contact a developer or set up an account on Shopify and create your online store there.
Alex Osmichenko - PeerSpot reviewer
Chief Executive Officer at IT Monks Agency
Feb 4, 2025
Shopify is easy to start and has an intuitive onboarding process for customers.
WV
Enterprise Architect at BESIX
Feb 26, 2026
The most valuable features in Shopify are the ease of integration.
 

Shopify Cons review quotes

MJ
Web Developer at a computer retailer with 501-1,000 employees
Oct 4, 2019
I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers.
BB
Shopify Developer at Freelance
Oct 15, 2020
Many of our clients complain because it's costly and not an open-source.
TK
Co-founder at Dotmagic Infotech | Shopify Expert at Dotmagic Infotech
Apr 15, 2022
I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature.
Learn what your peers think about Shopify. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
884,108 professionals have used our research since 2012.
NR
Owner at Decomart
Jun 27, 2023
There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in.
Ngozi Obi - PeerSpot reviewer
Notion Expert at The Paragons
Sep 7, 2023
The order processing and saving of the changes for the product should have automatic functioning.
Amira Elamir - PeerSpot reviewer
Wordpress developer and Forntend at JVDR
Oct 2, 2023
It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options.
Manmohan Singh Negi - PeerSpot reviewer
Co-Founder at Express Alley
Feb 1, 2024
If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use.
Janis Karasa - PeerSpot reviewer
Freelance Web Developer at Self Employed
Jul 24, 2024
Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement.
Alex Osmichenko - PeerSpot reviewer
Chief Executive Officer at IT Monks Agency
Feb 4, 2025
Shopify users pay a higher commission as they scale.
WV
Enterprise Architect at BESIX
Feb 26, 2026
For some customers, Shopify is not a viable option because it is not adaptable enough.