Adobe Commerce offers IT teams a versatile solution to effortlessly launch personalized commerce experiences while ensuring security and speed, all without starting from scratch. It provides a solid foundation of commerce functionality that allows businesses to swiftly enter the market with confidence. With pre-configured composable services, businesses can easily deploy and integrate these services to enhance their commerce foundation. The platform also supports the creation and integration of secure and scalable applications that extend native capabilities and seamlessly integrate with third-party solutions in a serverless PCI-compliant environment. Thanks to App Builder tools, customization becomes more accessible, reducing the overall cost of ownership.
For commerce teams, Adobe Commerce provides a dynamic platform that adapts as customer needs evolve. It enables omnichannel personalization through commerce data, delivering personalized content, promotions, recommendations, and site search through advanced AI and machine learning. This translates to an increased reach to new markets, brands, or business models. The platform empowers users with business-specific, user-friendly tools infused with AI capabilities, thereby enhancing marketing and merchandising efforts. Moreover, businesses can expand their commerce capabilities further by choosing from a vast array of free and premium apps and extensions available in the Commerce Marketplace, covering everything from back-office integrations to customer experience solutions, making it a comprehensive and flexible commerce solution.
Oracle Commerce Cloud is a unified SaaS solution that helps commerce professionals to innovate quickly, with the ability to deliver connected, personalized experiences and drive customer engagement, sales, and loyalty across channels. Oracle Commerce Cloud includes a rich set of out-of-the-box applications encompassing administration, customer support, and web storefront capabilities. Backed by a set of RESTful APIs, each of the applications allows the integration of Commerce Cloud features into other applications and channels.
Oracle Commerce Cloud Features
Oracle Commerce Cloud has many valuable key features. Some of the most useful ones include:
- Product browsing and discovery
- Advanced product search including guided search
- Promotions and discounts
- Personalized content and offers
- Personalized product recommendations based on advanced AI technologies
- Multiple payment methods including loyalty points and split payments
- Multiple ship-to destinations including buy online and pick up in store
- Sharable wish lists
- User profile management
- Business account management (B2B)
- Account-specific catalogs and pricing (B2B)
- Order approval and spending limits (B2B)
- Scheduled recurring orders (B2B)
- Support for 40+ languages and 60+ currencies
Oracle Commerce Cloud Benefits
There are several benefits to implementing Oracle Commerce Cloud. Some of the biggest advantages the solution offers include:
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Customizable and extensible: Using Oracle Commerce Cloud, storefront designers are able to create page layouts, branding, and content via the drag-and-drop Design Studio in the Oracle Commerce Cloud administration tool to define the shopper experience.
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Custom widgets: The solution offers custom widgets which enable you to extend your shopper experience to include features such as advanced product configuration, and advanced visualization techniques like new payment schemes, augmented reality, third-party content and product reviews, as well as chatbot capabilities.
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Unified administration tool: Oracle Commerce Cloud has a unified administration tool that consolidates all site management features into a single, easy-to-use web-based interface. This tool can help you do things like manage catalogs, pricing, promotions, and media, create A/B tests to determine the most effective content and offers, configure and manage extensions and webhooks to extend your business logic, and much more.
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Commerce Cloud Agent Console: With this tool, customer service representatives can act on behalf of customers. By using the agent console, service representatives can create, search for, and update orders. In addition, they can complete orders started in other channels, cancel orders, and manage returns and exchanges easily.
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Extensibility, integration, and headless architectures: Oracle Commerce Cloud was designed to be flexible, extensible, and easy to integrate at every level of the technology stack.
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API-first platform: Every single feature in Oracle Commerce Cloud is available through the API — from all the features in the storefront, to site creation and management, to customer service capabilities like order and account management. By using Oracle Commerce Cloud APIs, you can incorporate storefront, administration, and customer service functionalities into any channel or application.
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Server-side extensions: Users can extend Oracle Commerce Cloud business logic by creating business functions and REST endpoints. Moreover, extensions can be written in JavaScript using the industry-standard Node.js platform and can be uploaded to Oracle Commerce Cloud to run in a secure, managed PCI-compliant environment.
