Adobe Campaign vs Microsoft Dynamics CRM comparison

Adobe and Microsoft are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while Microsoft is ranked #2 with an average rating of 8.1. Adobe holds a 4.8% mindshare in MM, compared to Microsoft’s 22.5% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

575 Views
387 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 78 Microsoft Dynamics CRM reviews

1,727 Views
1,685 Comparison Views

93% willing to recommend

Adobe Campaign

Microsoft Dynamics CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Campaign and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Campaign vs. Microsoft Dynamics CRM Report (Updated: April 2025).

Buyer's Guide

Adobe Campaign vs. Microsoft Dynamics CRM

April 2025

Download the complete report

Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.8%, down from 5.5% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 22.5%, down from 23.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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Rishabh Chhajer

Head IT at Dhani

Intuitive APIs, customizable design, but dashboards could improve

The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"The most valuable feature of Microsoft Dynamics CRM is the flexibility with Microsoft Office 365."

"The history of engagement with our customers, including all conversations, has been most valuable when using this solution."

"I like the fact that I can keep track of everything I do in relation to my own job."

"The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."

"The stability is excellent."

"The most valuable feature is the reporting tab."

"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."

"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."

More Microsoft Dynamics CRM pros

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The solution's interface has room for improvement."

"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."

"The product is very old."

"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."

"The tool should be micro-services-based. If it's not already implemented, the architecture could be enhanced by transitioning to a microservices-based model. This would allow each module to be managed independently, reducing downtime and enabling teams to work autonomously on specific services."

"The UI/UX needs improvement as it is not intuitive from day one."

"The solution could improve by having better integration documentation."

"The performance could be improved."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"I give the price of the solution an eight out of ten."

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."

"Licensing fees are paid on a monthly basis."

"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."

"I'm not aware of any licensing costs for Microsoft Dynamics CRM."

"Microsoft Dynamics CRM is an expensive solution."

"The price of the solution is good but could be cheaper."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Educational Organization

19%

Manufacturing Company

Comms Service Provider

Computer Software Company

13%

Government

11%

Financial Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly. It is one area where the com...

See all answers

What is your primary use case for Microsoft Dynamics CRM?

We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a traditional CRM approach for managing customer and client relationships. Although we have...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 44% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 15% of the time

Marketo vs Adobe Campaign

Compared 13% of the time

Google Campaign Manager vs Adobe Campaign

Compared 13% of the time

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SAP CRM vs Microsoft Dynamics CRM

Compared 20% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 20% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 15% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 10% of the time

ServiceNow Customer Service Management vs Microsoft Dynamics CRM

Compared 4% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

April 2025

Download Adobe Campaign product report

Buyer's Guide

Microsoft Dynamics CRM

April 2025

Download Microsoft Dynamics CRM product report

Also Known As

Neolane Campaign

Dynamics CRM, MS Dynamics CRM

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Adobe Campaign vs. Microsoft Dynamics CRM

April 2025

Free Report: Adobe Campaign vs. Microsoft Dynamics CRM

Find out what your peers are saying about Adobe Campaign vs. Microsoft Dynamics CRM and other solutions. Updated: April 2025.

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