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ActiveCampaign vs Dynamics 365 Sales comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
33rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Dynamics 365 Sales
Ranking in CRM
13th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Dynamics 365 Sales is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"It allows effective management of the follow-ups of leads and potential opportunities."
"What makes Dynamics 365 Sales interesting is the new AI capabilities through CoPilot, which can help write in NLP and look through what's happening on the opportunities without getting into the details."
"The most valuable features of Dynamics 365 Sales for us are the standard functional power platform applications for business processes."
"Dynamics 365 Sales has a sales feature that is easy to use. It is easy to understand and use."
"The AI provides insights about the customer."
"Dynamics 365 Sales facilitates remote access, allowing sales teams to work efficiently from mobile devices."
"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."
"Dynamics 365 Sales is a stable solution with good documentation."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"Making it more budget-friendly would be beneficial."
"However, having more dashboards and customizable templates, specifically tailored for sales in Dynamics 365, would enhance its usability even further. Being able to create custom dashboards would be particularly beneficial."
"The product's pricing needs improvement."
"The solution’s stability could be improved."
"The solution needs to include accurate and free online tutorials."
"An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs."
"I found it significantly complex and not user-friendly."
"There's room for improvement in the pricing models."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"The platform is expensive."
"Dynamics 365 Sales operates on an annual licensing basis."
"The cost of the solution is very similar to that of other solutions like Salesforce CRM."
"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."
"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
This is my opinion about Microsoft: their products are good, but they put substantial investment in sales to show it is a good product. However, when you try to access the documentation, it is high...
What is your primary use case for Dynamics 365 Sales?
I am trying to compare solutions for one of my customers. I am already dealing with something by Microsoft, as my customer is using Azure. It is a scenario of cost reduction, so I'm trying to find ...
 

Overview

Find out what your peers are saying about ActiveCampaign vs. Dynamics 365 Sales and other solutions. Updated: June 2025.
857,028 professionals have used our research since 2012.