Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
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Drupal cloud: Acquia CMS, a cloud platform and cloud IDE, migrate, accelerate, as well as replatform, content hub, site factory and site studio, code studio, and Edge WAF and CDN. The features of the Drupal cloud allow companies to build digital experiences even with only beginner knowledge about coding. The visual page builder provides an easy way to implement a DXP. Acquia also offers developers and professional IT teams ways to follow the building processes. Companies can distribute the digital experience on existing and emerging channels while using a secure platform.
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Marketing cloud: Acquia CDP, personalization, Acquia DAM, campaign studio, campaign factory, and Acquia PIM. The marketing cloud helps companies connect with their customers and potentially raise the ROI of their businesses. Organizations can use Acquia cloud to highly personalize the way they reach customers while simultaneously increasing effectiveness. The marketing features of this DXP also grant businesses intelligence insights about their performance and help to manage their data effectively.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
- Accessible multi-channel content delivery
- Detailed customer data
- Personalization of content for different target groups
- Potential saves costs when migrating from another CMS
Liferay is a top-ranking digital experience platform used by companies in industries such as financial services, manufacturing, and energy and utilities. This product allows companies to initiate highly personalized digital experiences through mobile, social, and web. Organizations can use Liferay DXP for customer, partner, supplier, or employee portals, as well as integrational platforms, taking advantage of the platform's many customization options to suit their needs completely. The Liferay Experience Cloud offers companies the ability to use the Liferay DXP to build their own digital experiences, as well as to use it as a fully managed cloud platform, including options for self-management and self-hosting.
Liferay Digital Experience Platform Features
Liferay Digital Experience Platform provides various features in the following categories:
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Identity management and access control (application security): These features include identity management support, user management, service access policies, and personal data management.
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Platform services: Clustering and performance monitoring, auditing and optimization, back-end APIs, dynamic virtual hosting, site and search administration, and single-page applications.
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Integration and interoperability: The features in this category include integration framework, developer studio, front-end toolkits, IntelliJ IDEA Plugin, Liferay connected services (LCS), Liferay marketplace and workspace, and Blade CLI.
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Collaboration and social: Blogs, knowledge base, social networking, wiki, forums, message boards, calendar, AlloyEditor, inline image editor, and polls, among other features.
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Forms, workflow, and business process automation: Features include forms, validation, field library, various types of form entries, data provider integration, and several other features.
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Content management: Vast array of features for companies to take advantage of when preparing and publishing different types of content, including text and images.
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Experience management: The features in the experience management category include building pages through fragments and editors for them, various widgets, as well as templates for pages, and SEO-friendly updates.
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Segmentation and personalization: These features are designed for the full personalization of the platform in order to reach different types of customers and appeal to their individual needs regarding the company that is using Liferay.
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Multichannel support: The features in multichannel support include APIs, adaptive media, and responsive design, providing companies with the ability to apply Liferay's full customization to their digital experience platform's design and function.
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Search: Liferay Digital Experience Platforms provide various features for search integrations, multi-language search, and options for filtering and sorting.
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Analytics and optimization: A crucial part of every digital experience platform is the analytics option for companies to monitor the data of their users and, based on it, improve their approach. That is why Liferay Digital Experience Platform provides five different analytics features.
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Cloud capability: To provide companies with the best possible experience, Liferay offers various features regarding the proper operation of the platforms, including real-time alerts, monitoring, and options for backup and restoration.
Liferay Digital Experience Platform Benefits
Liferay Digital Experience Platform offers the following benefits:
The Sitecore Experience Platform is a connected platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience - from initial visit to post-purchase engagement and nurturing.
