Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
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Drupal cloud: Acquia CMS, a cloud platform and cloud IDE, migrate, accelerate, as well as replatform, content hub, site factory and site studio, code studio, and Edge WAF and CDN. The features of the Drupal cloud allow companies to build digital experiences even with only beginner knowledge about coding. The visual page builder provides an easy way to implement a DXP. Acquia also offers developers and professional IT teams ways to follow the building processes. Companies can distribute the digital experience on existing and emerging channels while using a secure platform.
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Marketing cloud: Acquia CDP, personalization, Acquia DAM, campaign studio, campaign factory, and Acquia PIM. The marketing cloud helps companies connect with their customers and potentially raise the ROI of their businesses. Organizations can use Acquia cloud to highly personalize the way they reach customers while simultaneously increasing effectiveness. The marketing features of this DXP also grant businesses intelligence insights about their performance and help to manage their data effectively.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
- Accessible multi-channel content delivery
- Detailed customer data
- Personalization of content for different target groups
- Potential saves costs when migrating from another CMS
Amazon Web Services (AWS) is an adopted cloud platform that offers more than 200 fully featured services from data centers located across the globe. This is a scalable, low-cost infrastructure platform in the cloud that is utilized by thousands of businesses of different sizes around the world. The product offers a wide variety of solutions for its customers, which allows them to launch applications regardless of their industry.
The most common use cases for AWS are:
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Application hosting: Clients can take advantage of on-demand infrastructure to power their applications. The product supports multiple types of apps, varying from hosted internal applications to software as a service (SaaS) offerings.
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Websites: With AWS, clients can satisfy their web hosting needs through a scalable platform for their websites.
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Backup and storage: AWS offers reliable data storage services, which allow clients to store their data and build dependable backups for all of their valuable information.
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Enterprise IT: The product allows companies to host internal- or external-facing IT applications in a highly secure environment.
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Content delivery: Users who want to distribute content to end users worldwide can do so quickly and easily through the high data transfer speeds of this solution.
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Databases: AWS offers a variety of database solutions, which include hosted enterprise database software as well as non-relational database solutions.
Amazon AWS supports a global cloud infrastructure with AWS Region and Availability Zone models, which contribute to the high availability of enterprise applications running on the solution. Amazon AWS has an extensive array of products that serve different purposes, including:
- Analytics
- Application integration
- Blockchain
- Business applications
- Cloud financial management
- Compute
- Contact center
- Containers
- Database
- Developer tools
- End-user computing
- Front-end web and mobile
- Games
- Internet of Things (IoT)
- Machine learning
- Management and governance
- Quantum technologies
- Robotics
- Satellite
- Security, identity and compliance, and others
The products and services that Amazon AWS delivers to these sectors provide a large computing capacity which is quicker and cheaper compared to building a physical server farm. Among the most popular services are Amazon Elastic Compute Cloud, also known as "EC2," and Amazon Simple Storage Service, also known as "S3."
Amazon AWS Features
The wide array of products that Amazon AWS offers consist of different functions that utilize cloud computing across different sectors. The features of this solution can be categorized in the following ways:
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Data and relationship management: With Amazon AWS, companies can manage multiple hierarchies of directory data, they can define attributes for objects and relationships, set custom inheritance rules for directories, and create multiple schemas.
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Schema management: This group of features allows users to extend their directory schema according to their needs. They can extend it through multiple applications that share a single directory while avoiding duplication of data.
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Fully managed infrastructure: This feature decreases time and costs for administrative tasks for companies regarding scaling infrastructure and managing servers.
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Searching feature: The Cloud Directory feature of AWS offers built-in search capabilities which can cover sets of highly connected data and eliminate the need of creating nested queries.
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Built-in data encryption: Users can benefit from high levels of protection of their data with AWS's products. The data in the cloud is automatically encrypted at rest and in transit through 256-bit encryption keys, managed by AWS Key Management Service (KMS).
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Object policies: This feature allows Amazon AWS users to organize objects in different hierarchies by providing a framework for applications to evaluate policy assignments.
Amazon AWS Benefits
This product delivers various benefits across all industries that utilize its services. The greatest advantages of using Amazon AWS include:
- High product functionality is supported by machine learning, artificial intelligence (AI), IoT, data lakes, and analytics.
- The solution has a high level of security, which is backed by a deep set ofmore than 100 cloud security tools.
- Amazon AWS has an easy-to-use interface that makes it possible for clients to host applications.
- The product is very flexible in terms of which operating system, programming language, web app platform, and database clients can use.
- AWS is a scalable and highly secure global computing infrastructure, supported by the reliability of Amazon.com.
- Clients can utilize the Auto Scaling and Elastic Load Balancing tools to personally scale up or down applications, depending on their demand.
- Users can choose from an array of payment options, including paying for only the services they need, as well as a free trial to select the ones most useful for them.
Reviews from Real Users
Greg G., a chief executive officer at a tech services company, ranks Amazon AWS highly, as he states that the solution is flexible, scales well, and offers good stability.
A technology manager technology at a computer software company values Amazon AWS because it is extremely cost-efficient, easy to upgrade and expand storage with greatly improved interfaces.
