Apollo.io vs NetSuite CRM+ comparison

Apollo.io and NetSuite are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 8.1, while NetSuite is ranked #12 with an average rating of 8.0. Apollo.io holds a 15.2% mindshare in OM, compared to NetSuite’s 2.3% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 66% of NetSuite users who would recommend it.

Apollo.io

Read 14 Apollo.io reviews

683 Views
683 Comparison Views

81% willing to recommend

NetSuite CRM+

Read 4 NetSuite CRM+ reviews

553 Views
111 Comparison Views

66% willing to recommend

Apollo.io

NetSuite CRM+

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 2, 2025

NetSuite CRM+ and Apollo.io are competitive in customer relationship management. Apollo.io is favored for its advanced capabilities despite the pricing and support advantages of NetSuite CRM+.

Features: NetSuite CRM+ provides integration with ERP systems, sales force automation, and marketing functionality. Apollo.io offers lead generation, data enrichment, and AI-driven prospecting, meeting modern sales needs.

Ease of Deployment and Customer Service: NetSuite CRM+ utilizes a well-established cloud deployment model with extensive support. Apollo.io focuses on simplicity and speed with its cloud-based setup and ease of operationalization.

Pricing and ROI: NetSuite CRM+ is budget-friendly with straightforward pricing but might need high upfront costs for customization. Apollo.io's flexible pricing might be higher, but its advanced features support a strong ROI.

To learn more, read our detailed Apollo.io vs. NetSuite CRM+ Report (Updated: September 2025).

Buyer's Guide

Apollo.io vs. NetSuite CRM+

September 2025

Download the complete report

Helped 869,202 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

NetSuite CRM+

Ranking in Opportunity Management

12th

Average Rating

7.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

CRM (30th)

Mindshare comparison

As of October 2025, in the Opportunity Management category, the mindshare of Apollo.io is 15.2%, up from 12.4% compared to the previous year. The mindshare of NetSuite CRM+ is 2.3%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Market Share Distribution
Product	Market Share (%)
Apollo.io	15.2%
NetSuite CRM+	2.3%
Other	82.5%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

Read full review

Greg Jacob

Executive Consultant at Gemini Solutions Group

Streamlines collaboration across teams and has a straightforward setup process

The platform initiates a series of processes to complete the sale, which may involve ordering equipment, providing services, and tracking necessary activities. The feature that has been most effective in improving sales performance is its alignment with the ordering team. Compared to my experience working with HubSpot, which excelled in presales and marketing but lacked integration with ERP and post-sales processes, NetSuite CRM+ stands out for its ability to streamline collaboration and information sharing across teams. It facilitates post-sales engagement by effectively providing visibility into the bill of materials and assigning responsibilities. The platform is not highly customizable like Salesforce. However, it offers sufficient flexibility for our requirements. I can easily create different views and reports and add widgets to my home screen as needed. I rate it an eight out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's most valuable feature is its ease of use, especially for beginners."

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."

"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"It is a scalable solution."

"The fact that it combines both database and outreach tools in one place is valuable."

"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."

"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."

More Apollo.io pros

"We use the product for standard CRM functions like email marketing, account management, scheduling customer profiles, and marketing materials, and for integration with the Suite Commerce."

"The feature that has been most effective in improving sales performance is its alignment with the ordering team."

"NetSuite CRM+ helps us provide customer support and track schedules for field service."

"Very scalable solution that provides customer relationship management, sales, and marketing functions. It's very straightforward to set up, and it supports multi-subsidiary organizations."

Cons

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."

"The solution's initial setup process could be better."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"They should provide a larger number of free emails."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

More Apollo.io cons

"NetSuite's field service automation should be updated. We should be able to fully automate the assignment of service orders to technicians."

"What could be improved in NetSuite CRM+ is its UI, because it's ugly. When you compare it to the Salesforce UI, the UI in Salesforce, particularly its reporting, looks better."

"The product or service could be improved by incorporating AI functionality to provide intuitive assistance."

"The product needs to improve the warehouse management feature."

Pricing and Cost Advice

"The solution's price is reasonable."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Compared to other tools, you have to pay for the NetSuite CRM+ module itself. You will pay a recurring fee regardless of how many users you have, then you will pay a fee per user, per month. Its cost is not a licensing cost per user, but a module cost and a user cost."

"It ultimately depends on the features and functionalities required for your specific use case."

See which vendors are best for you

Use our free recommendation engine to learn which Opportunity Management solutions are best for your needs.

See recommendations

869,202 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

10%

Marketing Services Firm

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

No data available

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What do you like most about NetSuite CRM+?

The feature that has been most effective in improving sales performance is its alignment with the ordering team.

See all answers

What is your experience regarding pricing and costs for NetSuite CRM+?

In terms of competitiveness, both NetSuite and HubSpot may offer different pricing tiers and packages to cater to various budgets and preferences. HubSpot tends to be less expensive than other opti...

See all answers

What needs improvement with NetSuite CRM+?

The product or service could be improved by incorporating AI functionality to provide intuitive assistance. There may be room for enhancement in tracking historical contacts from a sales perspectiv...

See all answers

Comparisons

Pipedrive vs Apollo.io

Compared 53% of the time

monday.com vs Apollo.io

Compared 18% of the time

Salesforce Sales Cloud vs Apollo.io

Compared 9% of the time

Salesgear vs Apollo.io

Compared 8% of the time

Closely vs Apollo.io

Compared 6% of the time

More Apollo.io Competitors

Siebel CRM vs NetSuite CRM+

Compared 54% of the time

Salesforce Sales Cloud vs NetSuite CRM+

Compared 46% of the time

More NetSuite CRM+ Competitors

Product Reports

Buyer's Guide

Apollo.io

October 2025

Download Apollo.io product report

Buyer's Guide

CRM

September 2025

Download NetSuite CRM+ product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

NetSuite CRM+ delivers powerful Customer Relationship Management (CRM) capabilities, including Sales Force Automation (SFA), marketing automation, customer support and service, ecommerce and flexible customization, all in a single cloud CRM solution. And unlike typical CRM solutions, NetSuite CRM+ includes powerful sales performance management, order management and partner management.

NetSuite

Sample Customers

Information Not Available

2Pure, Accuvant, Adtegrity, Advantage Sign Supply, Bonneville Environmental Foundation, CallidusCloud, Capitol Coffee Systems, Cardinal Path

Buyer's Guide

Apollo.io vs. NetSuite CRM+

September 2025

Free Report: Apollo.io vs. NetSuite CRM+

Find out what your peers are saying about Apollo.io vs. NetSuite CRM+ and other solutions. Updated: September 2025.

DOWNLOAD NOW

869,202 professionals have used our research since 2012.

See our Apollo.io vs. NetSuite CRM+ report.

See our list of best Opportunity Management vendors.

We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.