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Apollo.io vs NetSuite CRM+ comparison

Apollo.io and NetSuite are both solutions in the Opportunity Management category. Apollo.io is ranked #4 with an average rating of 8.6, while NetSuite is ranked #9 with an average rating of 7.0. Apollo.io holds a 17.6% mindshare in OM, compared to NetSuite’s 2.1% mindshare. Additionally, 71% of Apollo.io users are willing to recommend the solution, compared to 66% of NetSuite users who would recommend it.
Apollo.io
Read 6 Apollo.io reviews
  • 587 Views
  • 354 Comparison Views
71% willing to recommend
NetSuite CRM+
Read 4 NetSuite CRM+ reviews
  • 90 Views
  • 58 Comparison Views
66% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

NetSuite CRM+ and Apollo.io are competitive in customer relationship management. Apollo.io is favored for its advanced capabilities despite the pricing and support advantages of NetSuite CRM+.

Features: NetSuite CRM+ provides integration with ERP systems, sales force automation, and marketing functionality. Apollo.io offers lead generation, data enrichment, and AI-driven prospecting, meeting modern sales needs.

Ease of Deployment and Customer Service: NetSuite CRM+ utilizes a well-established cloud deployment model with extensive support. Apollo.io focuses on simplicity and speed with its cloud-based setup and ease of operationalization.

Pricing and ROI: NetSuite CRM+ is budget-friendly with straightforward pricing but might need high upfront costs for customization. Apollo.io's flexible pricing might be higher, but its advanced features support a strong ROI.

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To learn more, read our detailed Apollo.io vs. NetSuite CRM+ Report (Updated: April 2025).
Buyer's Guide
Apollo.io vs. NetSuite CRM+
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
4th
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
NetSuite CRM+
Ranking in Opportunity Management
9th
Average Rating
7.0
Reviews Sentiment
7.5
Number of Reviews
4
Ranking in other categories
CRM (37th)
 

Mindshare comparison

As of May 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.6%, up from 11.3% compared to the previous year. The mindshare of NetSuite CRM+ is 2.1%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management
 

Featured Reviews

Vaibhav Patil - PeerSpot reviewer
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available
My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.
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Greg Jacob - PeerSpot reviewer
Streamlines collaboration across teams and has a straightforward setup process
The platform initiates a series of processes to complete the sale, which may involve ordering equipment, providing services, and tracking necessary activities. The feature that has been most effective in improving sales performance is its alignment with the ordering team. Compared to my experience working with HubSpot, which excelled in presales and marketing but lacked integration with ERP and post-sales processes, NetSuite CRM+ stands out for its ability to streamline collaboration and information sharing across teams. It facilitates post-sales engagement by effectively providing visibility into the bill of materials and assigning responsibilities. The platform is not highly customizable like Salesforce. However, it offers sufficient flexibility for our requirements. I can easily create different views and reports and add widgets to my home screen as needed. I rate it an eight out of ten.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Apollo is very user-friendly."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"It is a scalable solution."
"The product's most valuable feature is its ease of use, especially for beginners."
"I like the tool's UI. Its user experience is clear."
"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."
"The feature that has been most effective in improving sales performance is its alignment with the ordering team."
"NetSuite CRM+ helps us provide customer support and track schedules for field service."
"Very scalable solution that provides customer relationship management, sales, and marketing functions. It's very straightforward to set up, and it supports multi-subsidiary organizations."
"We use the product for standard CRM functions like email marketing, account management, scheduling customer profiles, and marketing materials, and for integration with the Suite Commerce."
 

Cons

"The solution's initial setup process could be better."
"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"They should provide a larger number of free emails."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"The product or service could be improved by incorporating AI functionality to provide intuitive assistance."
"The product needs to improve the warehouse management feature."
"What could be improved in NetSuite CRM+ is its UI, because it's ugly. When you compare it to the Salesforce UI, the UI in Salesforce, particularly its reporting, looks better."
"NetSuite's field service automation should be updated. We should be able to fully automate the assignment of service orders to technicians."
 

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."
"The solution's price is reasonable."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Compared to other tools, you have to pay for the NetSuite CRM+ module itself. You will pay a recurring fee regardless of how many users you have, then you will pay a fee per user, per month. Its cost is not a licensing cost per user, but a module cost and a user cost."
"It ultimately depends on the features and functionalities required for your specific use case."
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Financial Services Firm
14%
Comms Service Provider
8%
Healthcare Company
6%
Computer Software Company
15%
Educational Organization
13%
Real Estate/Law Firm
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
See all answers
What is your experience regarding pricing and costs for Apollo.io?
We are using the free version of the solution.
See all answers
What needs improvement with Apollo.io?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
See all answers
What do you like most about NetSuite CRM+?
The feature that has been most effective in improving sales performance is its alignment with the ordering team.
See all answers
What is your experience regarding pricing and costs for NetSuite CRM+?
In terms of competitiveness, both NetSuite and HubSpot may offer different pricing tiers and packages to cater to various budgets and preferences. HubSpot tends to be less expensive than other opti...
See all answers
What needs improvement with NetSuite CRM+?
The product or service could be improved by incorporating AI functionality to provide intuitive assistance. There may be room for enhancement in tracking historical contacts from a sales perspectiv...
See all answers
 

Comparisons

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Compared 18% of the time
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Compared 9% of the time
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Siebel CRM vs NetSuite CRM+ Logo
Siebel CRM vs NetSuite CRM+
Compared 100% of the time
More NetSuite CRM+ Competitors
 

Product Reports

Buyer's Guide
Opportunity Management
April 2025
Apollo.io reportDownload Apollo.io product report
Buyer's Guide
CRM
March 2025
NetSuite CRM+ reportDownload NetSuite CRM+ product report
 

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io
NetSuite CRM+ delivers powerful Customer Relationship Management (CRM) capabilities, including Sales Force Automation (SFA), marketing automation, customer support and service, ecommerce and flexible customization, all in a single cloud CRM solution. And unlike typical CRM solutions, NetSuite CRM+ includes powerful sales performance management, order management and partner management.
NetSuite
 

Sample Customers

Information Not Available
2Pure, Accuvant, Adtegrity, Advantage Sign Supply, Bonneville Environmental Foundation, CallidusCloud, Capitol Coffee Systems, Cardinal Path
Buyer's Guide
Apollo.io vs. NetSuite CRM+
April 2025
Free Report: Apollo.io vs. NetSuite CRM+
Find out what your peers are saying about Apollo.io vs. NetSuite CRM+ and other solutions. Updated: April 2025.
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We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.