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Apollo.io vs NetSuite CRM+ comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
No ranking in other categories
NetSuite CRM+
Ranking in Opportunity Management
17th
Average Rating
7.0
Reviews Sentiment
7.5
Number of Reviews
4
Ranking in other categories
CRM (43rd)
 

Mindshare comparison

As of October 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.4%, down from 15.5% compared to the previous year. The mindshare of NetSuite CRM+ is 2.9%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.4%
NetSuite CRM+2.9%
Other89.7%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Greg Jacob - PeerSpot reviewer
Executive Consultant at Gemini Solutions Group
Streamlines collaboration across teams and has a straightforward setup process
The platform initiates a series of processes to complete the sale, which may involve ordering equipment, providing services, and tracking necessary activities. The feature that has been most effective in improving sales performance is its alignment with the ordering team. Compared to my experience working with HubSpot, which excelled in presales and marketing but lacked integration with ERP and post-sales processes, NetSuite CRM+ stands out for its ability to streamline collaboration and information sharing across teams. It facilitates post-sales engagement by effectively providing visibility into the bill of materials and assigning responsibilities. The platform is not highly customizable like Salesforce. However, it offers sufficient flexibility for our requirements. I can easily create different views and reports and add widgets to my home screen as needed. I rate it an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Compared to other tools, they are a bit accurate when it comes to CSV uploads."
"It is a scalable solution."
"I like the tool's UI. Its user experience is clear."
"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."
"Apollo.io has positively impacted my organization because before, I was relying on Excel tables and sending manual emails."
"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."
"Very scalable solution that provides customer relationship management, sales, and marketing functions. It's very straightforward to set up, and it supports multi-subsidiary organizations."
"NetSuite CRM+ helps us provide customer support and track schedules for field service."
"The feature that has been most effective in improving sales performance is its alignment with the ordering team."
"We use the product for standard CRM functions like email marketing, account management, scheduling customer profiles, and marketing materials, and for integration with the Suite Commerce."
"The fact that you have all your products with NetSuite CRM+, and you have the ability to add those from the beginning of a lead to a quote to an opportunity, means the whole process flows well compared to using other CRMs in the market."
 

Cons

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."
"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."
"The solution's initial setup process could be better."
"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"The product or service could be improved by incorporating AI functionality to provide intuitive assistance."
"The product needs to improve the warehouse management feature."
"NetSuite's field service automation should be updated. We should be able to fully automate the assignment of service orders to technicians."
"What could be improved in NetSuite CRM+ is its UI, because it's ugly. When you compare it to the Salesforce UI, the UI in Salesforce, particularly its reporting, looks better."
 

Pricing and Cost Advice

"The solution's price is reasonable."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"It ultimately depends on the features and functionalities required for your specific use case."
"Compared to other tools, you have to pay for the NetSuite CRM+ module itself. You will pay a recurring fee regardless of how many users you have, then you will pay a fee per user, per month. Its cost is not a licensing cost per user, but a module cost and a user cost."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Marketing Services Firm
13%
Comms Service Provider
11%
Retailer
7%
Construction Company
23%
Comms Service Provider
20%
Manufacturing Company
10%
Transportation Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Large Enterprise3
No data available
 

Questions from the Community

What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What is your primary use case for Apollo.io?
From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...
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Comparisons

 

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Sample Customers

Information Not Available
2Pure, Accuvant, Adtegrity, Advantage Sign Supply, Bonneville Environmental Foundation, CallidusCloud, Capitol Coffee Systems, Cardinal Path
Find out what your peers are saying about Apollo.io vs. NetSuite CRM+ and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.