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Apollo.io vs SalesLoft comparison

Apollo.io and SalesLoft are both solutions in the Opportunity Management category. Apollo.io is ranked #4 with an average rating of 8.3, while SalesLoft is ranked #11 with an average rating of 8.0. Apollo.io holds a 17.9% mindshare in OM, compared to SalesLoft’s 1.2% mindshare. Additionally, 71% of Apollo.io users are willing to recommend the solution, compared to 100% of SalesLoft users who would recommend it.
Apollo.io
Read 6 Apollo.io reviews
  • 627 Views
  • 627 Comparison Views
71% willing to recommend
SalesLoft
Read 1 SalesLoft review
  • 93 Views
  • 93 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Apollo.io and SalesLoft based on real PeerSpot user reviews.

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To learn more, read our detailed Opportunity Management Report (Updated: June 2025).
Buyer's Guide
Opportunity Management
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
4th
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
SalesLoft
Ranking in Opportunity Management
11th
Average Rating
8.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.9%, up from 11.1% compared to the previous year. The mindshare of SalesLoft is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management
 

Featured Reviews

Vaibhav Patil - PeerSpot reviewer
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available
My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.
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reviewer2668035 - PeerSpot reviewer
Connecting directly with sales tools facilitates seamless outreach and messaging
Being able to set up the cadences in steps is very helpful, where it moves on to the next step, and also where it connects with SalesLoft ( /products/salesloft-reviews ) Sales Navigator. So far, being able to connect directly, instead of switching back and forth to Sales Navigator, has worked well. Also, being able to send messages directly from SalesLoft ( /products/salesloft-reviews ) through LinkedIn Sales Navigator messaging is very useful. I can do everything right from the SalesLoft page without continuously switching between SalesLoft and Sales Navigator.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"Apollo is very user-friendly."
"The product's most valuable feature is its ease of use, especially for beginners."
"I like the tool's UI. Its user experience is clear."
"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."
"It is a scalable solution."
"SalesLoft's customer support has been really good."
 

Cons

"They should provide a larger number of free emails."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."
"The solution's initial setup process could be better."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult."
 

Pricing and Cost Advice

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The solution's price is reasonable."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
13%
Comms Service Provider
7%
Outsourcing Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
See all answers
What is your experience regarding pricing and costs for Apollo.io?
We are using the free version of the solution.
See all answers
What needs improvement with Apollo.io?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
See all answers
What needs improvement with SalesLoft?
Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult. Possibly ad...
See all answers
What is your primary use case for SalesLoft?
Currently, I am focusing on new business, so outreach is important, and cadences are very important.
See all answers
What advice do you have for others considering SalesLoft?
Be precise about your cadences and make them your own. Being able to add or remove steps within the cadences to customize them is amazing. Also, make sure to name your cadences possibly by outreach...
See all answers
 

Comparisons

Pipedrive vs Apollo.io Logo
Pipedrive vs Apollo.io
Compared 68% of the time
monday.com vs Apollo.io Logo
monday.com vs Apollo.io
Compared 15% of the time
Salesforce Sales Cloud vs Apollo.io Logo
Salesforce Sales Cloud vs Apollo.io
Compared 9% of the time
Salesgear vs Apollo.io Logo
Salesgear vs Apollo.io
Compared 8% of the time
More Apollo.io Competitors
No data available
 

Product Reports

Buyer's Guide
Opportunity Management
June 2025
Apollo.io reportDownload Apollo.io product report
Buyer's Guide
Opportunity Management
June 2025
SalesLoft reportDownload SalesLoft product report
 

Also Known As

No data available
Costello
 

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

SalesLoft offers a deeper understanding of customer needs and behaviors, helping businesses deliver meaningful engagement across the customer lifecycle. We help organizations anticipate customer needs, design better journeys, and build more agile, proactive customer strategies.

SalesLoft
 

Sample Customers

Information Not Available
Patientpop, cognism, vena, pandadoc
Buyer's Guide
Opportunity Management
June 2025
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We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.