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Apollo.io vs SalesLoft comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
No ranking in other categories
SalesLoft
Ranking in Opportunity Management
10th
Average Rating
8.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.4%, down from 15.5% compared to the previous year. The mindshare of SalesLoft is 3.5%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.4%
SalesLoft3.5%
Other89.1%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
reviewer2668035 - PeerSpot reviewer
Account Executive at a tech company with 51-200 employees
Connecting directly with sales tools facilitates seamless outreach and messaging
Being able to set up the cadences in steps is very helpful, where it moves on to the next step, and also where it connects with SalesLoft Sales Navigator. So far, being able to connect directly, instead of switching back and forth to Sales Navigator, has worked well. Also, being able to send messages directly from SalesLoft through LinkedIn Sales Navigator messaging is very useful. I can do everything right from the SalesLoft page without continuously switching between SalesLoft and Sales Navigator.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Apollo.io has positively impacted my organization because before, I was relying on Excel tables and sending manual emails."
"I like the tool's UI. Its user experience is clear."
"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."
"It is a scalable solution."
"Compared to other tools, they are a bit accurate when it comes to CSV uploads."
"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."
"The cost of Apollo.io is acceptable and helps in saving costs compared to using multiple tools."
"Apollo is very user-friendly."
"SalesLoft's customer support has been really good."
 

Cons

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"Some Apollo.io numbers are incorrect, especially when cold calling; the numbers often go unanswered, and when someone does answer, it's frequently not the correct person."
"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"The solution's initial setup process could be better."
"The emails are not that accurate, so improvements in that area would be beneficial."
"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult."
 

Pricing and Cost Advice

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The solution's price is reasonable."
Information not available
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Marketing Services Firm
13%
Comms Service Provider
11%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Apollo.io?
My experience with pricing, setup cost, and licensing is that the pricing works on a credit system. For example, discovering a lead or discovering a person costs one credit or an amount of credits....
What needs improvement with Apollo.io?
Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it. It takes several weeks to underst...
What is your primary use case for Apollo.io?
Apollo.io is used primarily for cold outreach, which I do not manage myself, and email campaigns to specific customer segments, which I do manage. A specific example of an email campaign I have man...
What needs improvement with SalesLoft?
Navigating through emails and LinkedIn messages to find which ones have been opened could be improved. I can see email open rates, but identifying who actually opened them is difficult. Possibly ad...
What is your primary use case for SalesLoft?
Currently, I am focusing on new business, so outreach is important, and cadences are very important.
What advice do you have for others considering SalesLoft?
Be precise about your cadences and make them your own. Being able to add or remove steps within the cadences to customize them is amazing. Also, make sure to name your cadences possibly by outreach...
 

Comparisons

 

Also Known As

No data available
Costello
 

Overview

 

Sample Customers

Information Not Available
Patientpop, cognism, vena, pandadoc
Find out what your peers are saying about Salesforce, Apollo.io, Zoho and others in Opportunity Management. Updated: September 2026.
916,197 professionals have used our research since 2012.