What is our primary use case?
My company's clients use the tool for e-commerce.
What is most valuable?
The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses. The only issue with the tool is that it is not cloud-based. Nowadays, everything gets moved into the cloud, and people also want to reduce their dependence on the infrastructure, which is why they are moving out of Oracle ATG. The people who are on Oracle ATG are very happy.
What needs improvement?
The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.
For how long have I used the solution?
I have been using Oracle ATG for eleven years. I act as a managed service provider.
What do I think about the stability of the solution?
Glitches are going to be there if the tool is not implemented in the right way. It is a stable solution compared to whatever competition we have seen.
What do I think about the scalability of the solution?
Overall, scalability is not at all a problem.
How are customer service and support?
Oracle has completely ignored Oracle ATG, and the solution has announced that all support and services associated with the product will be stopped by 2025, but as per a recent announcement, it has been extended to 2030. Considering the SaaS platforms and cloud solutions, Oracle has ignored Oracle ATG. I see that many customers using Oracle ATG want to continue using it. Everything depends on the strategy and decisions of the product's users.
Which solution did I use previously and why did I switch?
I use Salesforce and Oracle.
I haven't really worked with any platforms similar to Oracle ATG.
How was the initial setup?
As a service provider for ten to eleven years, I know how to do the product's initial setup process in a speedy manner. I don't know how difficult the product can be for a technical person to manage. I manage things with the tool, but I am not a technical person.
What was our ROI?
For whomsoever my company had implemented the tool but who have moved on to a different product or their own application like microservices had experienced a good ROI from the use of Oracle ATG as they had increased their footprint big time using an e-commerce platform using e-commerce platform. After some of our company's brick-and-mortar store customers got into e-commerce, they all started to become the number one selling platforms. I am not the right person to tell what the time frame is or what return on investments it offers, but I know that it has given a very good ROI.
What other advice do I have?
The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool.
Maintenance of the tool is not difficult because it is a scalable solution. However, it might not be suitable for small businesses or mid-sized businesses. It may be suitable for some mid-sized to large businesses.
Speaking about the integration capabilities of the product, I would say that compared to the latest applications or app-based applications, which are there in the market as of now, what I understand is that the microservice-based application is much easier and faster for the integrations compared to Oracle ATG. The tool's integration capabilities don't pull it down because, in the product, the APIs are exposed for the integrations.
Everything can be built on top of the product. I don't understand why my people talk about AI in every solution, but I know that when enterprise-level customers want to work with it, they don't want to invest. Some might have a few use cases associated with AI. Though many people talk about AI, not many are implementing AI chatbots or AI voice assistants for their businesses. The people are not implementing anything big with AI. We can certainly have AI for anything, for that matter. Oracle ATG intrinsically will not give users any AI features.
I rate the overall tool an eight out of ten.