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HubSpot Marketing Hub Reviews

Vendor: HubSpot
4.1 out of 5
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What is HubSpot Marketing Hub?

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
Get the HubSpot Marketing Hub Buyer's Guide and find out what your peers are saying about HubSpot Marketing Hub, Salesforce Marketing Cloud, Marketo and more!
HubSpot Marketing Hub is the #3 ranked solution in top Marketing Automation solutions. PeerSpot users give HubSpot Marketing Hub an average rating of 8.2 out of 10. HubSpot Marketing Hub is most commonly compared to Salesforce Marketing Cloud: HubSpot Marketing Hub vs Salesforce Marketing Cloud. HubSpot Marketing Hub is popular among the large enterprise segment, accounting for 42% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 22% of all views.
Buyer's Guide
HubSpot Marketing Hub
October 2025
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Helped 871,358 peers since 2012

Featured HubSpot Marketing Hub reviews

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HubSpot Marketing Hub mindshare

As of October 2025, the mindshare of HubSpot Marketing Hub in the Marketing Automation category stands at 9.3%, down from 10.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.3%
Salesforce Marketing Cloud19.4%
Marketo11.7%
Other59.6%
Marketing Automation

PeerResearch reports based on HubSpot Marketing Hub reviews

TypeTitleDate
CategoryMarketing AutomationOct 20, 2025Download
ProductReviews, tips, and advice from real usersOct 20, 2025Download
ComparisonHubSpot Marketing Hub vs Salesforce Marketing CloudOct 20, 2025Download
ComparisonHubSpot Marketing Hub vs MarketoOct 20, 2025Download
ComparisonHubSpot Marketing Hub vs Oracle EloquaOct 20, 2025Download
Suggested products
TitleRatingMindshareRecommending
Salesforce Marketing Cloud4.219.4%98%60 interviewsAdd to research
Marketo4.211.7%96%26 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Users find HubSpot Marketing Hub valuable for features like lead-nurturing workflows, email marketing, and report customization. It offers automation, intuitive UI, and quick campaign setup. Users appreciate the platform's flexibility for creating landing pages and implementing templates. They benefit from seamless integrations with other tools and its ability to efficiently manage and segment databases. The marketing hub stands out for easy campaign monitoring and effective client communication.
  • "The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."
  • "HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."
  • "HubSpot Marketing Hub should definitely be on your shortlist."

Room for Improvement

HubSpot Marketing Hub requires enhancements in reporting, customization, and integration capabilities. Users find scoring manual and cumbersome. Analytics, especially in social media and lead tracking, needs refinement. The interface could be more intuitive, with better email and workflow functions. There are inconsistencies in notifications and data updates. The landing page feature and customer support leave room for improvement. Pricing and add-on costs are concerns, and automation features could be more robust and personalized.
  • "It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."
  • "My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."
  • "I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

ROI

ROI from HubSpot Marketing Hub varies, as some users find it essential for tracking interactions, reporting approximately seventy percent ROI, while others emphasize the impact of campaign tracking on marketing returns. Efficiency and setup play a crucial role in maximizing returns. HubSpot's capabilities are significant in ensuring good investment results, allowing streamlined operations through features like split-testing and auto-winner systems, ultimately facilitating improved marketing strategies. However, for startups, the free package may be more suitable.

Pricing

Enterprise users find HubSpot Marketing Hub pricing reasonable, though not cheap. Licensing can cost $800-$4,800 per month, with potential onboarding fees of $5,000-$10,000. Many appreciate the value despite initial setup and training costs. While cheaper than some competitors, it remains on the pricier side. HubSpot offers tiered solutions and bundles, providing flexible options for scaling businesses. A free version and trials allow users to explore features before committing to a paid plan.
  • "For our organization, HubSpot was pretty affordable compared to Google Analytics."
  • "I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
  • "The solution is cheaper than its competitors."

Popular Use Cases

Organizations primarily utilize HubSpot Marketing Hub for email marketing, social media management, lead generation, and content aggregation. They integrate it with CRM systems like Salesforce to manage leads. Teams use it to automate marketing processes, develop landing pages, create forms, and track analytics. It supports brand awareness, prospecting, and nurturing existing contacts. HubSpot aids in managing websites, social media channels, and running marketing campaigns, streamlining workflow with analytics, reporting, and A/B testing.

Service and Support

HubSpot Marketing Hub receives praise for responsive and knowledgeable customer service. Users rate technical support highly, describing it as quick, thorough, and proactive. However, there are concerns about lack of depth in some responses, occasional difficulty in understanding issues, and missed follow-ups. Clients appreciate multiple communication channels and a comprehensive online help section. A few report generic answers and limited access on lower payment plans, suggesting variability in assistance quality.

Deployment

Many users described HubSpot Marketing Hub's initial setup as mostly straightforward, though some mentioned complexities. Factors such as integration with Salesforce and DNS configurations influenced ease of setup. Onboarding specialists and customer success reps were highlighted as supportive. Time to complete setup varied, with some requiring technical assistance or additional time for data migration. Generally, users found it manageable, with ratings differing based on user expertise and environment conditions.

Scalability

HubSpot Marketing Hub allows businesses to scale effectively with ease for managing users and contacts. Users highlight its ability to integrate with CRM and marketing tools, although some find it costly with integration challenges. Companies have experienced varying degrees of scalability, but most suggest its capacity to accommodate user expansion and increased activities in marketing and sales. Businesses appreciate HubSpot Marketing Hub's capability in scaling their platforms and increasing usage as needed.

Stability

HubSpot Marketing Hub generally provides stable performance with only occasional issues. Users report minor glitches and some UI bugs, which typically resolve themselves. Most users describe the platform as reliable and commend the responsive support. Stability ratings vary, with some users noting periods of downtime, but such incidents are infrequent. Despite high stability levels, users mention that HubSpot requires further development for optimal performance in some areas.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our HubSpot Marketing Hub Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business23
Midsize Enterprise5
Large Enterprise9
By reviewers
By visitors reading reviews
Company SizeCount
Small Business61
Midsize Enterprise29
Large Enterprise65
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
13%
Educational Organization
7%
Outsourcing Company
6%
Performing Arts
6%
Comms Service Provider
5%
Hospitality Company
4%
Real Estate/Law Firm
4%
Media Company
4%
Non Profit
4%
Energy/Utilities Company
3%
Retailer
3%
Financial Services Firm
3%
Healthcare Company
3%
Construction Company
3%
Insurance Company
1%
Logistics Company
1%
University
1%
Computer Retailer
1%
Wholesaler/Distributor
1%
Marketing Services Firm
1%
Government
1%
Agriculture
1%
Pharma/Biotech Company
1%
Recreational Facilities/Services Company
1%
Renewables & Environment Company
1%
Sports Company
1%

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HubSpot Marketing Hub customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

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Product Categories

Product Categories
Marketing Automation

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HubSpot Marketing Hub Reviews Summary
Author infoRatingReview Summary
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees3.5I've used HubSpot Marketing Hub for 3–4 years; it's user-friendly, integrates well across channels, and offers good visibility, though customization can be tricky. The free version is great for startups, but the paid one adds real value.
Head of Growth at VinciWorks4.5I use HubSpot Marketing Hub primarily for nurturing contacts and reporting. It’s easy to set up campaigns and analyze data, though GDPR compliance for third-party access needs improvement. Split-testing emails is efficient, enhancing our email strategy weekly.
Demand Generation Manager at PeerSpot4.0I use HubSpot Marketing Hub primarily for email marketing due to its easy segmentation and drag-and-drop features, which simplify creating emails and landing pages. However, the email preview feature needs improvement, specifically regarding layout consistency with test emails.
Senior Digital Solutions Analyst at Rich Products4.0No summary available
Marketing Manager at Accscient4.0We use HubSpot Marketing Hub primarily for social media postings, email campaigns, and website analysis. Its tracking and email marketing automation are valuable, but the user interface and pricing could improve. Previously, we used Pardot but chose HubSpot for better alignment.
Campaign Specialist at a computer software company with 1,001-5,000 employees4.0I use HubSpot Marketing Hub for marketing tasks due to its user-friendly drag-and-drop features, improved interface, and efficient automation tools. However, it lacks effective link tracking and conversation continuity in drip campaigns. Overall, it's better than Marketo for templates.
Solutions Architect - Marketing Automation at Nagarro4.0I use HubSpot Marketing Hub for marketing automation, enjoying its easy-to-build workflows and customizable reports. Although the scoring system needs improvement, the platform's integrations and customization options, particularly with React, are valuable assets for organizing campaigns efficiently.
Business Development Intern at Spectrum Analytics4.0We use HubSpot Marketing Hub mainly for email marketing and website traffic analysis. While the email automation is valuable, we face notification reliability issues with Outlook. Despite a 70% ROI, Microsoft 365 and Salesforce were unsuitable alternatives.