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HubSpot Marketing Hub vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
39
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in Marketing Automation
10th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (11th), CRM (25th), Sales Force Automation (6th)
 

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of SugarCRM Platform is 1.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub8.9%
SugarCRM Platform1.7%
Other89.4%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"As a CRM tool, it looks good."
"The product has the most valuable enterprise features."
"The solution helps me to structure and track marketing and sales emails."
"The product's initial setup phase was pretty easy."
"HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal."
"Very user-friendly."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
 

Cons

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."
"An expensive solution."
"Increase the CRM size for sole proprietors before increasing the fee."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The product is not cheap."
"The solution is not recommended for launching investment."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"You cannot include all your entities under one instance at the moment."
"I would like to see more integration on a mobile platform in the next release."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
 

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"I believe an individual license costs $50 per month."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
13%
Outsourcing Company
7%
Educational Organization
7%
Engineering Company
16%
Manufacturing Company
13%
Computer Software Company
10%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about HubSpot Marketing Hub vs. SugarCRM Platform and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.