HubSpot Marketing Hub vs SugarCRM Platform comparison

HubSpot and SugarCRM are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while SugarCRM is ranked #8 with an average rating of 8.5. HubSpot holds a 9.5% mindshare in MA, compared to SugarCRM’s 0.4% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

95 Views
45 Comparison Views

50% willing to recommend

HubSpot Marketing Hub

SugarCRM Platform

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Executive SummaryUpdated on Jan 6, 2025

SugarCRM Platform and HubSpot Marketing Hub compete in CRM and marketing solutions. HubSpot Marketing Hub appears to have the upper hand with advanced marketing tools and seamless scalability.

Features: SugarCRM Platform provides powerful customization, integration capabilities, and core CRM functionalities. HubSpot Marketing Hub excels in marketing automation, lead-nurturing workflows, and email marketing tools.

Room for Improvement: SugarCRM requires improvement in ease of use, deployment speed, and more intuitive user interfaces. HubSpot could enhance customization options, offer better integration for complex CRM needs, and improve analytics depth.

Ease Of Deployment and Customer Service: SugarCRM Platform's complex customization leads to longer deployment times. HubSpot offers streamlined deployment, extensive support, and a customer-centric onboarding approach.

Pricing and ROI: SugarCRM Platform involves higher initial setup costs, impacting short-term ROI. HubSpot Marketing Hub has a clearer pricing model with lower upfront costs, favoring quick ROI for marketing-focused businesses.

To learn more, read our detailed HubSpot Marketing Hub vs. SugarCRM Platform Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. SugarCRM Platform

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), CRM (24th), Sales Force Automation (9th)

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 11.6% compared to the previous year. The mindshare of SugarCRM Platform is 0.4%, down from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution enables the customization of reports."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"Very user-friendly."

"HubSpot is a very helpful solution."

"Customer support is helpful and responsive."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"It's my understanding that the initial setup is a straightforward process."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

More HubSpot Marketing Hub pros

"It has sales email campaigns, plus integration with Active Directory."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"The most valuable aspect of this solution is its low cost."

Cons

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"There are issues with the consistency of notifications."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"HubSpot’s scoring is not good."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

More HubSpot Marketing Hub cons

"I would like to see more integration on a mobile platform in the next release."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"You cannot include all your entities under one instance at the moment."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

Pricing and Cost Advice

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"I believe an individual license costs $50 per month."

"Have sufficient content before signing up for the 30-day trial."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

Educational Organization

75%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

27%

Engineering Company

16%

Computer Software Company

14%

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

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What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

Comparisons

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Compared 37% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

No data available

Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

SugarCRM Platform

April 2025

Download SugarCRM Platform product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

HubSpot Marketing Hub vs. SugarCRM Platform

April 2025

Free Report: HubSpot Marketing Hub vs. SugarCRM Platform

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