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HubSpot Marketing Hub vs LeadSquared comparison

HubSpot and LeadSquared are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while LeadSquared is ranked #9 with an average rating of 7.5. HubSpot holds a 9.5% mindshare in MA, compared to LeadSquared’s 0.7% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 80% of LeadSquared users who would recommend it.
HubSpot Marketing Hub
Read 37 HubSpot Marketing Hub reviews
  • 1,903 Views
  • 1,073 Comparison Views
90% willing to recommend
LeadSquared
Read 4 LeadSquared reviews
  • 202 Views
  • 136 Comparison Views
80% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

HubSpot Marketing Hub and LeadSquared compete in the marketing automation space. HubSpot leads with a wider range of integrated tools, while LeadSquared holds an advantage in pricing and simplicity.

Features: HubSpot Marketing Hub provides advanced customer segmentation, CRM integration, and comprehensive inbound marketing capabilities. In contrast, LeadSquared offers efficient lead management, automation, and analytics to streamline sales processes. HubSpot shines with its expansive toolset for a broad marketing ecosystem, whereas LeadSquared emphasizes streamlined lead management and operational efficiency.

Room for Improvement: HubSpot could improve its learning curve to enhance user experience and reduce initial confusion. Its pricing model might also be reviewed for better accessibility to smaller companies. LeadSquared could benefit from expanding its feature set to compete more effectively with comprehensive solutions. Greater third-party integration options and enhancing its reporting tools could also be advantageous for LeadSquared.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward deployment process supported by intuitive customer service engaging faster implementation. Meanwhile, HubSpot provides extensive resources, requiring a more in-depth understanding due to its rich feature environment. LeadSquared suits businesses looking for simplicity and ongoing support, while HubSpot's comprehensive setup caters to those seeking detailed deployment.

Pricing and ROI: HubSpot demands a higher upfront investment, matching its feature-rich offerings with potential for substantial ROI for businesses maximizing its capabilities. Conversely, LeadSquared presents a more economical entry point with flexible pricing, appealing to budget-conscious operations. It allows for quicker ROI realization, especially for smaller businesses seeking essential marketing tools without additional features.

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To learn more, read our detailed HubSpot Marketing Hub vs. LeadSquared Report (Updated: April 2025).
Buyer's Guide
HubSpot Marketing Hub vs. LeadSquared
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
37
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in Marketing Automation
9th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
CRM (32nd)
 

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 11.6% compared to the previous year. The mindshare of LeadSquared is 0.7%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
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Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot Marketing Hub has kept me updated with alerts."
"The most valuable features are the reports, overall usability, and ease of use."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"HubSpot Marketing Hub should definitely be on your shortlist."
"Very user-friendly."
"The solution enables the customization of reports."
"Ease of editing and creating templates after initial development with the Design Manager."
"As a CRM tool, it looks good."
More HubSpot Marketing Hub pros
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The initial setup is very easy."
 

Cons

"The tool could concentrate on improving the analytics and the overall user experience with AI."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"HubSpot’s scoring is not good."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"The solution is not recommended for launching investment."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"They're not the cheapest."
More HubSpot Marketing Hub cons
"The solution's report section is not very capable and could be improved."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."
 

Pricing and Cost Advice

"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The solution is cheaper than its competitors."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
More HubSpot Marketing Hub pricing and cost advice
"We have an annual renewable license for LeadSquared."
"LeadSquared is not as costly as other CRM solutions."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
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Top Industries

By visitors reading reviews
Educational Organization
75%
Computer Software Company
6%
Manufacturing Company
3%
Financial Services Firm
2%
Computer Software Company
16%
Manufacturing Company
15%
Media Company
10%
Educational Organization
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
See all answers
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
See all answers
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
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What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
See all answers
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
See all answers
 

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Compared 13% of the time
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Compared 8% of the time
Pardot vs HubSpot Marketing Hub Logo
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Compared 5% of the time
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Zoho CRM vs LeadSquared Logo
Zoho CRM vs LeadSquared
Compared 100% of the time
More LeadSquared Competitors
 

Product Reports

Buyer's Guide
HubSpot Marketing Hub
April 2025
HubSpot Marketing Hub reportDownload HubSpot Marketing Hub product report
Buyer's Guide
CRM
March 2025
LeadSquared reportDownload LeadSquared product report
 

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
HubSpot
LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared
 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Buyer's Guide
HubSpot Marketing Hub vs. LeadSquared
April 2025
Free Report: HubSpot Marketing Hub vs. LeadSquared
Find out what your peers are saying about HubSpot Marketing Hub vs. LeadSquared and other solutions. Updated: April 2025.
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