HubSpot Marketing Hub vs LeadSquared comparison

HubSpot and LeadSquared are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.3, while LeadSquared is ranked #9 with an average rating of 7.5. HubSpot holds a 8.9% mindshare in MA, compared to LeadSquared’s 1.7% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 83% of LeadSquared users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,497 Views
1,452 Comparison Views

91% willing to recommend

LeadSquared

Read 5 LeadSquared reviews

991 Views
258 Comparison Views

83% willing to recommend

HubSpot Marketing Hub

LeadSquared

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Executive SummaryUpdated on Jan 6, 2025

HubSpot Marketing Hub and LeadSquared compete in the marketing automation space. HubSpot leads with a wider range of integrated tools, while LeadSquared holds an advantage in pricing and simplicity.

Features: HubSpot Marketing Hub provides advanced customer segmentation, CRM integration, and comprehensive inbound marketing capabilities. In contrast, LeadSquared offers efficient lead management, automation, and analytics to streamline sales processes. HubSpot shines with its expansive toolset for a broad marketing ecosystem, whereas LeadSquared emphasizes streamlined lead management and operational efficiency.

Room for Improvement: HubSpot could improve its learning curve to enhance user experience and reduce initial confusion. Its pricing model might also be reviewed for better accessibility to smaller companies. LeadSquared could benefit from expanding its feature set to compete more effectively with comprehensive solutions. Greater third-party integration options and enhancing its reporting tools could also be advantageous for LeadSquared.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward deployment process supported by intuitive customer service engaging faster implementation. Meanwhile, HubSpot provides extensive resources, requiring a more in-depth understanding due to its rich feature environment. LeadSquared suits businesses looking for simplicity and ongoing support, while HubSpot's comprehensive setup caters to those seeking detailed deployment.

Pricing and ROI: HubSpot demands a higher upfront investment, matching its feature-rich offerings with potential for substantial ROI for businesses maximizing its capabilities. Conversely, LeadSquared presents a more economical entry point with flexible pricing, appealing to budget-conscious operations. It allows for quicker ROI realization, especially for smaller businesses seeking essential marketing tools without additional features.

To learn more, read our detailed HubSpot Marketing Hub vs. LeadSquared Report (Updated: December 2025).

Buyer's Guide

HubSpot Marketing Hub vs. LeadSquared

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (33rd)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of LeadSquared is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
LeadSquared	1.7%
Other	89.4%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"There are customizable templates and we can easily make the templates more dynamic."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"Ease of editing and creating templates after initial development with the Design Manager."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"HubSpot Marketing Hub has kept me updated with alerts."

"HubSpot Marketing Hub should definitely be on your shortlist."

"As a CRM tool, it looks good."

More HubSpot Marketing Hub pros

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

Cons

"The product is not cheap."

"HubSpot’s scoring is not good."

"An expensive solution."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

More HubSpot Marketing Hub cons

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

More HubSpot Marketing Hub pricing and cost advice

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

See all answers

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 5% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 4% of the time

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Zoho CRM vs LeadSquared

Compared 14% of the time

Kapture CRM vs LeadSquared

Compared 12% of the time

CRMNEXT vs LeadSquared

Compared 10% of the time

ExtraaEdge vs LeadSquared

Compared 8% of the time

Zendesk vs LeadSquared

Compared 8% of the time

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Product Reports

Buyer's Guide

HubSpot Marketing Hub

January 2026

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Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Buyer's Guide

HubSpot Marketing Hub vs. LeadSquared

December 2025

Free Report: HubSpot Marketing Hub vs. LeadSquared

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