HubSpot Marketing Hub vs LeadSquared comparison

HubSpot and LeadSquared are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while LeadSquared is ranked #9 with an average rating of 7.5. HubSpot holds a 9.6% mindshare in MA, compared to LeadSquared’s 0.8% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 80% of LeadSquared users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,414 Views
543 Comparison Views

90% willing to recommend

LeadSquared

Read 4 LeadSquared reviews

179 Views
38 Comparison Views

80% willing to recommend

HubSpot Marketing Hub

LeadSquared

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Executive SummaryUpdated on Jan 6, 2025

HubSpot Marketing Hub and LeadSquared compete in the marketing automation space. HubSpot leads with a wider range of integrated tools, while LeadSquared holds an advantage in pricing and simplicity.

Features: HubSpot Marketing Hub provides advanced customer segmentation, CRM integration, and comprehensive inbound marketing capabilities. In contrast, LeadSquared offers efficient lead management, automation, and analytics to streamline sales processes. HubSpot shines with its expansive toolset for a broad marketing ecosystem, whereas LeadSquared emphasizes streamlined lead management and operational efficiency.

Room for Improvement: HubSpot could improve its learning curve to enhance user experience and reduce initial confusion. Its pricing model might also be reviewed for better accessibility to smaller companies. LeadSquared could benefit from expanding its feature set to compete more effectively with comprehensive solutions. Greater third-party integration options and enhancing its reporting tools could also be advantageous for LeadSquared.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward deployment process supported by intuitive customer service engaging faster implementation. Meanwhile, HubSpot provides extensive resources, requiring a more in-depth understanding due to its rich feature environment. LeadSquared suits businesses looking for simplicity and ongoing support, while HubSpot's comprehensive setup caters to those seeking detailed deployment.

Pricing and ROI: HubSpot demands a higher upfront investment, matching its feature-rich offerings with potential for substantial ROI for businesses maximizing its capabilities. Conversely, LeadSquared presents a more economical entry point with flexible pricing, appealing to budget-conscious operations. It allows for quicker ROI realization, especially for smaller businesses seeking essential marketing tools without additional features.

To learn more, read our detailed HubSpot Marketing Hub vs. LeadSquared Report (Updated: June 2025).

Buyer's Guide

HubSpot Marketing Hub vs. LeadSquared

June 2025

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Helped 859,129 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (32nd)

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 11.1% compared to the previous year. The mindshare of LeadSquared is 0.8%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Sadiq H

Campaign Specialist at a computer software company with 1,001-5,000 employees

Useful for drip campaigns, social media, and marketing automation

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

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Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's initial setup phase was pretty easy."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The tool is very stable and very reliable."

"HubSpot Marketing Hub has kept me updated with alerts."

"Technical support is helpful and responsive."

"There are customizable templates and we can easily make the templates more dynamic."

"Ease of editing and creating templates after initial development with the Design Manager."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

More HubSpot Marketing Hub pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

Cons

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"HubSpot’s scoring is not good."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"Increase the CRM size for sole proprietors before increasing the fee."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

More HubSpot Marketing Hub cons

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"The solution’s UI could be more user-friendly."

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I believe an individual license costs $50 per month."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub is less expensive than one of its competitors."

More HubSpot Marketing Hub pricing and cost advice

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

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Top Industries

By visitors reading reviews

Educational Organization

56%

Computer Software Company

11%

Manufacturing Company

Real Estate/Law Firm

Computer Software Company

20%

Media Company

10%

Comms Service Provider

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

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What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

Comparisons

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Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 9% of the time

Pardot vs HubSpot Marketing Hub

Compared 6% of the time

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Zoho CRM vs LeadSquared

Compared 100% of the time

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Product Reports

Buyer's Guide

HubSpot Marketing Hub

June 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

CRM

June 2025

Download LeadSquared product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Buyer's Guide

HubSpot Marketing Hub vs. LeadSquared

June 2025

Free Report: HubSpot Marketing Hub vs. LeadSquared

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