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Apollo.io Reviews

Vendor: Apollo.io
4.1 out of 5
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What is Apollo.io?

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Get the Apollo.io Buyer's Guide and find out what your peers are saying about Apollo.io, monday.com, Salesforce Sales Cloud and more!
Apollo.io is the #2 ranked solution in top Opportunity Management solutions. PeerSpot users give Apollo.io an average rating of 8.2 out of 10. Apollo.io is most commonly compared to monday.com: Apollo.io vs monday.com. Apollo.io is popular among the small business segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a university, accounting for 11% of all views.
Buyer's Guide
Apollo.io
December 2025
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Helped 879,259 peers since 2012

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Apollo.io mindshare

As of December 2025, the mindshare of Apollo.io in the Opportunity Management category stands at 12.0%, down from 14.3% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Opportunity Management Market Share Distribution
ProductMarket Share (%)
Apollo.io12.0%
Salesforce Sales Cloud10.3%
Pipedrive8.2%
Other69.5%
Opportunity Management

PeerResearch reports based on Apollo.io reviews

TypeTitleDate
CategoryOpportunity ManagementDec 30, 2025Download
ProductReviews, tips, and advice from real usersDec 30, 2025Download
ComparisonApollo.io vs Salesforce Sales CloudDec 30, 2025Download
ComparisonApollo.io vs Zoho CRMDec 30, 2025Download
ComparisonApollo.io vs PipedriveDec 30, 2025Download
Suggested products
TitleRatingMindshareRecommending
monday.com4.75.5%98%227 interviewsAdd to research
Salesforce Sales Cloud4.210.3%94%118 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Apollo.io offers valuable features including efficient data retrieval, clear user experience, and industry-specific audience filtering. Users appreciate the intent data, tech stack insights, and user-friendly interface. Its Chrome extension, CRM integration, and lead scoring enhance outreach consistency. The CSV upload feature and Waterfall Enrichment provide accurate contact details and affordable lead options. Filters, ease of use, and automation capabilities significantly boost sales efficiency and lead generation within organizations.
  • "Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."
  • "The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."
  • "Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

Room for Improvement

Apollo.io lacks a comprehensive CRM and pipeline management, causing reliance on third-party tools. Users find the interface somewhat buggy and desire a smoother, more responsive experience. Accurate data and improved email deliverability are also needed. Additionally, expanding information on international contacts and enhancing contact verification would be beneficial. Users request more robust customer support services and innovative features like AI-driven lead searches. Performance issues with loading times and search capabilities add to users' dissatisfaction.
  • "The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."
  • "The emails are not that accurate, so improvements in that area would be beneficial."
  • "Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."

ROI

Users experience significant ROI with Apollo.io, earning over $500 monthly on a $19 subscription, emphasizing time saved and improved opportunities. Apollo.io automates contact searching and data verification, offering reliable leads and better value than ZoomInfo. Despite mixed feedback on pricing changes, it remains cost-effective and beneficial for sales teams with high-quality data. Users often handle their own lead generation and analysis, appreciating Apollo.io's contribution to efficient and accurate contact access.

Pricing

Apollo.io offers competitive pricing appealing to enterprise buyers, with plans ranging from a free version, including 50 emails per month, to $99 monthly for 10,000 emails. Users find the cost affordable compared to competitors like ZoomInfo, praising the model for its value. While the setup costs are minimal, some highlight the benefits of enhancing the free email allowance. The pricing structure includes basic, professional, and unlimited plans, tailored to varied user needs.
  • "Paid versions are likely to provide more accurate information and offer more convenience to users."
  • "With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
  • "The solution's price is reasonable."

Popular Use Cases

Organizations primarily use Apollo.io for identifying B2B leads and gathering contact details of key decision-makers. It assists in reaching out to individuals for sales and partnerships, managing the sales pipeline, and supporting marketing campaigns. Users employ it for data collection, prospecting, and CRM functionalities, focusing on acquiring information about CEOs and high-level executives. They also utilize it for generating emails, phone contacts, and executing email campaigns while analyzing buying intent signals and lead scoring.

Service and Support

Apollo.io's support is generally helpful and available, with a rating of eight to nine out of ten from those who contacted them. Despite positive feedback, some encountered slow response times and repetitive answers, indicating room for efficiency improvements. Those who haven't directly engaged with the service still perceive the support as great. However, there are concerns about the effectiveness of the technical and customer assistance, particularly with data enrichment issues.

Deployment

Users found Apollo.io's initial setup generally easy, with some noting a learning curve due to its many tabs. Some completed deployment in two days and described it as straightforward, even for those without IT backgrounds. Others mentioned that credentials and plan customization were part of the onboarding. Users appreciated its integration into various business operations and the cost-effectiveness compared to similar tools. Most found no significant issues during installation, rating the process highly.

Scalability

Apollo.io effectively scales based on user needs. Users appreciate plan flexibility, though downgrading reduces features. Opinions on scalability vary; some rate it high, while others find it average. It's suitable for small companies due to cost-effectiveness but less so for those with larger budgets. Users acknowledge automation capabilities and helpful alerts. The tool performs well in limited team settings and multiple locations, though for bigger operations, alternatives may better suit enhanced scalability needs.

Stability

Users find Apollo.io generally stable, rating its stability positively. Some experience delays when searching for leads, and heavy app usage can cause account blocks. While some praise its consistent performance and give high stability ratings, others report issues like a heavy, slow interface with stuttering and freezing. Refreshing is often needed to see updated information. Despite these mixed experiences, many are satisfied with its stability.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Apollo.io Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business10
Large Enterprise3
By reviewers
By visitors reading reviews
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise38
By visitors reading reviews

Top industries

By visitors reading reviews
University
11%
Computer Software Company
10%
Financial Services Firm
10%
Marketing Services Firm
9%
Comms Service Provider
7%
Outsourcing Company
7%
Wholesaler/Distributor
5%
Manufacturing Company
5%
Performing Arts
4%
Retailer
4%
Educational Organization
4%
Healthcare Company
4%
Media Company
4%
Legal Firm
3%
Real Estate/Law Firm
3%
Non Profit
3%
Engineering Company
2%
Logistics Company
2%
Hospitality Company
1%
Cloud Solution Provider
1%
Government
1%
Sports Company
1%
Transportation Company
1%
Construction Company
1%
Wellness & Fitness Company
1%
Insurance Company
1%

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Apollo.io Reviews Summary
Author infoRatingReview Summary
Virtual Assistant / Technical Support at Digital Witch Support Community4.0I've used Apollo.io for over six months and find it valuable for prospecting, automation, and CRM integration, though it needs better data accuracy, support responsiveness, and international contact enrichment compared to pricier tools like ZoomInfo.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers3.5I use Apollo.io mainly for finding emails and contact numbers, but its reliability and performance have declined. While features like Waterfall Enrichment are helpful, the UI has become clunky, and support responses are often repetitive.
Consultant at a tech services company with 1,001-5,000 employees4.0I use Apollo.io mainly for contact scraping and intent data; it’s accurate and easy to use, but the LinkedIn breach raised concerns. Despite limitations on the free version, it’s been consistently helpful across multiple roles.
Founder & Group CEO at We Are Team Rocket4.0I've used Apollo.io for four years to accurately source B2B prospect data, with its rich filters and reliable results boosting our campaign ROI, though the pricing structure could be simpler despite its overall great value and support.
Assistant Manager - Lead Generation at Roar Global4.0I use Apollo.io primarily for lead sourcing due to its accurate CSV uploads and affordable pricing, though its UI is laggy and lacks advanced AI features. Overall, it serves my campaigns well despite some data accuracy issues.
Senior Client Services Associate at a marketing services firm with 11-50 employees4.0I've used Apollo.io primarily for prospecting and list building due to its large, well-segmented database and user-friendly interface, though email accuracy needs improvement; overall, it's effective and fairly priced compared to competitors like ZoomInfo.
TL Lead Generations at a consultancy with 11-50 employees3.0No summary available
Chief Production Officer at a manufacturing company with 1-10 employees5.0I've used Apollo.io daily for B2B sales, marketing, and data analysis, finding its extensive filters especially helpful for lead generation, though I'd appreciate a distributor search option; overall, it's essential to my workflow.