No more typing reviews! Try our Samantha, our new voice AI agent.

What is Apollo.io?

Featured Apollo.io reviews

Apollo.io mindshare

As of September 2026, the mindshare of Apollo.io in the Opportunity Management category stands at 7.4%, down from 16.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.4%
Salesforce Sales Cloud8.7%
Zoho CRM6.9%
Other77.0%
Opportunity Management
 
 
Key learnings from peers
Last updated Sep 20, 2026

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

By reviewers
Company SizeCount
Small Business11
Large Enterprise3
By reviewers
By visitors reading reviews
Company SizeCount
Small Business92
Midsize Enterprise38
Large Enterprise48
By visitors reading reviews

Top industries

By visitors reading reviews
Outsourcing Company
15%
Marketing Services Firm
13%
Comms Service Provider
11%
Retailer
7%
University
7%
Media Company
7%
Computer Software Company
6%
Manufacturing Company
5%
Construction Company
5%
Wholesaler/Distributor
5%
Financial Services Firm
4%
Healthcare Company
3%
Real Estate/Law Firm
2%
Legal Firm
2%
Educational Organization
2%
Performing Arts
2%
Recruiting/Hr Firm
1%
Non Profit
1%
Religious Institution
1%
Transportation Company
1%
Government
1%
Cloud Solution Provider
1%
Insurance Company
1%
Wellness & Fitness Company
1%
Hospitality Company
1%

Compare Apollo.io with alternative products

Learn more about Apollo.io

Related questions

 
Apollo.io Reviews Summary
Author infoRatingReview Summary
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers3.5I use Apollo.io mainly for finding emails and contact numbers, but its reliability and performance have declined. While features like Waterfall Enrichment are helpful, the UI has become clunky, and support responses are often repetitive.
Consultant at a tech services company with 1,001-5,000 employees4.0I use Apollo.io mainly for contact scraping and intent data; it’s accurate and easy to use, but the LinkedIn breach raised concerns. Despite limitations on the free version, it’s been consistently helpful across multiple roles.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees4.0I've used Apollo.io for over six months and find it valuable for prospecting, automation, and CRM integration, though it needs better data accuracy, support responsiveness, and international contact enrichment compared to pricier tools like ZoomInfo.
Founder & Group CEO at We Are Team Rocket4.0I've used Apollo.io for four years to accurately source B2B prospect data, with its rich filters and reliable results boosting our campaign ROI, though the pricing structure could be simpler despite its overall great value and support.
Assistant Manager - Lead Generation at Roar Global4.0I use Apollo.io primarily for lead sourcing due to its accurate CSV uploads and affordable pricing, though its UI is laggy and lacks advanced AI features. Overall, it serves my campaigns well despite some data accuracy issues.
Risk Management Assistant Manager at Erada Microfinance4.5I use Apollo.io mainly for customer campaigns, saving much time previously spent manually. Its lead-finding and data features are good, but the complex UI makes onboarding difficult, and the credit-based pricing can be expensive.
Senior Client Services Associate at a marketing services firm with 11-50 employees4.0I've used Apollo.io primarily for prospecting and list building due to its large, well-segmented database and user-friendly interface, though email accuracy needs improvement; overall, it's effective and fairly priced compared to competitors like ZoomInfo.
TL Lead Generations at a consultancy with 11-50 employees3.0I use Apollo.io for multi-channel outreach and workflow automation, which saves time and costs. However, I often find contact data inaccurate, especially in the USA and UK, leading me to consider competitors due to outdated information.
Chief Production Officer at a manufacturing company with 1-10 employees5.0I've used Apollo.io daily for B2B sales, marketing, and data analysis, finding its extensive filters especially helpful for lead generation, though I'd appreciate a distributor search option; overall, it's essential to my workflow.
Customer Intelligence analyst at Hyster-yale Group4.0I find Apollo.io user-friendly and beneficial for our inbound solutions, especially for our sales team. However, there are occasional inaccuracies in the information provided, particularly with emails, which requires improvement. Overall, it's a valuable tool for client engagement.
Mahmood Nazeer - PeerSpot reviewer
Mahmood Nazeer
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers
Sep 4, 2025
Reliability decreases as UI improves with useful features but needs better support
Amran Safari Damiri - PeerSpot reviewer
Amran Safari Damiri
Consultant at a tech services company with 1,001-5,000 employees
Aug 25, 2025
Experience shows efficiency in acquiring accurate contact details and understanding company tech stack for better prospecting
Shadrach Godwish Chukwu - PeerSpot reviewer
Shadrach Godwish Chukwu
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Aug 27, 2025
Efficiency improves with automation, but data accuracy needs enhancement
Tom Simpson - PeerSpot reviewer
Tom Simpson
Founder & Group CEO at We Are Team Rocket
Sep 9, 2025
Extensive filters boost B2B targeting precision and campaign ROI
Zaharan M - PeerSpot reviewer
Zaharan M
Assistant Manager - Lead Generation at Roar Global
Sep 3, 2025
Offers high-quality data sourcing and positive ROI due to cost-effectiveness
BH
Basma Hassan
Risk Management Assistant Manager at Erada Microfinance
Sep 10, 2026
Campaign templates have transformed my customer emails and save me days of repetitive work
Keshawa Liyanage - PeerSpot reviewer
Keshawa Liyanage
Senior Client Services Associate at a marketing services firm with 11-50 employees
Sep 8, 2025
Has enabled and enhances prospecting with extensive data coverage
reviewer2757219 - PeerSpot reviewer
reviewer2757219
TL Lead Generations at a consultancy with 11-50 employees
Sep 14, 2025
Have streamlined daily outreach tasks and reduced costs while needing timely contact data updates
reviewer2754060 - PeerSpot reviewer
reviewer2754060
Chief Production Officer at a manufacturing company with 1-10 employees
Sep 1, 2025
Effective filters drive improved sales efficiency and lead generation
Arbaj Siddiqi - PeerSpot reviewer
Arbaj Siddiqi
Customer Intelligence analyst at Hyster-yale Group
Jun 7, 2024
Doesn't require any maintenance and is user-friendly