I use the solution in my company to create chatbots for our clients, like BMW in India. We have been working on WhatsApp chatbots and Facebook marketing, where we have integrated Adobe Marketo for overall communication. That is how we created a network, which was finally integrated for the consumer side with Meta facilities. That is how we integrated tools.
There are a couple of things that can be improved in the tool. When we are talking about communications, the tool has interoperable cataloging. The only thing that needs a certain level of improvement within Meta is the vernacular, which can be dependent, as we cannot choose the process of communication that is happening in it. After I launch a bot, if I move from one country to another, and if the entire communication is happening in German, while I have just moved from France, and I need to buy a particular choice of vehicle, then I would want the entire communication to happen in my language. What Meta does not allow as of now is that if I am reaching out to you in French, then only you can have the conversation in French. You cannot select a language in the middle of a conversation. If I want to have a conversation in French, there is a very limited selection. Until and unless a conversation is triggered from a particular language, we do not have the option to choose another language. The tool gives you flexibility in the language, but that is on the business and not on the customer, which sometimes limits the approachability aspect.
