Chatter vs Workplace by Facebook comparison

Chatter and Workplace by Facebook compete in the internal communication and collaboration platform segment. Workplace by Facebook seems to have an upper hand due to its integration capabilities and higher customer satisfaction regarding feature set and overall value.

Features: Chatter provides strong collaboration tools integrated with Salesforce, with task management, social networking capabilities, and the ability to create groups for project-specific work. Users can follow records for updates and utilize Publisher Actions for custom page creations. Workplace by Facebook offers comprehensive communication tools, seamless integration with Facebook's ecosystem, advanced customization options, and a familiar interface which makes it easy to use. The platform also incorporates a knowledge library and allows storage of conversations and files for future reference.

Room for Improvement: Chatter could improve by enhancing its integration options outside the Salesforce ecosystem, expanding customer support beyond Salesforce users, and incorporating more customization options. Workplace by Facebook can focus on offering direct API integration rather than relying on third-party providers, enhancing support and deployment in legacy systems like Microsoft Dynamics, and improving the flexibility of its business service providers agreements.

Ease of Deployment and Customer Service: Chatter offers straightforward deployment within Salesforce, focusing on users familiar with the Salesforce environment. Support is primarily directed at Salesforce users. Workplace by Facebook supports deployment across various enterprise systems, offering dedicated and comprehensive support options that align well with broader organizational needs.

Pricing and ROI: Chatter's integration-centric setup within Salesforce may lead to lower initial costs and an ROI aligned with the Salesforce ecosystem. On the other hand, Workplace by Facebook may have higher upfront costs but potentially offers higher ROI due to its extensive feature set and integration capabilities. The potential for long-term organizational benefits could justify Workplace's expense.