Adobe Experience Manager vs Workplace by Facebook comparison

Adobe Experience Manager vs. Workplace by Facebook

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Enterprise Social Software

6th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (8th), Web Content Management (3rd), Digital Experience Platforms (DXP) (1st)

Workplace by Facebook

Ranking in Enterprise Social Software

9th

Average Rating

7.8

Reviews Sentiment

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Enterprise Social Software category, the mindshare of Adobe Experience Manager is 3.3%, up from 2.0% compared to the previous year. The mindshare of Workplace by Facebook is 3.2%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Social Software

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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Aryan Singh1

Product Manager at Infozion

Offers good integration features but needs to offer more flexibility in the language option offered

There are a couple of things that can be improved in the tool. When we are talking about communications, the tool has interoperable cataloging. The only thing that needs a certain level of improvement within Meta is the vernacular, which can be dependent, as we cannot choose the process of communication that is happening in it. After I launch a bot, if I move from one country to another, and if the entire communication is happening in German, while I have just moved from France, and I need to buy a particular choice of vehicle, then I would want the entire communication to happen in my language. What Meta does not allow as of now is that if I am reaching out to you in French, then only you can have the conversation in French. You cannot select a language in the middle of a conversation. If I want to have a conversation in French, there is a very limited selection. Until and unless a conversation is triggered from a particular language, we do not have the option to choose another language. The tool gives you flexibility in the language, but that is on the business and not on the customer, which sometimes limits the approachability aspect.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"It's a complete package. You don't need to look elsewhere for digital marketing."

"The integration of customer behavior and website setup is impressive."

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."

"I like the profiling and segmentation."

"It is easy to learn. You don't need to be an advanced Java developer."

More Adobe Experience Manager pros

"A full-featured collaboration tool that is as easy to use as Facebook."

"Storage is the best thing about the solution."

"The solution is used as a knowledge platform for sharing knowledge and information that everybody can easily access."

"The product was easy to use."

"The tool's integration feature benefited the workflow...it helped centralize communication."

Cons

"Adobe Experience Manager's pricing could be improved."

"Adobe's technical support is so-so."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

"A little bit of background knowledge of coding and website structure is required."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"The solution's pricing and stability could be improved."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"The licenses are very expensive."

More Adobe Experience Manager cons

"There needs to be a restriction on who can download content."

"The conferencing feature does not work well with multiple parties or locations."

"The implementation could be made easier."

"The product should allow users to assign tasks and automate processes."

"What Meta does not allow as of now is that if I am reaching out to you in French, then only you can have the conversation in French. You cannot select a language in the middle of a conversation."

Pricing and Cost Advice

"It's really costly."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"The solution seemed expensive to me."

"The regular package costs us $4 per user per month."

"The cost has become one-tenth of the cost in comparison to the old techniques. As we were able to qualify and nurture these leads, the overall cost of the entire sales process was reduced."

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Top Industries

By visitors reading reviews

Educational Organization

39%

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

12%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

While there are many aspects that could be improved, discussing them would require more time. The licensing model is opaque, and technical support could be improved, especially for smaller companies.

What is your primary use case for Adobe Experience Manager?

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.

What do you like most about Workplace by Facebook?

The solution is used as a knowledge platform for sharing knowledge and information that everybody can easily access.

What needs improvement with Workplace by Facebook?

What is your primary use case for Workplace by Facebook?

I use the solution in my company to create chatbots for our clients, like BMW in India. We have been working on WhatsApp chatbots and Facebook marketing, where we have integrated Adobe Marketo for ...

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Product Reports

Adobe Experience Manager

Download Adobe Experience Manager product report

Enterprise Social Software

Download Workplace by Facebook product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

Facebook Workplace, Facebook at Work

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Facebook Workplace is a dedicated and secure space for companies to connect, communicate and collaborate. Organizations of all sizes can use familiar Facebook features such as News Feed, groups, messages and events to get things done.

Sample Customers

Metra

Royal Bank of Scotland, UST Global, DNB Bank, Smart, IJM Corporation, Telenor Group, Mobilink, Landmark Group, Yes Bank, BrightTALK, Kenshoo, Godrej Consumer Products

Adobe Experience Manager vs. Workplace by Facebook