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Adobe Experience Manager vs Workplace by Facebook comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 23, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Enterprise Social Software
5th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
21
Ranking in other categories
Enterprise Content Management (7th), Web Content Management (2nd), Digital Experience Platforms (DXP) (1st)
Workplace by Facebook
Ranking in Enterprise Social Software
8th
Average Rating
7.8
Reviews Sentiment
8.4
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Enterprise Social Software category, the mindshare of Adobe Experience Manager is 3.4%, up from 2.0% compared to the previous year. The mindshare of Workplace by Facebook is 3.2%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Social Software
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
Aryan Singh1 - PeerSpot reviewer
Offers good integration features but needs to offer more flexibility in the language option offered
There are a couple of things that can be improved in the tool. When we are talking about communications, the tool has interoperable cataloging. The only thing that needs a certain level of improvement within Meta is the vernacular, which can be dependent, as we cannot choose the process of communication that is happening in it. After I launch a bot, if I move from one country to another, and if the entire communication is happening in German, while I have just moved from France, and I need to buy a particular choice of vehicle, then I would want the entire communication to happen in my language. What Meta does not allow as of now is that if I am reaching out to you in French, then only you can have the conversation in French. You cannot select a language in the middle of a conversation. If I want to have a conversation in French, there is a very limited selection. Until and unless a conversation is triggered from a particular language, we do not have the option to choose another language. The tool gives you flexibility in the language, but that is on the business and not on the customer, which sometimes limits the approachability aspect.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a complete package. You don't need to look elsewhere for digital marketing."
"I like the profiling and segmentation."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"It is easy to learn. You don't need to be an advanced Java developer."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"Adobe Experience Manager is pretty stable."
"The solution is used as a knowledge platform for sharing knowledge and information that everybody can easily access."
"Storage is the best thing about the solution."
"The product was easy to use."
"A full-featured collaboration tool that is as easy to use as Facebook."
"The tool's integration feature benefited the workflow...it helped centralize communication."
 

Cons

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"The solution's pricing and stability could be improved."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"The licenses are very expensive."
"Adobe Experience Manager's pricing could be improved."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"Programming model could be improved, it's a monolithic solution."
"The conferencing feature does not work well with multiple parties or locations."
"What Meta does not allow as of now is that if I am reaching out to you in French, then only you can have the conversation in French. You cannot select a language in the middle of a conversation."
"There needs to be a restriction on who can download content."
"The product should allow users to assign tasks and automate processes."
"The implementation could be made easier."
 

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's really costly."
"The cost has become one-tenth of the cost in comparison to the old techniques. As we were able to qualify and nurture these leads, the overall cost of the entire sales process was reduced."
"The solution seemed expensive to me."
"The regular package costs us $4 per user per month."
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Top Industries

By visitors reading reviews
Educational Organization
19%
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
The content is created as Adobe Experience Manager has an author, publisher, and dispatcher. However, there is a feature missing where if content is created on the UAT environment and needs to be t...
What is your primary use case for Adobe Experience Manager?
We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware port...
What do you like most about Workplace by Facebook?
The solution is used as a knowledge platform for sharing knowledge and information that everybody can easily access.
What needs improvement with Workplace by Facebook?
There are a couple of things that can be improved in the tool. When we are talking about communications, the tool has interoperable cataloging. The only thing that needs a certain level of improvem...
What is your primary use case for Workplace by Facebook?
I use the solution in my company to create chatbots for our clients, like BMW in India. We have been working on WhatsApp chatbots and Facebook marketing, where we have integrated Adobe Marketo for ...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
Facebook Workplace, Facebook at Work
 

Overview

 

Sample Customers

Metra
Royal Bank of Scotland, UST Global, DNB Bank, Smart, IJM Corporation, Telenor Group, Mobilink, Landmark Group, Yes Bank, BrightTALK, Kenshoo, Godrej Consumer Products
Find out what your peers are saying about Adobe Experience Manager vs. Workplace by Facebook and other solutions. Updated: June 2025.
858,649 professionals have used our research since 2012.