Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #19 with an average rating of 8.0, while SAP is ranked #3 with an average rating of 7.7. Pipedrive holds a 0.8% mindshare in CRM, compared to SAP’s 4.1% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

1,031 Views
701 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,830 Views
3,562 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 27, 2025

SAP CRM and Pipedrive are prominent players in the CRM category. SAP CRM has an edge for larger enterprises due to its extensive customization and integration capabilities, while Pipedrive leads in user-friendliness and cost-effectiveness for smaller businesses.

Features: SAP CRM offers robust marketing planning, lead management, and advanced analytics. It integrates seamlessly with SAP ERP and offers extensive customization and detailed reporting. Pipedrive provides a user-friendly interface with flexible data structures, automation, and effective reporting tools.

Room for Improvement: SAP CRM faces challenges like an aging interface, high complexity for non-SAP users, and a need for more agile features. Improving user-friendliness and AI integration are key areas for enhancement. Pipedrive needs better documentation, expanded automation options, and enhanced integration. Users also desire more transparent pricing.

Ease of Deployment and Customer Service: SAP CRM's deployment is typically more complex due to hybrid or on-premises implementations, with customer service varying by partner, though 24/7 technical support is available. Pipedrive offers simpler deployment on public and private clouds, with responsive customer service accessible via multiple channels.

Pricing and ROI: SAP CRM is generally expensive, with high licensing costs making it more suitable for large enterprises, though it promises strong long-term ROI. Pipedrive offers flexible pricing plans, making it more cost-effective for small businesses and allowing for a quicker return on investment thanks to its balance of functionality and affordability.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: September 2025).

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

19th

Ranking in Local Government CRM

10th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (3rd), Sales Force Automation (8th)

SAP CRM

Ranking in CRM

3rd

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Pipedrive is 0.8%, down from 0.9% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	4.1%
Pipedrive	0.8%
Other	95.1%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is pretty easy to use and intuitive."

"The solution is very stable."

"The usability of the solution is its valuable feature."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"The most valuable feature is the ability to create timelines and custom fields."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"It's very flexible and we can really fit it into our business model."

More Pipedrive pros

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"The platform is highly scalable."

"SAP CRM's most valuable at a branch level."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The product integrates with third-party tools easily."

More SAP CRM pros

Cons

"New features sometimes seem bolted on rather than being smooth."

"You must pay more if you need an additional feature."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The product is expensive."

"The platform could be even more robust."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Reporting capabilities of the solution could be improved."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

More Pipedrive cons

"The solution is expensive."

"There is no scope for integration because SAP does not allow any personal integration."

"CRM is costlier than its competitors."

"The interface could be improved."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"The product is very expensive."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"SAP CRM could improve by being easier to use and customer-friendly."

More SAP CRM cons

Pricing and Cost Advice

"As of now, the pricing and value are quite good."

"Pipedrive is relatively more affordable than other solutions."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"The price of Pipedrive has been reasonable."

"The product is expensive but provides valuable services."

"The solution is affordable."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

"The licensing model for SAP CRM is customer-based."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"The product is expensive."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"SAP CRM costs approximately a couple of thousand a month."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The solution is expensive."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Retailer

10%

Comms Service Provider

Outsourcing Company

Manufacturing Company

12%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

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Compared 54% of the time

monday.com for Enterprise vs Pipedrive

Compared 13% of the time

Zoho CRM vs Pipedrive

Compared 9% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 7% of the time

Odoo vs Pipedrive

Compared 6% of the time

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Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 21% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

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Product Reports

Buyer's Guide

Pipedrive

August 2025

Download Pipedrive product report

Buyer's Guide

SAP CRM

August 2025

Download SAP CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: September 2025.

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