Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #26 with an average rating of 7.8, while SAP is ranked #3 with an average rating of 7.7. Pipedrive holds a 0.8% mindshare in CRM, compared to SAP’s 3.9% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

1,029 Views
689 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,674 Views
3,417 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 27, 2025

SAP CRM and Pipedrive are prominent players in the CRM category. SAP CRM has an edge for larger enterprises due to its extensive customization and integration capabilities, while Pipedrive leads in user-friendliness and cost-effectiveness for smaller businesses.

Features: SAP CRM offers robust marketing planning, lead management, and advanced analytics. It integrates seamlessly with SAP ERP and offers extensive customization and detailed reporting. Pipedrive provides a user-friendly interface with flexible data structures, automation, and effective reporting tools.

Room for Improvement: SAP CRM faces challenges like an aging interface, high complexity for non-SAP users, and a need for more agile features. Improving user-friendliness and AI integration are key areas for enhancement. Pipedrive needs better documentation, expanded automation options, and enhanced integration. Users also desire more transparent pricing.

Ease of Deployment and Customer Service: SAP CRM's deployment is typically more complex due to hybrid or on-premises implementations, with customer service varying by partner, though 24/7 technical support is available. Pipedrive offers simpler deployment on public and private clouds, with responsive customer service accessible via multiple channels.

Pricing and ROI: SAP CRM is generally expensive, with high licensing costs making it more suitable for large enterprises, though it promises strong long-term ROI. Pipedrive offers flexible pricing plans, making it more cost-effective for small businesses and allowing for a quicker return on investment thanks to its balance of functionality and affordability.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: September 2025).

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

26th

Ranking in Local Government CRM

14th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (4th), Sales Force Automation (9th)

SAP CRM

Ranking in CRM

3rd

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Pipedrive is 0.8%, up from 0.8% compared to the previous year. The mindshare of SAP CRM is 3.9%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	3.9%
Pipedrive	0.8%
Other	95.3%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Srini-Dhanaraj

Founder & CEO at imfine.club

The product is stable, it has a lot of features, and the user interface is excellent

SAP C4C is very simple. We used it for a simple module, like lead and opportunity. The integration capabilities on the cloud are a bit rigid. It is not flexible. When people visit websites, we take the cookies, try to create leads and communicate with them. Organizations that want to buy the product must consider their return on investment and why they need SAP. They must consider why they cannot use any other product. If the business process is complex and we need good integration, we can choose SAP. The solution is complex for businesses where people place orders and make payments. We will have to integrate the solution with a data warehouse for the communication to go in and out. I rate the product a five out of ten for such a scenario. If an organization only does sales and marketing, I rate the tool an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's very flexible and we can really fit it into our business model."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"It is a stable platform."

"The initial setup is straightforward."

"The solution is very stable."

"The solution is pretty easy to use and intuitive."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most valuable feature is the ability to create timelines and custom fields."

More Pipedrive pros

"The solution is easy to use."

"SAP CRM integrates well with SAP ERP which is useful."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"SAP CRM has a good performance."

"SAP CRM's most valuable at a branch level."

"The primary use case for us is lead creation and data management."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The solution is stable."

More SAP CRM pros

Cons

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"You must pay more if you need an additional feature."

"The automation process is challenging."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"The platform could be even more robust."

"Reporting capabilities of the solution could be improved."

More Pipedrive cons

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"The interface could be improved."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

More SAP CRM cons

Pricing and Cost Advice

"We pay $1000 a month for the tool."

"The price of Pipedrive has been reasonable."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"The solution is affordable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive is relatively more affordable than other solutions."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

More Pipedrive pricing and cost advice

"There is a license required to use SAP CRM."

"The licensing model for SAP CRM is customer-based."

"The solution is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"They should reduce the price to target small businesses."

"There is a license required for the solution and most of my clients purchase an annual license."

"The product is costly."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Outsourcing Company

13%

Retailer

Comms Service Provider

Manufacturing Company

12%

Computer Software Company

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

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Compared 7% of the time

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Compared 7% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 6% of the time

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Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 19% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

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Product Reports

Buyer's Guide

Pipedrive

October 2025

Download Pipedrive product report

Buyer's Guide

SAP CRM

September 2025

Download SAP CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: September 2025.

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