Domo vs Oracle Analytics Cloud comparison

Domo and Oracle are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #6 with an average rating of 7.8, while Oracle is ranked #19 with an average rating of 8.0. Domo holds a 2.4% mindshare in BIT, compared to Oracle’s 1.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 77% of Oracle users who would recommend it.

Domo

Read 48 Domo reviews

9,987 Views
5,892 Comparison Views

85% willing to recommend

Oracle Analytics Cloud

Read 28 Oracle Analytics Cloud reviews

5,983 Views
4,188 Comparison Views

77% willing to recommend

Domo

Oracle Analytics Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Oracle Analytics Cloud compete in the analytics and business intelligence category. Domo is favored for its rapid prototyping and user-friendly approach, while Oracle Analytics Cloud is preferred by larger enterprises due to its strong data visualization and integration capabilities.

Features: Domo offers rapid prototyping, user-friendliness, and extensive data connectors, enhancing data handling ease from multiple sources. It is valued for its ETL capabilities, allowing flexible data transformation. Oracle Analytics Cloud provides robust data visualization and consolidation, seamless integration with existing infrastructures, and advanced analytics and machine learning for deep insights.

Room for Improvement: Domo faces challenges with large data sets, and its visualization options are less advanced, impacting scalability and analytics depth. Integration capabilities and technical support lack agility. Oracle Analytics Cloud's complexity and cost are concerns, with users seeking improved machine learning features, more intuitive interfaces, and enhanced data handling flexibility.

Ease of Deployment and Customer Service: Domo supports on-premises and hybrid cloud deployment, with responsive yet sometimes overstretched support services post-deployment. Oracle Analytics Cloud offers cloud and hybrid deployment, with noted slower technical support and initial setup challenges, although customer service is generally knowledgeable.

Pricing and ROI: Domo is considered expensive but offers significant ROI and has a flexible pricing structure beneficial for negotiations, yet its cost may deter smaller companies. Oracle Analytics Cloud is also costly yet delivers strong ROI for enterprises willing to invest in its comprehensive capabilities, although its pricing can discourage cost-sensitive users.

To learn more, read our detailed Domo vs. Oracle Analytics Cloud Report (Updated: August 2026).

Buyer's Guide

Domo vs. Oracle Analytics Cloud

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

6th

Ranking in Data Visualization

7th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (19th), Business Performance Management (7th), Reporting (4th)

Oracle Analytics Cloud

Ranking in BI (Business Intelligence) Tools

19th

Ranking in Data Visualization

16th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.4%, down from 5.8% compared to the previous year. The mindshare of Oracle Analytics Cloud is 1.4%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	2.4%
Oracle Analytics Cloud	1.4%
Other	96.2%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

DavidMalizia

Head Of Data And Ai at a tech services company with 11-50 employees

Data projects have grown rapidly and support complex analytics and quick dashboard delivery

Some things that could be improved in Oracle Analytics Cloud is definitely the way it works. In some cases, for example, if you want to create analytic functions such as the percentage of a measure over another, which is a straightforward question you might ask, it appears simple to do, but the result is not what you expect. I would make it more user-friendly in terms of creating new measures. The measure creation feature could be improved. In terms of functionality, there are not many functions that are completely missing. There is one aspect that if you compare it with Power BI from Microsoft, which works completely in memory and therefore puts everything in memory to allow many calculations on the fly on what is in memory, that is missing, but it is architecturally different and would not be possible to ask for something like that. Some time features and time series analysis functions could be improved. Calculating a year ago and previous period functions could definitely work with some improvement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has the best GUI. And it already has an ETL tool embedded in it..."

"It produces the best output."

"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."

"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The pipeline features and data ingestions in Domo are quite good."

"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

More Domo pros

"The stability of the product itself by virtue of the fact that it's a cloud product and Oracle is responsible for its hosting is valuable."

"The technical support services are good."

"The most valuable features of the solution are dashboarding and data visualization."

"We use Analytics because we have a model for it which can be easily customized, and implementation time can be reduced because of this."

"It has the best feature for data augmentation."

"It's really an enterprise solution. It has a dashboard, like standard dashboarding functionality. It also has reporting capabilities for producing pixel-perfect reports, bursting large volumes of a document if you need to. It has interactive data discovery functionality, which you would use to explore your data, bring your own data, and merge it with maybe the data from an enterprise data warehouse to get new insights from the pre-existing data. It has machine learning embedded in the solution. If you're new to machine learning, it's a really good way to get into it, because it's all within this platform, and it's really easy to use."

"The ability to quickly search for and access relevant data is crucial."

"Oracle Analytics Cloud is more refined compared to the on-premises version of OBIEE."

More Oracle Analytics Cloud pros

Cons

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."

"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"Significantly negative. It is a very expensive product with a lot of problems and limitations. I would strongly advise anyone to avoid it."

More Domo cons

"This solution could be more adaptable in its application."

"Sharing dataflows is not possible at this time, and the custom chart functionality is not available."

"The product should be improved in terms of connectors; right now the top twenty connectors are available, but OneDrive and Teradata are missing."

"As with most BI tools, the visualizations can be made much nicer."

"As with most BI tools, the visualizations can be made much nicer. Currently, it has standard visualizations. They've been adding new visualizations, but we see animated visualizations from other vendors. It would be nice to have similar visualizations, such as the swarming visualizations, which are fairly new and very popular at the moment. I haven't seen that with Oracle. That would be nice."

"The interfaces could be improved and some in-memory operations could be built into Oracle Analytics."

"The implementation of generative AI and machine learning should improve"

"The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment."

More Oracle Analytics Cloud cons

Pricing and Cost Advice

"The pricing differs from customer to customer, depending on the package."

"It is on the pricier end."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"I think it is reasonable."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"For about 100 users our cost is $95,800."

More Domo pricing and cost advice

"The tool's pricing is not unreasonable or non-competitive."

"It is an expensive platform."

"We pay on a monthly basis and it is $10 per user each month."

"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."

"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."

"A highly cost-effective solution"

"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."

"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."

More Oracle Analytics Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

Financial Services Firm

University

Comms Service Provider

Government

10%

Financial Services Firm

10%

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	7
Large Enterprise	11

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

Which Oracle product is better - OBIEE or Analytics Cloud?

Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...

See all answers

What is your experience regarding pricing and costs for Oracle Analytics Cloud?

Pricing for Oracle Analytics Cloud works with how much you want it to cost. We have clients who have bought large amounts of Oracle and the price per product has gone down massively because they bo...

See all answers

What needs improvement with Oracle Analytics Cloud?

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 20% of the time

Microsoft Power BI vs Domo

Compared 18% of the time

Google Data Studio vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

More Domo Competitors

Oracle OBIEE vs Oracle Analytics Cloud

Compared 7% of the time

SAP Business Data Cloud vs Oracle Analytics Cloud

Compared 6% of the time

Zoho Analytics vs Oracle Analytics Cloud

Compared 6% of the time

SAP BusinessObjects Business Intelligence vs Oracle Analytics Cloud

Compared 6% of the time

Tableau Enterprise vs Oracle Analytics Cloud

Compared 6% of the time

More Oracle Analytics Cloud Competitors

Product Reports

Buyer's Guide

Domo

August 2026

Download Domo product report

Buyer's Guide

Oracle Analytics Cloud

July 2026

Download Oracle Analytics Cloud product report

Also Known As

corda

Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV

Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

Oracle Analytics Cloud offers enterprise-grade dashboarding, visualization, and data integration with machine learning and NLP capabilities. Its cloud infrastructure supports data preparation, predictive analysis, and business analytics, enhancing decision-making for global users.

Oracle Analytics Cloud excels in providing a comprehensive platform for financial, procurement, and HR analytics. It integrates seamlessly with systems like ERP and Primavera, allowing users to develop dashboards for financial status, personal data management, and predictive sales analysis. Known for its ease of use and capacity to handle large data volumes, it supports enterprise-level transactions across financials and logistics, offering stakeholders valuable insights. However, improvements are needed in visualization variety, cost efficiency, and performance speed. Certain areas such as connectors, data modeling features, flexibility, and support resources require enhancement.

What are the most significant features of Oracle Analytics Cloud?

Enterprise-Grade Dashboarding: Offers robust visualization and reporting capabilities.
Data Visualization: Provides intuitive visual tools for data analysis.
Data Integration: Seamlessly connects with ERP, Primavera, and other systems.
Machine Learning: Incorporates ML for smarter analytics and predictions.
Natural Language Processing: Simplifies search and data queries with NLP.
Automatic Dashboards: Generates dashboards through the Explain function.

What are the key benefits and ROI of choosing Oracle Analytics Cloud?

Ease of Use: User-friendly interface simplifies data analysis for teams.
Scalability: Handles large data volumes and grows with business needs.
Fast Performance: Quickly processes and analyzes data to aid decision-making.
Secure Business Analytics: Offers secure data preparation and analysis.

In industries like finance, procurement, and HR analytics, Oracle Analytics Cloud supports decision-making by integrating with existing systems such as ERP and Primavera. Users create dashboards for assessing financial status and predicting sales, aiding business intelligence and enterprise transactions, especially in financials and logistics.

Oracle

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Sejong Hospital

Buyer's Guide

Domo vs. Oracle Analytics Cloud

August 2026

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