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SAS Marketing Automation vs Siebel Marketing Resource Management comparison

The compared SAS and Oracle solutions aren't in the same category. SAS is ranked #12 in MA , and holds a 1.9% mindshare in the category. Oracle is ranked #13 in MRM , and holds a 3.6% mindshare. Additionally, 100% of SAS users are willing to recommend the solution.
SAS Marketing Automation
Read 2 SAS Marketing Automation reviews
  • 217 Views
  • 172 Comparison Views
100% willing to recommend
Siebel Marketing Resource M...
  • 23 Views
  • 16 Comparison Views
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between SAS Marketing Automation and Siebel Marketing Resource Management based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: April 2025).
Buyer's Guide
Marketing Automation
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Marketing Automation
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
Marketing Automation (12th)
Siebel Marketing Resource M...
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (13th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAS Marketing Automation is designed for Marketing Automation and holds a mindshare of 1.9%, up 1.8% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 3.6% mindshare, down 4.3% since last year.
Marketing Automation
Marketing Resource Management
 

Featured Reviews

Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Computer Software Company
21%
Comms Service Provider
16%
University
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Comparisons

Salesforce Marketing Cloud vs SAS Marketing Automation Logo
Salesforce Marketing Cloud vs SAS Marketing Automation
Compared 100% of the time
More SAS Marketing Automation Competitors
No data available
 

Product Reports

Buyer's Guide
Marketing Automation
April 2025
SAS Marketing Automation reportDownload SAS Marketing Automation product report
No data available
 

Also Known As

SAS Campaign Management
No data available
 

Overview

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS
Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
Oracle
 

Sample Customers

Staples
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
Buyer's Guide
Marketing Automation
April 2025
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.