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Salesforce Service Cloud vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Salesforce Service Cloud improves ROI through efficiency, visibility, and integration, yielding up to 50% ROI amidst varying challenges.
Sentiment score
6.2
Zendesk delivers cost savings and efficiency with flexible pricing and integration, addressing operational needs despite ROI measurement challenges.
Salesforce Service Cloud requires significant maintenance effort to see ROI.
Lead Solutions Architect at a financial services firm with 11-50 employees
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
We were able to offer a seamless 24/7 support experience and meet all our SLAs due to the robust nature of the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Customer Service

Sentiment score
5.6
Salesforce Service Cloud is praised for responsiveness and community support, though premium support is recommended for complex issues.
Sentiment score
6.4
Zendesk support is generally responsive and professional, with some users experiencing delays and a lack of 24/7 chat support.
Unless you have premium support, assistance is restricted.
Lead Solutions Architect at a financial services firm with 11-50 employees
Salesforce directly does not give you the support, and it is through the partner that you have to go, leading to some time delays.
Head Of Information Technology at SAISOFT
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The technical support provided by Zendesk has been very satisfactory.
CEO at Etcetera Networks
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
 

Scalability Issues

Sentiment score
8.1
Salesforce Service Cloud is scalable, customizable, and cloud-based, enabling seamless growth and integration for enterprise-level adaptability.
Sentiment score
7.4
Zendesk scales well across team sizes, despite challenges in backups, updates, customization, and larger organization's specific scalability needs.
Salesforce Service Cloud is the most advanced in scalability, rating around nine to ten.
Head Of Information Technology at SAISOFT
Nobody can compete with Salesforce Service Cloud's scalability.
Lead Solutions Architect at a financial services firm with 11-50 employees
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
Zendesk's scalability is excellent.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Stability Issues

Sentiment score
7.9
Salesforce Service Cloud is stable and reliable, with rare disruptions, excellent support, and scalability when following best practices.
Sentiment score
7.8
Zendesk is stable and reliable, with occasional outages swiftly resolved, making it ideal for small businesses and startups.
We rarely encounter stability issues with Salesforce Service Cloud, although when they occur, they cause significant disruption.
Lead Solutions Architect at a financial services firm with 11-50 employees
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The stability has been quite reliable.
CEO at Etcetera Networks
 

Room For Improvement

Salesforce Service Cloud needs UI/UX improvements, pricing adjustments, stability, better integrations, and enhanced reporting, email, and AI capabilities.
Zendesk users seek improved usability, better integration, enhanced reporting, customization, mobile support, streamlined management, and communication tools.
Salesforce Service Cloud should focus on simplification.
Lead Solutions Architect at a financial services firm with 11-50 employees
Configuring Flows in Salesforce Service Cloud is very difficult.
Assosiate Partner at Autana Business Partners
It could be better in areas such as media; it does not handle media effectively, particularly with pictures and uploads.
CTO at Glenavoo Digital
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

Salesforce Service Cloud's high costs can be offset by negotiating contracts, offering flexible licensing and significant functionality for large teams.
Zendesk's pricing can be high, impacting decisions, but offers flexibility and valuable CX features if negotiated effectively.
The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.
Application Owner at a government with 1,001-5,000 employees
Salesforce Service Cloud is expensive.
Lead Solutions Architect at a financial services firm with 11-50 employees
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

Salesforce Service Cloud excels in customization, integration, automation, and scalability, offering real-time data, email management, and extensive API support.
Zendesk excels in integration, user-friendly ticket management, automation, customization, and robust analytics to enhance productivity and user experience.
Salesforce Service Cloud improved our organization with its mobile capabilities.
Application Owner at a government with 1,001-5,000 employees
Salesforce Service Cloud offers pre-built packages that are best in class.
Lead Solutions Architect at a financial services firm with 11-50 employees
Usability is one of the strongest characteristics of Salesforce Service Cloud.
Assosiate Partner at Autana Business Partners
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
 

Categories and Ranking

Salesforce Service Cloud
Ranking in CRM Customer Engagement Centers
2nd
Ranking in Help Desk Software
6th
Ranking in Knowledge Management Software
4th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
IT Alerting and Incident Management (6th)
Zendesk
Ranking in CRM Customer Engagement Centers
4th
Ranking in Help Desk Software
4th
Ranking in Knowledge Management Software
3rd
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
66
Ranking in other categories
CRM (8th), IT Service Management (ITSM) (6th), Sales Force Automation (4th), Reporting (10th), Community Platforms (1st), AI Customer Support (7th), AI IT Support (5th)
 

Mindshare comparison

As of January 2026, in the CRM Customer Engagement Centers category, the mindshare of Salesforce Service Cloud is 11.1%, down from 18.9% compared to the previous year. The mindshare of Zendesk is 6.9%, up from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Salesforce Service Cloud11.1%
Zendesk6.9%
Other82.0%
CRM Customer Engagement Centers
 

Featured Reviews

reviewer2688993 - PeerSpot reviewer
Lead Solutions Architect at a financial services firm with 11-50 employees
Leverage top-tier automation capabilities while streamlining complex naming conventions
Salesforce Service Cloud offers pre-built packages that are best in class. The automation capabilities have evolved over time, consolidating previous features into Salesforce flows. However, these work best when everything is within Salesforce Service Cloud and everyone has a license. Without an enterprise MuleSoft license, external interactions complicate automation significantly.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Performing Arts
9%
University
8%
Outsourcing Company
8%
Computer Software Company
9%
Performing Arts
8%
Manufacturing Company
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise24
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Service Cloud?
I do not have any knowledge of the cost regarding Salesforce Service Cloud.
What needs improvement with Salesforce Service Cloud?
I face challenges with Salesforce Service Cloud because it requires and is difficult to customize. It could be better in areas such as media; it does not handle media effectively, particularly with...
What is your primary use case for Salesforce Service Cloud?
I am not a user, partner, reseller, or implementer as we implemented it ourselves. We do SLA management through Salesforce Service Cloud, which is the role of Service Analytics.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...
What needs improvement with Zendesk Support?
As of right now, I have nothing that comes to mind as an improvement needed or a feature that could work differently or be enhanced. I think across the board, Zendesk is amazing, and because they a...
 

Also Known As

Service Cloud
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Stanley Black & Decker, Coca-Cola, Activision, Wells Fargo, Spotify, Aldo, Philips, The Red Cross, Blue Shield of California, Sprouts Farmers Market, Direct Energy Solar, Inspirato, Kiva
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Salesforce Service Cloud vs. Zendesk and other solutions. Updated: December 2025.
879,768 professionals have used our research since 2012.