QBO vs Zoho Analytics comparison

Unscrambl, Inc and Zoho are both solutions in the BI (Business Intelligence) Tools category. Unscrambl, Inc is ranked #61, while Zoho is ranked #7 with an average rating of 7.8. Unscrambl, Inc holds a 0.4% mindshare in BIT, compared to Zoho’s 0.8% mindshare. Additionally, 85% of Unscrambl, Inc users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

QBO

Read 6 QBO reviews

260 Views
260 Comparison Views

85% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

1,271 Views
699 Comparison Views

97% willing to recommend

QBO

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and QBO are competing in the business analytics and accounting software category. Zoho Analytics has the upper hand in analytics and collaboration, whereas QBO is stronger in accounting functionalities.

Features: Zoho Analytics offers diverse graph generation, effortless summary view creation, and seamless integration with other Zoho products. Its AI capabilities enhance business insights, making it particularly useful for generating complex reports. QBO stands out for online accessibility, robust banking, and streamlined invoicing features. Its batch processing capabilities and integration with various platforms make it user-friendly, particularly for sales and order processing.

Room for Improvement: Zoho Analytics could benefit from more graphic options, simplified data handling, and improved SQL debugging. Users also express a need for better statistical tools and faster support. QBO could improve with advanced keyboard navigation, enhanced inventory management, and better integration features. A client portal and flexible invoicing would also enhance its offering.

Ease of Deployment and Customer Service: Zoho Analytics provides flexibility with deployment options like Public, Private, Hybrid Cloud, and On-Premises. QBO, mainly on Public Cloud, offers good customer service and helpful resources for onboarding. Zoho receives mixed reviews regarding support speed, but overall technical assistance is positively noted.

Pricing and ROI: Zoho Analytics is competitively priced with scalable plans, providing a good return on investment by reducing data management costs. QBO's higher price reflects its comprehensive accounting solutions, offering long-term benefits with additional service integrations. Zoho is positioned as an affordable choice, while QBO justifies its cost through its extensive feature set.

To learn more, read our detailed QBO vs. Zoho Analytics Report (Updated: September 2025).

Buyer's Guide

QBO vs. Zoho Analytics

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

QBO

Ranking in BI (Business Intelligence) Tools

61st

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Reporting (9th), Data Visualization (6th), Embedded BI (6th)

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of QBO is 0.4%, up from 0.0% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Zoho Analytics	0.8%
QBO	0.4%
Other	98.8%

BI (Business Intelligence) Tools

Featured Reviews

Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

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Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

Experience with advanced analytics and visualization features boosts decision making

I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"QBO has a very good reconciliation tool."

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."

"Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy."

"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."

"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."

"We find Zoho Analytics easy to use, making it very beneficial for our operations."

"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."

"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

More Zoho Analytics pros

Cons

"Inventory capabilities are lacking in the cloud version."

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

"The dashboards can be improved by making them customizable in a more granular manner."

"The support team doesn't have full awareness of the system capabilities."

"The solution does not provide call center facilities for customer support."

"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."

"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."

"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."

"It would be great to have more user input fields which can be used on dashboards."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."

More Zoho Analytics cons

Pricing and Cost Advice

"The solution is expensive."

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

"I give the pricing a nine out of ten."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"The tool's pricing is similar to other Zoho applications and is affordable."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"This solution is reasonable as far as pricing is concerned."

"The pricing is okay. It is fair compared to the market."

"The product is expensive."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"For one license the pricing is about $35 a user."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

Non Profit

Comms Service Provider

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

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What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

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What needs improvement with Zoho Analytics?

In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.

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Comparisons

No data available

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Product Reports

Buyer's Guide

QBO

September 2025

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Buyer's Guide

Zoho Analytics

September 2025

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Also Known As

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Zoho Reports

Overview

QBO combines the power of natural language and spontaneous collaboration to deliver on-demand insights to the decision-makers. Winning features of QBO: 1. Easily connect to multiple internal and external datasets 2. Slice-and-diced data in infinite ways using natural language (English) and interactive visualizations 3. Responds easily to descriptive, diagnostic, predictive and prescriptive questions 4. Native integration with Microsoft Teams 5. Save and share your findings easily on interactive boards URL of the product : https://www.unscrambl.com/qbo-insights/ Powered by Unscrambl, we believe that our increasingly complex world of data can be simplified and transformed into actionable insights, saving valuable time and resources for every business. Unscrambl develops next-generation conversational analytics software that gives business users the power to access and consume data instantly and collaboratively. Unscrambl is headquartered in the United States and has offices in Singapore, Turkey, India, and the Philippines. For more information, please visit www.unscrambl.com

Unscrambl, Inc

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

QBO vs. Zoho Analytics

September 2025

Free Report: QBO vs. Zoho Analytics

Find out what your peers are saying about QBO vs. Zoho Analytics and other solutions. Updated: September 2025.

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