QBO vs Zoho Analytics comparison

Unscrambl, Inc and Zoho are both solutions in the BI (Business Intelligence) Tools category. Unscrambl, Inc is ranked #62, while Zoho is ranked #15 with an average rating of 8.0. Unscrambl, Inc holds a 0.1% mindshare in BIT, compared to Zoho’s 0.5% mindshare. Additionally, 85% of Unscrambl, Inc users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

QBO

Read 6 QBO reviews

130 Views
18 Comparison Views

85% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

737 Views
324 Comparison Views

96% willing to recommend

QBO

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and QBO are competing in the business analytics and accounting software category. Zoho Analytics has the upper hand in analytics and collaboration, whereas QBO is stronger in accounting functionalities.

Features: Zoho Analytics offers diverse graph generation, effortless summary view creation, and seamless integration with other Zoho products. Its AI capabilities enhance business insights, making it particularly useful for generating complex reports. QBO stands out for online accessibility, robust banking, and streamlined invoicing features. Its batch processing capabilities and integration with various platforms make it user-friendly, particularly for sales and order processing.

Room for Improvement: Zoho Analytics could benefit from more graphic options, simplified data handling, and improved SQL debugging. Users also express a need for better statistical tools and faster support. QBO could improve with advanced keyboard navigation, enhanced inventory management, and better integration features. A client portal and flexible invoicing would also enhance its offering.

Ease of Deployment and Customer Service: Zoho Analytics provides flexibility with deployment options like Public, Private, Hybrid Cloud, and On-Premises. QBO, mainly on Public Cloud, offers good customer service and helpful resources for onboarding. Zoho receives mixed reviews regarding support speed, but overall technical assistance is positively noted.

Pricing and ROI: Zoho Analytics is competitively priced with scalable plans, providing a good return on investment by reducing data management costs. QBO's higher price reflects its comprehensive accounting solutions, offering long-term benefits with additional service integrations. Zoho is positioned as an affordable choice, while QBO justifies its cost through its extensive feature set.

To learn more, read our detailed QBO vs. Zoho Analytics Report (Updated: June 2025).

Buyer's Guide

QBO vs. Zoho Analytics

June 2025

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Helped 857,162 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

QBO

Ranking in BI (Business Intelligence) Tools

62nd

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

15th

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Reporting (11th), Data Visualization (10th), Embedded BI (7th)

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of QBO is 0.1%, up from 0.0% compared to the previous year. The mindshare of Zoho Analytics is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

Read full review

Laban Kipngeno

Network Security and Data Specialist at JW Seagon

It's come along way, reviewing it in 2025, and it's a lot more versatile than it was 2 years ago.

Zia serves as a powerful tool for efficiently navigating and retrieving insights from extensive datasets. It enables users to perform rapid searches and gain quick access to relevant information, streamlining the process of analyzing and understanding large volumes of data. This capability significantly enhances decision-making by providing timely and accurate insights tailored to the user's needs.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

"QBO has a very good reconciliation tool."

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."

"The initial setup is straightforward."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"It's a very strong analytics tool."

"The tool's most valuable feature is its dashboard."

"The front end of this solution including the graph generation using SQL has been most useful."

More Zoho Analytics pros

Cons

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"The dashboards can be improved by making them customizable in a more granular manner."

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

"Inventory capabilities are lacking in the cloud version."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"The platform's pricing needs improvement."

"It would be great to have more user input fields which can be used on dashboards."

"The customer service and support for this solution could be improved by faster response times."

"There should be more types of graphics available for use in the reports."

"The support for Zoho Analytics is pathetic."

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"The navigation on the interface is not intuitive."

More Zoho Analytics cons

Pricing and Cost Advice

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

"The solution is expensive."

"I give the pricing a nine out of ten."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"This solution is reasonable as far as pricing is concerned."

"The product's licensing is reasonable."

"The product is expensive."

"I don't feel that price is an issue for this product."

"For one license the pricing is about $35 a user."

"The pricing is okay. It is fair compared to the market."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

61%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

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What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

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What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

No data available

Microsoft Power BI vs Zoho Analytics

Compared 33% of the time

Tableau vs Zoho Analytics

Compared 21% of the time

Apache Superset vs Zoho Analytics

Compared 18% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 15% of the time

Profitbase InFront vs Zoho Analytics

Compared 12% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

QBO

May 2025

Download QBO product report

Buyer's Guide

Zoho Analytics

May 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

QBO combines the power of natural language and spontaneous collaboration to deliver on-demand insights to the decision-makers. Winning features of QBO: 1. Easily connect to multiple internal and external datasets 2. Slice-and-diced data in infinite ways using natural language (English) and interactive visualizations 3. Responds easily to descriptive, diagnostic, predictive and prescriptive questions 4. Native integration with Microsoft Teams 5. Save and share your findings easily on interactive boards URL of the product : https://www.unscrambl.com/qbo-insights/ Powered by Unscrambl, we believe that our increasingly complex world of data can be simplified and transformed into actionable insights, saving valuable time and resources for every business. Unscrambl develops next-generation conversational analytics software that gives business users the power to access and consume data instantly and collaboratively. Unscrambl is headquartered in the United States and has offices in Singapore, Turkey, India, and the Philippines. For more information, please visit www.unscrambl.com

Unscrambl, Inc

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

QBO vs. Zoho Analytics

June 2025

Free Report: QBO vs. Zoho Analytics

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