QBO vs Zoho Analytics comparison

Unscrambl, Inc and Zoho are both solutions in the BI (Business Intelligence) Tools category. Unscrambl, Inc is ranked #49, while Zoho is ranked #7 with an average rating of 8.0. Unscrambl, Inc holds a 0.6% mindshare in BIT, compared to Zoho’s 1.0% mindshare. Additionally, 85% of Unscrambl, Inc users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

QBO

Read 6 QBO reviews

460 Views
460 Comparison Views

85% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

1,830 Views
1,116 Comparison Views

97% willing to recommend

QBO

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and QBO are competing in the business analytics and accounting software category. Zoho Analytics has the upper hand in analytics and collaboration, whereas QBO is stronger in accounting functionalities.

Features: Zoho Analytics offers diverse graph generation, effortless summary view creation, and seamless integration with other Zoho products. Its AI capabilities enhance business insights, making it particularly useful for generating complex reports. QBO stands out for online accessibility, robust banking, and streamlined invoicing features. Its batch processing capabilities and integration with various platforms make it user-friendly, particularly for sales and order processing.

Room for Improvement: Zoho Analytics could benefit from more graphic options, simplified data handling, and improved SQL debugging. Users also express a need for better statistical tools and faster support. QBO could improve with advanced keyboard navigation, enhanced inventory management, and better integration features. A client portal and flexible invoicing would also enhance its offering.

Ease of Deployment and Customer Service: Zoho Analytics provides flexibility with deployment options like Public, Private, Hybrid Cloud, and On-Premises. QBO, mainly on Public Cloud, offers good customer service and helpful resources for onboarding. Zoho receives mixed reviews regarding support speed, but overall technical assistance is positively noted.

Pricing and ROI: Zoho Analytics is competitively priced with scalable plans, providing a good return on investment by reducing data management costs. QBO's higher price reflects its comprehensive accounting solutions, offering long-term benefits with additional service integrations. Zoho is positioned as an affordable choice, while QBO justifies its cost through its extensive feature set.

To learn more, read our detailed QBO vs. Zoho Analytics Report (Updated: December 2025).

Buyer's Guide

QBO vs. Zoho Analytics

December 2025

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Helped 880,954 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

QBO

Ranking in BI (Business Intelligence) Tools

49th

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Reporting (6th), Data Visualization (7th), Embedded BI (6th)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of QBO is 0.6%, up from 0.0% compared to the previous year. The mindshare of Zoho Analytics is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Zoho Analytics	1.0%
QBO	0.6%
Other	98.4%

BI (Business Intelligence) Tools

Featured Reviews

Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

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Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

"QBO has a very good reconciliation tool."

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."

"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."

"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."

"Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy."

"We find Zoho Analytics easy to use, making it very beneficial for our operations."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

More Zoho Analytics pros

Cons

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

"Inventory capabilities are lacking in the cloud version."

"The dashboards can be improved by making them customizable in a more granular manner."

"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."

"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."

"The solution does not provide call center facilities for customer support."

"The hourly pricing needs improvement."

"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."

"The navigation on the interface is not intuitive."

"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

More Zoho Analytics cons

Pricing and Cost Advice

"The solution is expensive."

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

"I give the pricing a nine out of ten."

"The pricing is okay. It is fair compared to the market."

"I don't feel that price is an issue for this product."

"The product's licensing is reasonable."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"The product is expensive."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"For one license the pricing is about $35 a user."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

12%

Manufacturing Company

Comms Service Provider

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

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What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

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What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

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Product Reports

Buyer's Guide

QBO

January 2026

Download QBO product report

Buyer's Guide

Zoho Analytics

December 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

QBO combines the power of natural language and spontaneous collaboration to deliver on-demand insights to the decision-makers. Winning features of QBO: 1. Easily connect to multiple internal and external datasets 2. Slice-and-diced data in infinite ways using natural language (English) and interactive visualizations 3. Responds easily to descriptive, diagnostic, predictive and prescriptive questions 4. Native integration with Microsoft Teams 5. Save and share your findings easily on interactive boards URL of the product : https://www.unscrambl.com/qbo-insights/ Powered by Unscrambl, we believe that our increasingly complex world of data can be simplified and transformed into actionable insights, saving valuable time and resources for every business. Unscrambl develops next-generation conversational analytics software that gives business users the power to access and consume data instantly and collaboratively. Unscrambl is headquartered in the United States and has offices in Singapore, Turkey, India, and the Philippines. For more information, please visit www.unscrambl.com

Unscrambl, Inc

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

QBO vs. Zoho Analytics

December 2025

Free Report: QBO vs. Zoho Analytics

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