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Pipedrive vs SAP CRM vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Pipedrive is 0.8%, down from 0.9% compared to the previous year. The mindshare of Salesforce Sales Cloud is 3.7%, down from 10.6% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Sales Cloud3.7%
SAP CRM4.1%
Pipedrive0.8%
Other91.4%
CRM
 

Featured Reviews

Willem Lambrechts - PeerSpot reviewer
Offers the ability to create multiple pipelines and the flexibility in filtering and reporting
We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.
Kamal Deep - PeerSpot reviewer
Experience exceptional project enhancements and seamless automation integration
Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is pretty easy to use and intuitive."
"The solution is very stable."
"The usability of the solution is its valuable feature."
"The most valuable feature is the ability to create timelines and custom fields."
"The initial setup is straightforward."
"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."
"It is a stable platform."
"It's very flexible and we can really fit it into our business model."
"We can also customize Salesforce Sales Cloud to our customer's company requirements. As for your demand, you can customize it. There are so many configurations we can do with the application. There is a lot of functionality that you can implement. It's an easy-to-use, user-friendly, and secure platform."
"There is a ton of information on the dashboard. Reports are also there for us. We can analyze information across the team and across a period, such as quarterly or annually."
"The most valuable features of Salesforce Sales Cloud are code hub management and sale opportunity management."
"I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise."
"The solution is stable."
"The type of customization that comes with Salesforce CRM gives me a lot of liberty and ease of access to add any information that I wish to add. For example, the name, email ID, designation, the name of the decision maker, when the client joined the company, and the amount of influence he will have on the product."
"The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems."
"Salesforce Sales Cloud is very user-friendly, and simple to create dashboards and extract the reports. Additionally, it integrates well with other applications."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"It was comfortable setting up the tool."
"The tool is easy to use."
"The most valuable feature is lead management and integration."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"SAP is very easy to use."
"The solution is stable."
 

Cons

"The automation process is challenging."
"New features sometimes seem bolted on rather than being smooth."
"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."
"Reporting capabilities of the solution could be improved."
"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."
"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."
"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."
"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."
"The user interface could be more intuitive. I had some challenges with how to convert from a lead to an opportunity."
"My age-old complaint with Salesforce Sales Cloud is that it has to be refreshed because it's a cloud-based system. If you make any updates, you have to refresh and save because you're fundamentally looking at what's running in the cloud. It can be slow since you constantly refresh and save the screen. If you were running a local application, like a local CRM system, as you input anything, it would be more seamless."
"The solution's configuration could be improved because getting a purchase order and administrating the right fields can be a real headache for us, especially when the Sales Cloud system enters an error stage."
"Salesforce could improve its response speed. Compared to AWS, it is slower, which could be a hindrance."
"The solution is secure. However, they could always improve on security."
"The problem is the solution has gotten so big, it's very complex now. It's a bit difficult to figure out how to do certain actions."
"It is a bit pricey."
"It could have a more user-friendly interface."
"There could be some specific configurable options on the UI level to improve visibility."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"When features do get added, we would like the product to notify us in a timely way."
"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."
"SAP CRM could improve by being easier to use and customer-friendly."
"They should improve the design to make it more appealing to users."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
 

Pricing and Cost Advice

"The price of Pipedrive has been reasonable."
"We pay $1000 a month for the tool."
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"Pipedrive is relatively more affordable than other solutions."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
"As of now, the pricing and value are quite good."
"The solution is affordable."
"The licensing fees are reasonable."
"We must pay for the licenses."
"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."
"Sales Cloud is quite expensive."
"We pay a yearly subscription fee."
"Pricing is reasonable."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."
"The company has seen an increase in revenue."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"The pricing from SAP is good but it takes time to realize the investment."
"They should reduce the price to target small businesses."
"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"The licensing model for SAP CRM is customer-based."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Retailer
10%
Comms Service Provider
8%
Outsourcing Company
8%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
9%
University
7%
Manufacturing Company
12%
University
9%
Financial Services Firm
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise26
Large Enterprise40
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What do you like most about Pipedrive?
The most valuable feature is the ability to create timelines and custom fields.
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
From a customer perspective, it's a very stable system, and people are used to its functionalities, good and bad. Imp...
What is your primary use case for Salesforce Sales Cloud?
For managing two different things, I'm managing some sales pipeline, the pipeline of sales of some products, and also...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.
867,676 professionals have used our research since 2012.