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Oracle CRM vs Percolate comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Average Rating
7.8
Reviews Sentiment
6.4
Number of Reviews
43
Ranking in other categories
CRM (13th), Marketing Automation (7th)
Percolate
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (11th), Content Marketing Software (4th), Social Media Management Solutions (6th)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Oracle CRM is designed for CRM and holds a mindshare of 1.0%, down 3.1% compared to last year.
Percolate, on the other hand, focuses on Marketing Resource Management, holds 6.7% mindshare, up 3.8% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
Oracle CRM1.0%
Microsoft Dynamics CRM2.8%
Salesforce Sales Cloud2.4%
Other93.8%
CRM
Marketing Resource Management Mindshare Distribution
ProductMindshare (%)
Percolate6.7%
Aprimo14.2%
BrandMaker10.4%
Other68.7%
Marketing Resource Management
 

Featured Reviews

reviewer2758776 - PeerSpot reviewer
IT Consultant at a tech services company with 51-200 employees
Has improved process coverage and integration while offering strong analytics and user experience
The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.
it_user712047 - PeerSpot reviewer
Senior Manager of Creative Media
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very good system and I believe that they are the oldest loyalty system on the market."
"It's very easy to find any customer-related data."
"Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics."
"Oracle CRM is a stable solution."
"Customer service and support I rate ten out of ten."
"It is very simple."
"The most important feature is the ability to assign a plan using the manual close function."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives."
 

Cons

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"It’s complex to customize the tool."
"My experience with Oracle when it comes to price negotiation was very bad."
"The product is complicated to use for new users."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"The data visualization should be better in Oracle CRM."
"There are a lot of batches and technical issues."
"Analytics are set up in a confusing way that could be better streamlined for usability; certain functions for social sharing could be enhanced, such as integrating hashtag suggestions and tagging capabilities."
 

Pricing and Cost Advice

"The product’s pricing is very high."
"The licensing is on a yearly basis."
"Compared to alternative solutions Oracle CRM is expensive."
"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
University
10%
Manufacturing Company
9%
Construction Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise2
Large Enterprise25
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...
What is your primary use case for Oracle CRM?
My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...
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Also Known As

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Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: June 2026.
903,067 professionals have used our research since 2012.