NetApp EF-Series All Flash Arrays vs Pure FlashArray X NVMe comparison

NetApp EF-Series All Flash Arrays vs. Pure FlashArray X NVMe

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NetApp EF-Series All Flash ...

Ranking in All-Flash Storage

27th

Average Rating

8.6

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

15th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of NetApp EF-Series All Flash Arrays is 0.6%, up from 0.6% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the ability to set a specific margin of performance to a specific workload."

"I would have to say performance at this point, because the application it is based on is so diverse."

"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"The initial setup is pretty straightforward."

"We use it for our VDI environment, and have not had any complaints with it."

"This storage solution is both stable and scalable, and it works for our needs."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

More NetApp EF-Series All Flash Arrays pros

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Technical support has been helpful and responsive."

"The high availability of the product is the most valuable feature."

"Overall stability is very good. It is a very stable solution."

"One of the best features is the support, which is excellent."

More Pure FlashArray X NVMe pros

Cons

"NetApp could improve the speed of the rebuilding rate."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"The management interface, while very reliable, it seems a little old now and could maybe use a little modernization."

"The support of the product is an area with certain shortcomings where improvements are required."

"This solution does not have any compression or deduplication."

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

"This solution has limited storage."

More NetApp EF-Series All Flash Arrays cons

"Maybe the price can be reduced since the solution is very expensive."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The pricing of this solution is competitive with other vendors here in Egypt."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The price point for EF is considerably lower than the alternatives."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"This solution is not available to many users because the cost is very expensive."

More NetApp EF-Series All Flash Arrays pricing and cost advice

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Comms Service Provider

10%

Manufacturing Company

10%

Educational Organization

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license.

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's support to be top-notch because it is an area that has changed a lot in the product....

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

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Product Reports

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Also Known As

NetApp EF540, NetApp EF-Series

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

RP Data, Western Oregon University, Toei Animation

Fremont Bank, Judson ISD, The Nielsen Company

NetApp EF-Series All Flash Arrays vs. Pure FlashArray X NVMe