NetApp EF-Series All Flash Arrays vs Pure FlashArray X NVMe comparison

NetApp and Pure Storage are both solutions in the All-Flash Storage category. NetApp is ranked #24 with an average rating of 9.0, while Pure Storage is ranked #17 with an average rating of 8.7. NetApp holds a 0.9% mindshare in AFS, compared to Pure Storage’s 1.4% mindshare. Additionally, 97% of NetApp users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

NetApp EF-Series All Flash ...

Read 39 NetApp EF-Series All Flash Arrays reviews

1,029 Views
988 Comparison Views

97% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

2,070 Views
1,697 Comparison Views

100% willing to recommend

NetApp EF-Series All Flash ...

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and Pure FlashArray X NVMe are top-tier storage solutions. Pure FlashArray X NVMe stands out for its superior features, making it worth the cost.

Features: NetApp EF-Series offers strong performance with low latency and high IOPS. Pure FlashArray X NVMe has enhanced NVMe support, advanced data protection features, and better overall NVMe capabilities.

Room for Improvement: NetApp EF-Series could benefit from better integration options, management tools, and improved scalability. Pure FlashArray X NVMe would be better with improved scalability, firmware stability, and enhanced integration options.

Ease of Deployment and Customer Service: NetApp EF-Series deployment is quick and straightforward with a slight learning curve, and customer service is responsive but can be enhanced. Pure FlashArray X NVMe is highly rated for its swift deployment and excellent customer support, exceeding user expectations.

Pricing and ROI: NetApp EF-Series All Flash Arrays offer competitive pricing with a strong ROI, appealing to budget-conscious buyers. Pure FlashArray X NVMe, while more expensive, delivers a compelling ROI due to its advanced features and performance benefits.

To learn more, read our detailed NetApp EF-Series All Flash Arrays vs. Pure FlashArray X NVMe Report (Updated: December 2025).

Buyer's Guide

NetApp EF-Series All Flash Arrays vs. Pure FlashArray X NVMe

December 2025

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NetApp EF-Series All Flash ...

Ranking in All-Flash Storage

24th

Average Rating

8.6

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

17th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of NetApp EF-Series All Flash Arrays is 0.9%, up from 0.6% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	1.4%
NetApp EF-Series All Flash Arrays	0.9%
Other	97.7%

All-Flash Storage

Featured Reviews

Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Read full review

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The benefits are better up-time, better response time."

"The speed is the most valuable feature."

"The most valuable feature of this solution is its speed."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."

"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

More NetApp EF-Series All Flash Arrays pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable feature of this solution is its ease of use."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

More Pure FlashArray X NVMe pros

Cons

"This solution has limited storage."

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

"There could be better integration with some of our Cisco products."

"The only major drawback is the replication between EF-Series units."

"Better support technicians for CAPP."

"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."

"The support of the product is an area with certain shortcomings where improvements are required."

More NetApp EF-Series All Flash Arrays cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"The software layer has to improve."

"I'd like to see the product implement active replication for vehicles such as VMware."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"Adding some functions to the product would be beneficial."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The price point for EF is considerably lower than the alternatives."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"Adding more capacity will increase the cost."

More NetApp EF-Series All Flash Arrays pricing and cost advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Performing Arts

11%

Manufacturing Company

Comms Service Provider

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

Questions from the Community

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license.

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's support to be top-notch because it is an area that has changed a lot in the product....

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I started with NetApp, and I am still selling it even after I started my own comp...

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

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Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

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Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Also Known As

NetApp EF540, NetApp EF-Series

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

RP Data, Western Oregon University, Toei Animation

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

NetApp EF-Series All Flash Arrays vs. Pure FlashArray X NVMe

December 2025

Free Report: NetApp EF-Series All Flash Arrays vs. Pure FlashArray X NVMe

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