Dell PowerStore vs NetApp EF-Series All Flash Arrays comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while NetApp is ranked #26 with an average rating of 9.5. Dell Technologies holds a 15.9% mindshare in AFS, compared to NetApp’s 0.7% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and Dell PowerStore are leading solutions in the storage array market. Dell PowerStore often edges out with its advanced features and flexibility, despite NetApp EF-Series being favored for its competitive pricing and reliable support.

Features: NetApp EF-Series All Flash Arrays are praised for their high performance and simplicity, offering efficient data protection and management. Dell PowerStore stands out with its scale-up and scale-out architecture, advanced deduplication, and integration with VMware. Users find Dell PowerStore's features more extensive and adaptable to various workloads.

Room for Improvement: NetApp EF-Series users seek more advanced automation capabilities and improved scalability options. Dell PowerStore users express a need for greater stability in software updates and enhanced initial setup processes. Dell PowerStore generally receives more favorable feedback despite these concerns.

Ease of Deployment and Customer Service: NetApp EF-Series is commended for its straightforward deployment and robust customer support. Dell PowerStore, while noted for its intuitive deployment experience, faces criticism for occasional complexities in advanced configurations. Both products are supported well, but NetApp EF-Series leads in ease of initial deployment.

Pricing and ROI: NetApp EF-Series is appreciated for its competitive pricing and solid ROI backed by lower setup costs. Dell PowerStore, though seen as an initial higher investment, is valued for its long-term ROI due to its extensive features and performance enhancements. Ultimately, Dell PowerStore's advanced capabilities justify its price for many users.

To learn more, read our detailed Dell PowerStore vs. NetApp EF-Series All Flash Arrays Report (Updated: September 2025).

Buyer's Guide

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 15.9%, down from 17.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerStore	15.9%
Pure FlashArray X NVMe	1.0%
NetApp EF-Series All Flash Arrays	0.7%
Other	82.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The solution is very straightforward to set up."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The high availability of the product is the most valuable feature."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The initial setup was extremely simple and straightforward."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

More Pure FlashArray X NVMe pros

"The product's initial setup phase was very easy."

"Overall, we're quite happy with the product because we can move the data that is stored on more than 10 of our current storage devices to a single PowerStore."

"The management portal is particularly user-friendly. We can access it easily, and the management software is not complicated."

"The most valuable feature of Dell PowerStore is the all-NVMe flash storage. This is the most powerful feature of this series. It supports compression and duplication leads."

"The most valuable feature of Dell PowerStore is the metro cluster because we have two data centers and high availability."

"The deduplication functionality provided by the solution is fairly good. The speed offered by the product is enough for our organization."

"Dell PowerStore has benefited our organization through cost savings."

"The product's initial deployment phase has been straightforward."

More Dell PowerStore pros

"Having the option of such high-speed storage in the data center is what makes it valuable."

"The most valuable feature is the ability to set a specific margin of performance to a specific workload."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"This storage solution is both stable and scalable, and it works for our needs."

"The most valuable feature of this solution is its speed."

"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

"Its performance is most valuable. This solution is much faster than other as well as older storage solutions. The performance of the system is very good. We are getting 50 times better experience than the older storages. We are using AFF 300. It also has native cloud integration and most of the features."

More NetApp EF-Series All Flash Arrays pros

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"The UI for this solution needs to be improved."

"The software layer has to improve."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"They could add more support for file storage and different types of storage."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

More Pure FlashArray X NVMe cons

"Dell PowerStore can improve the integration with VMware."

"It would have been beneficial to have someone from the support team do a warm handoff to clarify who to contact for future assistance."

"The setup is very simple, but it's costly."

"The biggest area in PowerStore that needs improvement is the overall visibility within the ESX environment."

"Dell is struggling in terms of support SLAs as long as the Pakistan market is concerned since Dell has not been able to give a fixed time commitment from a support perspective, which is a challenge for customers."

"The pricing could be lower. It is very expensive."

"My experience with technical support from Dell has been pretty good, although I have occasionally encountered situations where the person I spoke to did not fully understand my issue, but I've learned to simply hang up and call again to usually get a better response."

"Data reduction needs improvement."

More Dell PowerStore cons

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"The only major drawback is the replication between EF-Series units."

"This solution does not have any compression or deduplication."

"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."

"The price of the All Flash solution is very high."

"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."

"We need a center related to NetApp in Egypt so that we can deal with them directly."

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"We are happy with the pricing that we get from Dell."

"HCL Tech has a TLA with Dell, so in terms of price point, we are very competitive. Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market."

"The licensing for this solution is good and is in the mid-range tier."

"PowerStore's pricing is reasonable."

"In the pricing and licensing department, the product is always too expensive."

"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."

"The pricing rates at seven out of ten as it is considered overpriced. Entry-level models are reasonably priced, starting around $30,000 for a base model with 6 drives. However, upgrades become costly - adding 6 additional drives can cost another $30,000."

"If we use the 500 or 1000, the licensing and pricing are reasonable. PowerStore can compete with any vendor and the price isn't that expensive."

More Dell PowerStore pricing and cost advice

"NetApp EF-Series All Flash Arrays is an expensive product."

"The pricing of this solution is competitive with other vendors here in Egypt."

"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"Adding more capacity will increase the cost."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Healthcare Company

Computer Software Company

11%

Performing Arts

11%

Comms Service Provider

11%

Manufacturing Company

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	37
Midsize Enterprise	27
Large Enterprise	58

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 22% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 20% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 12% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

September 2025

Download Dell PowerStore product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

August 2025

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

September 2025

Free Report: Dell PowerStore vs. NetApp EF-Series All Flash Arrays

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