Dell PowerStore vs NetApp EF-Series All Flash Arrays comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.8, while NetApp is ranked #27 with an average rating of 9.0. Dell Technologies holds a 17.1% mindshare in AFS, compared to NetApp’s 0.6% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and Dell PowerStore are leading solutions in the storage array market. Dell PowerStore often edges out with its advanced features and flexibility, despite NetApp EF-Series being favored for its competitive pricing and reliable support.

Features: NetApp EF-Series All Flash Arrays are praised for their high performance and simplicity, offering efficient data protection and management. Dell PowerStore stands out with its scale-up and scale-out architecture, advanced deduplication, and integration with VMware. Users find Dell PowerStore's features more extensive and adaptable to various workloads.

Room for Improvement: NetApp EF-Series users seek more advanced automation capabilities and improved scalability options. Dell PowerStore users express a need for greater stability in software updates and enhanced initial setup processes. Dell PowerStore generally receives more favorable feedback despite these concerns.

Ease of Deployment and Customer Service: NetApp EF-Series is commended for its straightforward deployment and robust customer support. Dell PowerStore, while noted for its intuitive deployment experience, faces criticism for occasional complexities in advanced configurations. Both products are supported well, but NetApp EF-Series leads in ease of initial deployment.

Pricing and ROI: NetApp EF-Series is appreciated for its competitive pricing and solid ROI backed by lower setup costs. Dell PowerStore, though seen as an initial higher investment, is valued for its long-term ROI due to its extensive features and performance enhancements. Ultimately, Dell PowerStore's advanced capabilities justify its price for many users.

To learn more, read our detailed Dell PowerStore vs. NetApp EF-Series All Flash Arrays Report (Updated: June 2025).

Buyer's Guide

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 17.1%, up from 16.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Brian Ricci

President at Pinnacle Computer Services, Inc.

It's constantly enhanced and has impressive reliability and data compression

The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.

Read full review

Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has benefited my organization because it has reduced time to insights."

"The high availability of the product is the most valuable feature."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"One of the best features is the support, which is excellent."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The solution is scalable."

More Pure FlashArray X NVMe pros

"Typically, high-performance and high-availability features, such as application snapshots and remote and local replication, are highly valued."

"The most valuable features of Dell PowerStore are the resilience, scalability, flexibility of expansion, and ease of managing the entire solution including the servers and storage."

"The most valuable features are the three-to-one data reduction and the ability to scale out and up."

"The solution's migration feature is very valuable, but the most valuable thing is that more features appear with every iteration of the software."

"The most valuable feature is the encryption in the loop because we can manage data center data from a different perspective, reducing the space used while growing data using the same equipment."

"Overall, Dell PowerStore is very competitive in the market and able to beat the competition."

"We have implemented Dell PowerStore for small sites needing mirrored storage. To ensure high availability, the storage is set up in two different locations, possibly in the same building but far apart."

"The most valuable aspects of Dell PowerStore are integration with VMware and reliability."

More Dell PowerStore pros

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"Its performance is most valuable. This solution is much faster than other as well as older storage solutions. The performance of the system is very good. We are getting 50 times better experience than the older storages. We are using AFF 300. It also has native cloud integration and most of the features."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"The most valuable feature of this solution is the performance of the database access."

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."

"The most valuable feature of this solution is its speed."

"The main advantage of this solution is performance."

More NetApp EF-Series All Flash Arrays pros

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"Adding some functions to the product would be beneficial."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"The customer support is slow and has room for improvement."

"There is an issue with Dell PowerStore related to future expansions which are software-related."

"We have not seen an ROI and it would be good to have an ROI calculator made available by Dell."

"The product can improve by offering AI-based functionalities to users...Dell PowerStore's throughput limit of the boxes can be improved."

"It would have been beneficial to have someone from the support team do a warm handoff to clarify who to contact for future assistance."

"Dell PowerStore is a very expensive storage solution. That said, the speed for recovering information is amazing. I would make the product cheaper. The discounts from Dell to South America are not sufficient because we need better pricing. The discounts for small PowerStores are not enough to close deals since I'm a distributor. As both a user and seller, it's challenging to sell Dell PowerStore to the channel or final customers because we don't have enough discount from Dell."

"When you create a case on Dell's support website, you don't always get someone who is experienced in the kind of systems you need help with...making it an area where Dell's support team needs to make improvements."

"The support team should have more people with experience in the solution's installation process, as it is one of the areas where I see certain shortcomings."

More Dell PowerStore cons

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."

"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."

"The price of the All Flash solution is very high."

"The management interface, while very reliable, it seems a little old now and could maybe use a little modernization."

"The dashboard could be simplified."

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"This solution does not have any compression or deduplication."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."

"The pricing is good. There's no need to pay for a license; it's all-inclusive."

"The solution's price was comparable to other products for the use case, size, and setup."

"The price of Dell EMC PowerStore could be better, it is a bit expensive."

"Dell PowerStore is not a cheap solution."

"Dell PowerStore is affordable and the license is just a face license which is great."

"I rate the price of Dell PowerStore a seven out of ten."

"The licensing for this solution is good and is in the mid-range tier."

More Dell PowerStore pricing and cost advice

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The price point for EF is considerably lower than the alternatives."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

16%

Comms Service Provider

11%

Educational Organization

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 13% of the time

Dell PowerVault vs Dell PowerStore

Compared 10% of the time

NetApp AFF vs Dell PowerStore

Compared 9% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 17% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 14% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 12% of the time

IBM FlashSystem vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

June 2025

Download Dell PowerStore product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

May 2025

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

June 2025

Free Report: Dell PowerStore vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about Dell PowerStore vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: June 2025.

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