Dell PowerStore vs NetApp EF-Series All Flash Arrays comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.8, while NetApp is ranked #26 with an average rating of 9.5. Dell Technologies holds a 15.8% mindshare in AFS, compared to NetApp’s 0.7% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and Dell PowerStore are leading solutions in the storage array market. Dell PowerStore often edges out with its advanced features and flexibility, despite NetApp EF-Series being favored for its competitive pricing and reliable support.

Features: NetApp EF-Series All Flash Arrays are praised for their high performance and simplicity, offering efficient data protection and management. Dell PowerStore stands out with its scale-up and scale-out architecture, advanced deduplication, and integration with VMware. Users find Dell PowerStore's features more extensive and adaptable to various workloads.

Room for Improvement: NetApp EF-Series users seek more advanced automation capabilities and improved scalability options. Dell PowerStore users express a need for greater stability in software updates and enhanced initial setup processes. Dell PowerStore generally receives more favorable feedback despite these concerns.

Ease of Deployment and Customer Service: NetApp EF-Series is commended for its straightforward deployment and robust customer support. Dell PowerStore, while noted for its intuitive deployment experience, faces criticism for occasional complexities in advanced configurations. Both products are supported well, but NetApp EF-Series leads in ease of initial deployment.

Pricing and ROI: NetApp EF-Series is appreciated for its competitive pricing and solid ROI backed by lower setup costs. Dell PowerStore, though seen as an initial higher investment, is valued for its long-term ROI due to its extensive features and performance enhancements. Ultimately, Dell PowerStore's advanced capabilities justify its price for many users.

To learn more, read our detailed Dell PowerStore vs. NetApp EF-Series All Flash Arrays Report (Updated: September 2025).

Buyer's Guide

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 15.8%, down from 17.2% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerStore	15.8%
Pure FlashArray X NVMe	1.0%
NetApp EF-Series All Flash Arrays	0.7%
Other	82.5%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Eoin O’Brien

Director of Global Platform at a computer software company with 51-200 employees

Improves cost efficiency and significantly while boosting workload performance

We have realized several benefits from using Dell PowerStore; we migrated to the current Dell PowerStore models from tiered storage, and now we're using all flash. The dedupe and compression has been a big benefit for us versus the old storage that it was running, and we've seen the performance of all flash for our storage services. My company finds particular features within Dell PowerStore valuable, primarily the cost benefits for the performance that we get out of the platform. We've definitely seen the benefit on that side of it, including the cost per terabyte, and the support from Dell has been excellent as well. We haven't had any issues with it, so it's been very reliable as a platform for us. The performance metrics I use to measure success with Dell PowerStore are all IOPS and throughput. We are not using it with AI workloads on Dell PowerStore, so it's primarily just customers running IaaS, however, it is important that it's reliable and performs well, and we get that from Dell PowerStore. Dell PowerStore has supported growth and operational success for my business; a key driver at the moment is consolidation, and the dedupe and compression ratios allow us to standardize on a single platform. This has helped improve our operational metrics and overall operations, as we now have only one vendor to support and one set of storage arrays to manage. We have a very clear path into support and escalation if there is an issue, and we are not dealing with multiple vendors.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"Everything, especially the VMs inside, is pretty fast."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"One of the best features is the support, which is excellent."

"It has good, reliable, fast storage."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

More Pure FlashArray X NVMe pros

"The product is reliable and stable."

"Dell PowerStore has impacted my organization positively because we have reduced outages."

"The solution's technical support is excellent. I rate the technical support a ten out of ten."

"The administration tools take advantage of machine learning and make recommendations to the admins, and that makes the administration easier."

"Since migrating to PowerStore, I believe everything is quite optimized and we haven't observed any issues in the two years since the migration."

"The features of Dell PowerStore that I like the most include the simplified web GUI, and setting up replication to protection groups on the other site was pretty straightforward."

"When comparing the stability and reliability of Dell PowerStore to the old storage, the old storage never worked properly. This solution is more stable from that standpoint."

"We have seen the benefits of consolidation, compression, and reduction in overall storage, and all of our performance is now improved, and all of our customers are happy; they're not complaining anymore about performance."

More Dell PowerStore pros

"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."

"The hardware and software of NetApp EF-Series All Flash Arrays are easy for us to use."

"The replication and mirroring features are very good."

"Rapid deployment, easy integration management and cloning of areas."

"The most valuable feature is the ability to set a specific margin of performance to a specific workload."

"The most valuable feature of this solution is its speed."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"The initial setup is pretty straightforward."

More NetApp EF-Series All Flash Arrays pros

Cons

"The tool's portfolio is minimal. It is expensive."

"It is on the expensive side."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Adding some functions to the product would be beneficial."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Maybe the price can be reduced since the solution is very expensive."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

More Pure FlashArray X NVMe cons

"Users can be enrolled in lifecycle extension with pro support. The pricing for that is too high for PowerStore."

"Dell PowerStore does not have features that specifically cater to the needs of our company or industry that are outstanding among others, but reliability is crucial, and ease of management is also important."

"Upgrading an old model to a new one can be complex, particularly when using VMware."

"When we go to buy or populate more drives in the storage array, they're so expensive. If they could lower the cost for components, we would definitely expand them more and be more inclined to buy more storage units, but it's currently a price crunch for us."

"Dell PowerStore is a very expensive storage solution. That said, the speed for recovering information is amazing. I would make the product cheaper. The discounts from Dell to South America are not sufficient because we need better pricing. The discounts for small PowerStores are not enough to close deals since I'm a distributor. As both a user and seller, it's challenging to sell Dell PowerStore to the channel or final customers because we don't have enough discount from Dell."

"The replication part needs improvement, particularly the integration of RecoverPoint."

"AI will be a challenge and we must manage different kinds of data with more performance and security."

"Dell PowerStore has just caught up to some of the competition by introducing METRO nodes a few months ago while the competition has had the feature for years."

More Dell PowerStore cons

"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"The support of the product is an area with certain shortcomings where improvements are required."

"I would like to shrink it more, if we can. The smaller, the better."

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

"Better support technicians for CAPP."

"This solution has limited storage."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

"With VMware, we pay $300,000 annually."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive compared to one of its competitors."

"The solution's price was comparable to other products for the use case, size, and setup."

"Dell PowerStore charges for the hardware warranty every three years. The price will depend on the storage model or how much hardware it has."

"The price is high compared to the Tunisian market."

"There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."

"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."

"The solution is expensive."

"We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."

More Dell PowerStore pricing and cost advice

"The pricing of this solution is competitive with other vendors here in Egypt."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"Adding more capacity will increase the cost."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"This solution is not available to many users because the cost is very expensive."

"The price point for EF is considerably lower than the alternatives."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Performing Arts

12%

Comms Service Provider

11%

Computer Software Company

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	27
Large Enterprise	61

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 21% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 21% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Pure Storage FlashBlade vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

October 2025

Download Dell PowerStore product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

October 2025

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

September 2025

Free Report: Dell PowerStore vs. NetApp EF-Series All Flash Arrays

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