Microsoft Purview Information Protection vs Unifi comparison

Microsoft and Unifi Software are both solutions in the Data Governance category. Microsoft is ranked #7 with an average rating of 8.1, while Unifi Software is ranked #40. Microsoft holds a 2.2% mindshare in DG, compared to Unifi Software’s 0.7% mindshare. Additionally, 90% of Microsoft users are willing to recommend the solution, compared to 100% of Unifi Software users who would recommend it.

Microsoft Purview Informati...

Read 20 Microsoft Purview Information Protection reviews

2,212 Views
1,548 Comparison Views

90% willing to recommend

Unifi

Read 2 Unifi reviews

1,116 Views
268 Comparison Views

100% willing to recommend

Microsoft Purview Informati...

Unifi

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Executive SummaryUpdated on Nov 3, 2024

Unifi and Microsoft Purview Information Protection compete in information security and management. Microsoft Purview seems to have the advantage due to its comprehensive features, despite Unifi's pricing and support benefits.

Features: Unifi offers seamless network integration, streamlined data management, and simplified workflows. Microsoft Purview provides advanced classification, labeling, and data encryption.

Ease of Deployment and Customer Service: Unifi has a straightforward setup with responsive support. Microsoft Purview requires a complex deployment process but offers integration across various environments.

Pricing and ROI: Unifi is budget-friendly with steady ROI due to lower costs. Microsoft Purview demands a higher upfront investment but offers potentially significant long-term ROI.

To learn more, read our detailed Microsoft Purview Information Protection vs. Unifi Report (Updated: December 2025).

Buyer's Guide

Microsoft Purview Information Protection vs. Unifi

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Purview Informati...

Ranking in Data Governance

7th

Average Rating

8.0

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

Data Privacy Management Software (3rd), Microsoft Security Suite (14th)

Unifi

Ranking in Data Governance

40th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Integration (57th), Data Preparation Tools (7th)

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.2%, down from 2.4% compared to the previous year. The mindshare of Unifi is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Microsoft Purview Information Protection	2.2%
Unifi	0.7%
Other	97.1%

Data Governance

Featured Reviews

Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Doug Isabelle

Owner at Doc-IT

Good management and pricing but not great for enterprise environments

In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."

"The UI is user-friendly, and I have observed that it improves further each year."

"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."

"The features I like the most about Microsoft Purview Information Protection include the ability to set different retention policies, which have benefited my organization by being crucial in maintaining taxpayer anonymity when communicating with government employees."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."

"The simplicity of the way we can configure the DLP rules in Microsoft Purview Information Protection is good."

More Microsoft Purview Information Protection pros

"It's easy to manage and support the user, our guests, and our customers if they have a problem."

"The controller makes it easy to control everything from one platform. The management is easy."

Cons

"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."

"I wouldn't recommend Microsoft Purview Information Protection for petabytes of documents as performance might be affected."

"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."

"I would evaluate Microsoft's customer support for Microsoft Purview Information Protection as not satisfactory. I'm not happy with Microsoft's customer support."

"I assess its ability to classify data and identify sensitive information as an area where we have not really gotten a lot of progress yet."

"Scalability is affected by the time it takes to update policies."

"The communication around Microsoft product names and functionalities can be confusing, like when they combined Office 365 Risk and Compliance with Azure Purview. Then, they added Purview Hub to Fabric, and people thought Purview Hub would do data lineages, but it didn't. It isn't full-fledged Purview. It's just one feature set."

"The most concerning thing is that most of the capabilities they mention are not working as expected."

More Microsoft Purview Information Protection cons

"There are issues with certain Apple devices."

"It's stable, but it depends on the office and location."

Pricing and Cost Advice

"The tool's pricing is fairly low, less than 100,000 for a year."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

"There is no license. The solution is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

11%

Manufacturing Company

Retailer

12%

Comms Service Provider

10%

Financial Services Firm

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	12

No data available

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...

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What needs improvement with Microsoft Purview Information Protection?

I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...

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What is your primary use case for Microsoft Purview Information Protection?

My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.

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Product Reports

Buyer's Guide

Microsoft Purview Information Protection

January 2026

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Buyer's Guide

Data Integration

January 2026

Download Unifi product report

Also Known As

Microsoft Information Protection

No data available

Overview

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

The Unifi Data Platform breaks down the barriers of operational data silos and democratizes information across the enterprise. At the heart of the platform is a comprehensive suite of self-service data discovery and preparation tools to empower business users. Employing machine learning and artificial intelligence technologies, and optimized for the cloud, Unifi predicts what the business user wants to visualize and then connects the resulting data natively to the BI tool for fast, accurate results.

Unifi Software

Sample Customers

Information Not Available

Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.

Buyer's Guide

Microsoft Purview Information Protection vs. Unifi

December 2025

Free Report: Microsoft Purview Information Protection vs. Unifi

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