Try our new research platform with insights from 80,000+ expert users

Microsoft Purview Information Protection vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Informati...
Ranking in Data Governance
5th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
14
Ranking in other categories
Data Privacy Management Software (2nd), Microsoft Security Suite (13th)
Unifi
Ranking in Data Governance
46th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (57th), Data Preparation Tools (10th)
 

Mindshare comparison

As of June 2025, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.7%, up from 1.9% compared to the previous year. The mindshare of Unifi is 0.1%, down from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Heidi Hasting - PeerSpot reviewer
Provides an essential audit trail that helps prevent accidental exposure of sensitive data, but the changing product names are confusing
One of the key features of Microsoft Purview Information Protection is the auto-classification functionalities, although I have found them to be less effective in complex scenarios. The policy toggle, demanding justification for downgrading labels, provides an essential audit trail that helps prevent accidental exposure of sensitive data. The security tools integrate well. I like that you can scan several data or informational assets, such as your SharePoint list, Teams, etc., and bring them into Purview as a central repository. Partnering with other products, like Sentinel, for logging capability and inventory provides a service across the board. It's essential that Purview automatically prevents highly sensitive corporate secrets and data from being ingested into generative AI models, but the reality is that AI is a tool. It's problematic if consumers rely on a tool to protect them because they must be educated first. Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
Doug Isabelle - PeerSpot reviewer
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The scalability of Microsoft Purview Information Protection is excellent."
"I created training materials for end users on applying different labels, explaining their purposes, and providing examples. This was crucial since end users would apply the labels in different protection scenarios. The implementation helped the organization in several ways."
"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."
"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."
"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."
"The simplicity of the way we can configure the DLP rules in Microsoft Purview Information Protection is good."
"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."
"Purview is about auditing and discoverability. We need to ensure people aren't releasing information that they shouldn't and that they're doing multi-factor authentication or accessing it from the correct devices. It aids in reducing silos within organizations, enabling staff to easily find documents and contacts without exhausting human resources."
"It's easy to manage and support the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"I rate Microsoft support six out of 10. Response times are a challenge. It's hard to be an ambassador for a product when you know it will be hard to get support."
"During the initial setup, I found the lack of policy segregation at the sub-site level for DLP policies to be a challenge."
"Scalability is affected by the time it takes to update policies."
"The communication around Microsoft product names and functionalities can be confusing, like when they combined Office 365 Risk and Compliance with Azure Purview. Then, they added Purview Hub to Fabric, and people thought Purview Hub would do data lineages, but it didn't. It isn't full-fledged Purview. It's just one feature set."
"Microsoft customer service is hit or miss. Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution."
"Most of the capabilities they mention are not working as expected. That is where the challenge lies."
"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."
"There should be more training and communication regarding new features. I may be missing those communications, but it often seems like changes happen in the Purview portal without notice. Having a roadmap or updates about new releases would be helpful for demonstrating to clients. If things are constantly changing, I sometimes look silly when I log in, and things have moved or changed."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The tool's pricing is fairly low, less than 100,000 for a year."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"There is no license. The solution is free."
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
859,129 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
Ask a question
Earn 20 points
 

Also Known As

Microsoft Information Protection
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Information Protection vs. Unifi and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.