Microsoft Purview Information Protection vs Unifi comparison

Microsoft and Unifi Software are both solutions in the Data Governance category. Microsoft is ranked #5 with an average rating of 8.0, while Unifi Software is ranked #45. Microsoft holds a 2.8% mindshare in DG, compared to Unifi Software’s 0.3% mindshare. Additionally, 86% of Microsoft users are willing to recommend the solution, compared to 100% of Unifi Software users who would recommend it.

Microsoft Purview Informati...

Read 14 Microsoft Purview Information Protection reviews

1,994 Views
1,416 Comparison Views

86% willing to recommend

Unifi

Read 2 Unifi reviews

698 Views
126 Comparison Views

100% willing to recommend

Microsoft Purview Informati...

Unifi

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Executive SummaryUpdated on Nov 3, 2024

Unifi and Microsoft Purview Information Protection compete in information security and management. Microsoft Purview seems to have the advantage due to its comprehensive features, despite Unifi's pricing and support benefits.

Features: Unifi offers seamless network integration, streamlined data management, and simplified workflows. Microsoft Purview provides advanced classification, labeling, and data encryption.

Ease of Deployment and Customer Service: Unifi has a straightforward setup with responsive support. Microsoft Purview requires a complex deployment process but offers integration across various environments.

Pricing and ROI: Unifi is budget-friendly with steady ROI due to lower costs. Microsoft Purview demands a higher upfront investment but offers potentially significant long-term ROI.

To learn more, read our detailed Microsoft Purview Information Protection vs. Unifi Report (Updated: September 2025).

Buyer's Guide

Microsoft Purview Information Protection vs. Unifi

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Purview Informati...

Ranking in Data Governance

5th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Privacy Management Software (2nd), Microsoft Security Suite (13th)

Unifi

Ranking in Data Governance

45th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Integration (59th), Data Preparation Tools (12th)

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.8%, up from 2.3% compared to the previous year. The mindshare of Unifi is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Microsoft Purview Information Protection	2.8%
Unifi	0.3%
Other	96.9%

Data Governance

Featured Reviews

Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Doug Isabelle

Owner at Doc-IT

Good management and pricing but not great for enterprise environments

In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."

"The features my clients request most are sensitivity labels and data loss prevention. Additionally, I am trying to interest them in risk management and insider risk management, although those features are considered more advanced."

"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."

"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."

"Purview is about auditing and discoverability. We need to ensure people aren't releasing information that they shouldn't and that they're doing multi-factor authentication or accessing it from the correct devices. It aids in reducing silos within organizations, enabling staff to easily find documents and contacts without exhausting human resources."

"I think Purview is incredibly stable."

"I created training materials for end users on applying different labels, explaining their purposes, and providing examples. This was crucial since end users would apply the labels in different protection scenarios. The implementation helped the organization in several ways."

"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."

More Microsoft Purview Information Protection pros

"The controller makes it easy to control everything from one platform. The management is easy."

"It's easy to manage and support the user, our guests, and our customers if they have a problem."

Cons

"I had experience with previous versions of Microsoft Purview Information Protection as well. The new version doesn't have all the features that were present in the previous native clients and functionalities. For example, the ability to track documents - knowing where your document is, who is accessing it, when and where. You could even revoke access to a particular document if needed, which was a cool feature. These aren't available right now, although Microsoft is working on bringing them back, which might take some time."

"There should be more training and communication regarding new features. I may be missing those communications, but it often seems like changes happen in the Purview portal without notice. Having a roadmap or updates about new releases would be helpful for demonstrating to clients. If things are constantly changing, I sometimes look silly when I log in, and things have moved or changed."

"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."

"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."

"I would like the time it takes to update a DLP policy on an endpoint to be reduced."

"Scalability is affected by the time it takes to update policies."

"During the initial setup, I found the lack of policy segregation at the sub-site level for DLP policies to be a challenge."

More Microsoft Purview Information Protection cons

"There are issues with certain Apple devices."

"It's stable, but it depends on the office and location."

Pricing and Cost Advice

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

"There is no license. The solution is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

13%

Retailer

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	9

No data available

Questions from the Community

What do you like most about Microsoft Purview Information Protection?

It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.

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What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

Pricing is good because if somebody is looking for an overall cybersecurity solution, Microsoft has one license with many solutions bundled with that license. The E5 license covers most of the solu...

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What needs improvement with Microsoft Purview Information Protection?

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Microsoft Defender XDR vs Microsoft Purview Information Protection

Compared 8% of the time

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Product Reports

Buyer's Guide

Microsoft Purview Information Protection

September 2025

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Buyer's Guide

Data Integration

September 2025

Download Unifi product report

Also Known As

Microsoft Information Protection

No data available

Overview

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

The Unifi Data Platform breaks down the barriers of operational data silos and democratizes information across the enterprise. At the heart of the platform is a comprehensive suite of self-service data discovery and preparation tools to empower business users. Employing machine learning and artificial intelligence technologies, and optimized for the cloud, Unifi predicts what the business user wants to visualize and then connects the resulting data natively to the BI tool for fast, accurate results.

Unifi Software

Sample Customers

Information Not Available

Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.

Buyer's Guide

Microsoft Purview Information Protection vs. Unifi

September 2025

Free Report: Microsoft Purview Information Protection vs. Unifi

Find out what your peers are saying about Microsoft Purview Information Protection vs. Unifi and other solutions. Updated: September 2025.

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