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Microsoft Purview Information Protection vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Informati...
Ranking in Data Governance
7th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
22
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (13th)
Unifi
Ranking in Data Governance
40th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (60th), Data Preparation Tools (8th)
 

Mindshare comparison

As of July 2026, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.0%, down from 2.5% compared to the previous year. The mindshare of Unifi is 1.0%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Information Protection2.0%
Unifi1.0%
Other97.0%
Data Governance
 

Featured Reviews

Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My favorite feature about Microsoft Purview Information Protection is how it applies to everything generally, so I don't have to do it manually."
"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."
"It is one of the advantages of the Microsoft solution that it provides a holistic way to manage the platforms and tools, so I do not have to use multiple information protection solutions."
"The simplicity of the way we can configure the DLP rules in Microsoft Purview Information Protection is good."
"We are using Microsoft Purview Information Protection to enable the confident use of AI, so it is a set of controls and visibility that helps customers understand why they should be confident in the way that they have organized and classified their data so they can start to let agentic AI operate in their environment."
"I think Purview is incredibly stable."
"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."
"The reporting capabilities of Microsoft Purview are crucial. They provide insights into potentially non-compliant situations and suggest ways to rectify them. The solution helps to automate many tasks, allowing human operators to focus on areas where they offer the most value."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"There is potential for more integration in the use of AI."
"Most of the capabilities they mention are not working as expected. That is where the challenge lies."
"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."
"Microsoft customer service is hit or miss. Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution."
"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."
"I would evaluate Microsoft's customer support for Microsoft Purview Information Protection as not satisfactory. I'm not happy with Microsoft's customer support."
"In terms of AI integration or integrating with a third-party tool like InTune or some other third-party tools, if we can have some more AI capabilities where use cases can be easy with Microsoft Purview Information Protection, that would make life easier."
"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The tool's pricing is fairly low, less than 100,000 for a year."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
6%
Construction Company
19%
Financial Services Firm
11%
Outsourcing Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...
What needs improvement with Microsoft Purview Information Protection?
In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.
What is your primary use case for Microsoft Purview Information Protection?
My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.
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Also Known As

Microsoft Information Protection
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Information Protection vs. Unifi and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.