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Microsoft Dynamics CRM vs Salesforce Service Cloud vs ServiceNow comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Microsoft Dynamics CRM yields strong ROI through integration, upgrades, improved sales, data insights, but ROI varies by usage.
Sentiment score
7.5
Salesforce Service Cloud offers high ROI with improved service efficiency, though success varies by company size and careful planning is needed.
Sentiment score
7.0
ServiceNow enhances efficiency, reduces costs, and improves ROI with automation and streamlined processes, providing long-term organizational value.
Salesforce Service Cloud requires significant maintenance effort to see ROI.
They have removed the costs associated with on-prem infrastructure, including data center costs, power costs, and physical server costs.
The return on investment is good when implementing for ourselves and for other clients.
 

Customer Service

Sentiment score
6.8
Microsoft Dynamics CRM's support is generally satisfactory, but response times vary, and premium support offers better responsiveness.
Sentiment score
7.2
Salesforce Service Cloud offers responsive support, though some recommend premium options due to occasional delays and level one frustrations.
Sentiment score
7.0
ServiceNow's customer service is generally praised, but technical support experiences vary and rely on community resources.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Unless you have premium support, assistance is restricted.
The support is exemplary and deserves a perfect rating.
Obtaining support for maintenance is the current challenge because they don't have a presence in the local market.
I have contacted them four to five times over the past two years, and they have been quite helpful.
 

Scalability Issues

Sentiment score
7.6
Microsoft Dynamics CRM is scalable and adaptable, popular among medium to large companies, but smaller ones may need customization.
Sentiment score
8.2
Salesforce Service Cloud excels in scalability, integration, and customization, appealing to businesses of various sizes despite governor limits.
Sentiment score
7.4
ServiceNow is highly scalable, integrates well with systems, and offers flexibility, making it ideal for diverse organizations.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
Nobody can compete with Salesforce Service Cloud's scalability.
There are no limitations or performance issues with ServiceNow; it is cloud-based, so it is highly scalable and performs well.
It is capable of vertical scaling with no issues.
 

Stability Issues

Sentiment score
7.9
Microsoft Dynamics CRM is praised for stability and reliability, with minimal issues often due to external factors like network downtime.
Sentiment score
8.2
Salesforce Service Cloud is highly stable and reliable, with swift issue resolution and minimal integration challenges, supporting customizations effectively.
Sentiment score
7.7
ServiceNow is highly stable with minimal disruptions, often due to external factors, offering reliable SaaS performance and support.
I would rate it ten out of ten.
We rarely encounter stability issues with Salesforce Service Cloud, although when they occur, they cause significant disruption.
It is cloud-based, so it is highly scalable and performs well.
ServiceNow is stable enough.
ServiceNow is already a stable tool.
 

Room For Improvement

Microsoft Dynamics CRM needs better usability, third-party integrations, mobile customization, and enhanced reporting, dashboard, and automation features.
Salesforce Service Cloud users seek enhancements in email integration, UI speed, AI features, pricing, and system integration.
ServiceNow users seek improvements in interface, navigation, pricing, documentation, mobile functionality, support, updates, and third-party integrations.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Salesforce Service Cloud should focus on simplification.
The pricing of Salesforce Service Cloud is expensive compared to other solutions like our current SAP CRM, which is much cheaper.
There is a need for bug or error tracking in ServiceNow.
Their customer support could make it a great solution, not just product support but also their relationship with partners and training initiatives in different regions.
From a functionality perspective, the features in ServiceNow are acceptable as, at the moment, the ITSM modules rank highly, being 13 plus Pink Elephant certified, which is a good aspect to have.
 

Setup Cost

Microsoft Dynamics CRM pricing ranges from $50-$115 per user/month, with complexity and customization affecting costs and affordability.
Salesforce Service Cloud offers flexible pricing that can be expensive; negotiation can help optimize costs for enterprises.
ServiceNow's pricing is higher than competitors, suited for large enterprises but challenging for smaller companies due to cost complexity.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.
Salesforce Service Cloud is expensive.
ServiceNow's pricing can be justified if more functionality is required.
ServiceNow is expensive for all regions.
 

Valuable Features

Microsoft Dynamics CRM offers customizable features, seamless Microsoft integration, and robust automation, enhancing efficiency in sales and customer management.
Salesforce Service Cloud excels in integration, automation, and customization, enhancing efficiency and user experience with robust features.
ServiceNow excels in customization, integration, and user-friendliness, offering versatile workflows, ITIL processes, and strong community support.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The CRM is very fast, which is the most important aspect, and it's very handy.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
Salesforce Service Cloud improved our organization with its mobile capabilities.
Salesforce Service Cloud offers pre-built packages that are best in class.
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
The most valuable features of ServiceNow for me are its ticketing and reporting capabilities.
 

Mindshare comparison

CRM Customer Engagement Centers
CRM Customer Engagement Centers
IT Service Management (ITSM)
 

Featured Reviews

Rishabh Chhajer - PeerSpot reviewer
Intuitive APIs, customizable design, but dashboards could improve
The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.
ChanchalSaxena - PeerSpot reviewer
High scalability with good plugins and excellent customer visibility
The solution should improve: 1. Reports & dashboard - The product should be capable of delivering complex reports as per company requirements without the need for a Tableau license. 2. Einstein has limited capabilities, and it suggests the analysis by predefined algorithms - but in a practical scenario, businesses need to ask real-time questions, and AI products should be capable of delivering the exact answers. Generic answers may not be effective.
Somnath Kand - PeerSpot reviewer
Custom integration and reporting lead to efficient ticket management
There is a need for bug or error tracking in ServiceNow. Although there are child incidents or tickets, tracking primary issues or bugs within enhancements is not present. The reporting features in the new portal could be more user-friendly. While it provides options to minimize chart and image sizes, actual implementation doesn't always reflect these changes.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Government
11%
Financial Services Firm
10%
Manufacturing Company
8%
Financial Services Firm
19%
Computer Software Company
14%
Educational Organization
11%
Manufacturing Company
10%
Educational Organization
26%
Computer Software Company
10%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively ...
What is your primary use case for Microsoft Dynamics CRM?
We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a tradition...
What is your experience regarding pricing and costs for Salesforce Service Cloud?
The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.
What needs improvement with Salesforce Service Cloud?
The pricing of Salesforce Service Cloud is expensive compared to other solutions like our current SAP CRM ( /products...
What is your primary use case for Salesforce Service Cloud?
I used Salesforce Service Cloud ( /products/salesforce-service-cloud-reviews ) for our sales agents to track visits, ...
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Service Cloud
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Stanley Black & Decker, Coca-Cola, Activision, Wells Fargo, Spotify, Aldo, Philips, The Red Cross, Blue Shield of California, Sprouts Farmers Market, Direct Energy Solar, Inspirato, Kiva
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about Microsoft, Salesforce, ServiceNow and others in CRM Customer Engagement Centers. Updated: May 2025.
851,451 professionals have used our research since 2012.