Kentico is a high-quality digital experience platform that allows companies and organizations to reach customers across different channels through its content management, digital marketing, and e-commerce features. Kentico offers easy-to-use applications that allow even beginners to create a working DXP that will benefit their organization as well as the users on their platform. Kentico also provides a way for companies to track the satisfaction of their customers through a detailed customer data platform that is fully compliant with GDPR, CCPA, and other data regulations. Companies can receive insight into different target groups within their customer base. This top-quality feature of Kentico helps businesses to adapt to the needs of their customers and make their DX more successful.
Kentico Features
Kentico’s value-added features include:
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Content management: Page builder, option for structured content, digital asset management, multilingual content, workflows and versioning, multi-site management.
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Digital marketing: Kentico offers companies a variety of features regarding the creation of successful digital marketing for their brands, ensuring the vast reach of their content. Features in this category include market automation and personalization, content management, email marketing, social marketing, recommendations, search, form builder, and SEO optimization.
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Digital commerce: Shopping cart and checkout process, payment and shipping options, promotion and discounts, product information management and multi-store management, and commerce integration. To provide you with the ability to reach an international client base, Kentico also offers multilingual shopping.
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Customer data: An efficient digital experience platform should be able to provide companies with the ability to track and analyze customer data to be able to act accordingly and improve its services to benefit clients. Kentico offers features that include contact management, segmentation, activity tracking, lead scoring, personas, and data protection, to ensure that the DXP complies with all data protection regulations.
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Analytics: Kentico also offers features like A/B testing, web analytics, and reporting, to provide companies with data about performance of the DXP.
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Platform: Headless API, deployment tools, MVC development, and cloud deployment help businesses build and maintain their digital experience platforms.
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Integrations: There are various integration features that this DXP provides for its clients, including out-of-the-box integrations, translation management, and integration bus.
Kentico Benefits
The Kentico digital experience platform offers its users the following benefits:
- Easy content management
- Ability to maximize ROI
- Option to launch a DXP with low to no code
- Digital experience maturity
- Solutions for multichannel marketing
Reviews from Real Users
Kentico is a modern, flexible and agile content management system, according to the President at a tech services company that uses the DXP for UI and website development.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?
- Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
- Automation and Scheduling: Boost productivity with automated processes and smart content planning.
- Integration with CRMs: Connect seamlessly for enhanced customer management.
- Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
- Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.
What benefits can users expect from Sprinklr?
- Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
- Operational Efficiency: Streamline processes with automation and comprehensive analytics.
- User-Friendly Interface: Simplified operations and easier management for teams.
- Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.
Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
