No more typing reviews! Try our Samantha, our new voice AI agent.

IMImobile IMIcampaign vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
32nd
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zeta Marketing Platform
Ranking in Marketing Automation
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Management (11th), Predictive Analytics (19th), Customer Data Platforms (CDP) (26th)
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.7%, up from 0.2% compared to the previous year. The mindshare of Zeta Marketing Platform is 2.4%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Zeta Marketing Platform2.4%
IMImobile IMIcampaign0.7%
Other96.9%
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Tech Leader at a financial services firm with 10,001+ employees
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
Use Zeta Marketing Platform?
Leave a review
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
885,728 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Construction Company
10%
Manufacturing Company
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Also Known As

No data available
Boomtrain
 

Overview

 

Sample Customers

EE, O2, Schneider National
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,728 professionals have used our research since 2012.