Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Frequently, support is unable to provide meaningful solutions or directions.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
On a scale of one to ten, I rate its scalability at 9.5.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
There are instances when services are down, affecting emails or report production.
Stability depends on the data center.
I have never experienced any issues with stability, outages, or downtime.
The maximum downtime I faced was about two to three hours.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Having some calculated formulas in a default format would enhance functionality.
The user interface could be improved.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
The solution is cheaper than Alacor.
The pricing is around $10,000 per annum per user.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.