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HubSpot Marketing Hub vs Marketo vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
HubSpot Marketing Hub offers significant ROI through efficient campaign tracking, email testing, and improved cost savings for all company sizes.
Sentiment score
6.7
Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.
Sentiment score
6.2
Salesforce Marketing Cloud improves ROI and satisfaction for many, with benefits in marketing, data centralization, and campaign optimization.
This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.
Guild Member at Invictus Growth Partners
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
Head of Growth at VinciWorks
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
Head of Marketing at a tech company with 51-200 employees
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Consultant at SNDT
 

Customer Service

Sentiment score
7.0
HubSpot Marketing Hub's support is responsive and knowledgeable, though some users desire deeper solutions and faster response times.
Sentiment score
5.9
Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.
Sentiment score
6.4
Salesforce Marketing Cloud support receives mixed reviews; premium support is praised, but standard support experiences vary in responsiveness and expertise.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Head of Growth at VinciWorks
We’ve had a lot of calls with them, and they were very supportive and responsive.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Frequently, support is unable to provide meaningful solutions or directions.
Head of Marketing at a tech company with 51-200 employees
Customer support could be improved, especially for new features.
Practice Manager at Katzion
Salesforce customer service is excellent.
Lead BSA at cloudperitus
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Consultant at SNDT
 

Scalability Issues

Sentiment score
6.9
HubSpot scales well for various business sizes but faces high costs and integration challenges with non-Salesforce tools.
Sentiment score
7.6
Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.
Sentiment score
7.8
Salesforce Marketing Cloud is highly scalable, supporting diverse business sizes, though costs may affect smaller businesses.
I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.
Guild Member at Invictus Growth Partners
The scalability of Salesforce is very good.
Practice Manager at Katzion
On a scale of one to ten, I rate its scalability at 9.5.
Lead BSA at cloudperitus
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
Senior Consultant at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.2
HubSpot Marketing Hub is mostly stable and reliable, despite occasional glitches, rare downtime, and some metric update delays.
Sentiment score
7.6
Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.
Sentiment score
8.1
Salesforce Marketing Cloud is highly stable and reliable, outperforming competitors despite occasional data integration issues.
There are instances when services are down, affecting emails or report production.
Head of Marketing at a tech company with 51-200 employees
Stability depends on the data center.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Salesforce Marketing Cloud is highly stable.
Practice Manager at Katzion
The maximum downtime I faced was about two to three hours.
Consultant at SNDT
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
Senior Consultant at a tech vendor with 10,001+ employees
 

Room For Improvement

Users request improved reporting, analytics, integrations, and usability in HubSpot, along with enhanced AI features and cost reduction.
Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.
Salesforce Marketing Cloud needs enhanced security, integration, user experience, data management, AI features, customization, and support for better usability.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
Head of Marketing at a tech company with 51-200 employees
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Head of Growth at VinciWorks
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Having some calculated formulas in a default format would enhance functionality.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
The user interface could be improved.
CEO at a tech vendor with 51-200 employees
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
Lead BSA at cloudperitus
There are inaccuracies in how AgentForce retrieves information or interprets data.
Practice Manager at Katzion
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
Consultant at SNDT
 

Setup Cost

HubSpot Marketing Hub offers mid-range pricing with various packages, including a free version, suitable for growing enterprises.
Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.
Salesforce Marketing Cloud is costly but valued by enterprises for large-scale marketing, with pricing varying by features and needs.
It's on the expensive side of things, but the value you get out of that is great.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.
Guild Member at Invictus Growth Partners
The solution is cheaper than Alacor.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
The pricing is around $10,000 per annum per user.
Practice Manager at Katzion
 

Valuable Features

HubSpot Marketing Hub streamlines marketing tasks with seamless automation, CRM integration, and analytics, ideal for small to medium businesses.
Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.
Salesforce Marketing Cloud offers user-friendly CRM integration, automation, AI insights, and multi-channel engagement for enhanced marketing efficiency.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
Head of Growth at VinciWorks
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
Head of Marketing at a tech company with 51-200 employees
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
CEO at a tech vendor with 51-200 employees
We are scoring based on behavior without pressure, and it keeps producing excellent results.
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Consultant at SNDT
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
Senior Consultant at a tech vendor with 10,001+ employees
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Practice Manager at Katzion
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of Marketo is 9.9%, down from 14.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud11.9%
HubSpot Marketing Hub10.0%
Marketo9.9%
Other68.2%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Anika Gaur - PeerSpot reviewer
Senior Digital Solutions Analyst at Rich Products
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
12%
Construction Company
8%
Outsourcing Company
7%
No data available
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI ...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific ...
What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...
 

Also Known As

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ExactTarget
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,376 professionals have used our research since 2012.